2. Medici Wealth
Owned vast amounts of gold florins
Pricless Art
Large land holdings in the Mugello
region
Great political power in florence
through their success in the banking
industry
3.
4. Giovanni di Bicci de Medici 1397-
1429
Began the business
Trained along side his elder brother
francesco by Vieri di cambio
Became general manager of Rome
branch which split into 3 banks
Formed a partnership in the business
with Benedetto di Lippaccio de’ Bardi
then later Gentile di Baldassare Buoni
5.
6. Cosimo de’ Medici 1428-1464
A.K.A. Cosimo the Elder or Cosimo I
Acted as an ambassador promoting
peace in the region
Liberally spent the family fortune to
promote renaissance behavior
7.
8. Piero di Cosimo de’ Medici 1464-
1469
A.K.A. Piero the Gouty
Married Lucrezia Tornabuoni link to
florentine nobility
Called up many long-standing loans
Escaped attempted coup due to
warnings from Lorenzo and Giovanni II
Bentivoglio
9.
10. Lorenzo de’ Medici 1469-1492
A.K.A. The Magnificent
Ruler of florentine republic
Spent a large amount of florins on art
and philanthropy
Made bad loans and caused the
collapse of several branches
HE HAD NINE CHILDREN
11. Effect on Banking Industry
Creation of double-entry system
Credits and Debits now in the ledger
system!
12. The Decline
Near collapse of the banks in London
and Bruges
Extreme shortage of cash in Roman
branch from Papal Court
Niccolo Machiavelli lays on the social
pressure
13. Sources
Fornaciari, Gino, and others. "Secrets of the Medici."
Archaeology (Vol. 58, No. 4) July/Aug. 2005: 36-40. SIRS
Renaissance. Web. 09 February 2010.
"Cosimo II." Encyclopædia Britannica . Encyclopædia
Britannica Online School Edition . Encyclopædia Britannica,
2010. Web. 9 Feb. 2010 <http://school.eb.com/eb/article-
9026465>.
"Europe, history of." Encyclopædia Britannica . Encyclopædia
Britannica Online School Edition . Encyclopædia Britannica,
2010. Web. 9 Feb. 2010 <http://school.eb.com/eb/article-
58340>.
"Florence." Encyclopædia Britannica . Encyclopædia Britannica
Online School Edition . Encyclopædia Britannica, 2010. Web. 9 Feb. 2
//school.eb.com/eb/article-22454>.
