Demo Rep Training Deck

1. Family Owned and Operated

2. Why our Fish Oil?
Sustainable, Wild Alaskan - Our fish oil
concentrates are made from U.S. wild-caught Alaska Pollock and Pacific
Whiting fish. These fisheries are certified as sustainable by the Marine
Stewardship Council (MSC) and are considered the most well managed
fisheries in the world.
Family Made – The Wiley Family brings you
supplement products made with the finest Fish Oil Omega-3
concentrates, purified in our family owned and operated, state-of-
the-art facility in Coshocton, OH. Products are US sourced and
produced and are NSF certified to assure you of their safety.
Effective Nutrition - Our registered
AlaskOmega® concentrated Omega-3 fish oil delivers
potent doses of the essential fatty acids EPA & DHA
Omega-3’s in every serving.

3. • Alaska Pollock (Theragra chalcogramma) is a unique source:
– Healthy, well managed U.S. wild capture fishery
– Certified Sustainable by Marine Stewardship Council
– Small Fish typical 3-5 years in age
Why Wild Alaskan Pollock?

4. Food grade facility
processes fresh fish
within hours of the catch.
Filets are frozen for food,
heads and livers are made
into Fish Oil
Wild Alaskan – Fresh!

5. Alaska: Serious about Sustainability
• Only state to have sustainability
mandate in state constitution
• Pollock Fishery certified
sustainable by the Marine
Stewardship Council since 2005
(recertified in 2010)
• 30 year track record of sustainable
fishing practices by Alaskan
Fishermen & US gov.
Holistic approach to fishery management means entire Bering Sea
ecosystem is monitored and studied, including populations of rare
fish, endangered birds, and the endangered Steller Sea Lion

6. What does Really Mean?
• Independent Assessment of fishery to global standard
• Target Fish stocks are well-managed and healthy
• Full traceability throughout the value chain –
Consumer Reports estimates 20-25% of fresh & frozen
seafood sold in U.S. is mislabeled for species
BASED ON PAST
PERFORMANCE,
NOT FUTURE PROMISES

7. Sustainable Fishing is about what isn’t caught
• All of the raw data is a matter of public record: catch statistics, bycatch of non-
target species – not just for Pollock fishery, but for Pacific Cod, King Crab, Sole, etc.
• Compare to us Gulf Shrimp fishery, which had a bycatch of 320% in same period !!
• For instance, Salmon bycatch in 2010 was 47,591 fish exactly
NMFS division of NOAA – pg. 255 of http://www.nmfs.noaa.gov/by_catch/BREP2011/4.3%20Alaska%20Region.pdf

9. Concentrated Omega-3 are molecularly
distilled to remove contaminants.
Family Made

10. Family Made : state-of-the-Art Process

11. NSF Certified for Dietary Supplement GMPs
Regularly inspected by FDA under 21 CFR 111
Family Made

12. NSF Contents Tested & Certified

13. Easy Swallow Minis
• Small size – 55% smaller than a
1000mg Reg. Strength
• 630mg EPA & DHA/ 2 softgel
serving
• 1 month supply, 60 count
• MSC Certified Sustainable
• Clinical trial underway
• $14.99
Effective Nutrition

14. • 1000mg EPA + DHA
• Peak dose of EPA delivers 750mg
• 1 month supply, 30 count
• MSC Certified Sustainable
• Clinically proven to increase Omega-
3 levels in muscle tissue & red blood
cells
• Contents Tested & Verified by NSF
• $21.99
Effective Nutrition
PEAK EPA

15. • Unique All-natural Orange
color of Alaska Pollock Oil
• 660mg EPA & DHA/tsp
• 220mg Omega-7/tsp
• Great Tasting Oil
• Natural source of Vit. A & D,
and Astaxanthin
• $24.99
Effective Nutrition
Orange Burst

16. • 400mg EPA & DHA/tsp
• 800mg Plant Sterol Esters
• 60 softgels per bottle
• 1 month supply
• $19.99
Effective Nutrition
Cholesterol Support

17. • Build on relationship with
Retailer & educate
• Introduce brand story
/product to consumers
• Demo orange burst and
handout samples
• Provide consumer brochure
• Sales Goal – 8 units
In-Store Demo’s
Objectives

18. Demonstration Process
• Training - Introduction to Wiley’s Finest
• Complete Forms – W9 tax form & Demo Guideline
Form
• Demo kits – Ship to you once paperwork received
• Schedule demos – Send store name, dates and times to
dan@wileysfinest.com
• Post demo – Complete Demo Report Form with store
manager signature and email to
sales@wileysfinest.com
• Payments – Will be mailed by the 15th of each month
– Demo Report Form must have signature for payment

19. • Single serving
samples – Mini, Peak,
Orange Burst
• Serving cups, napkins
• Consumer brochure
• Product stock for
demo table display
In-Store Demo’s
Demo kits
Materials will be shipped to you prior to demo.

20. • Clean-up demo station
• Complete Demo Report
Form with comments
• Cover sales with Store
Manager and have them
sign the Demo Report
Form
• Email report to
sale@wileysfinest.com
In-Store Demo’s
End of Demo

21. Wild Alaskan
AND
Family Made!