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How to Hire Top Sales Talent th
Doesn’t Suck and Won’t Get Yo
Carolyn Betts
Founder and CEO
@BettsCEO
How to Hire Top Sales Talent th
Doesn’t Suck and Won’t Get Yo
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 2
Agenda
Hiring & Revenue
Common Challenges
7 Solutions to Your Hiring Problems
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 3
People
Revenue
=
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 4
Sales and Hiring Funnel
Leads
Pipeline
Wins
Candidates
Interviews
Hires
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 5
Top 5 Challenges
Candidates
HR Team
Agencies
Interview Process
You
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved.
Title Text
6
1. Owning the Hiring
Process
1. Owning the Hiring
Process
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 7
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved.
Title Text
8
2. Internal Referral
Program
2. Internal Referral
Program
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 9
Trips
Dinner
Financial Rewards
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 10
Retention
On-Boarding
Culture
Benefits
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 11
Significant Monetary Rewards
Engage the Referring Employee in On-Boarding
Additional SPIFFS During Peak Hiring Times
Best Practices
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved.
Title Text
12
3. Lead
Generation
3. Lead
Generation
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 13
Lead Generation
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 14
Lead Generation
Post Jobs
Attend Networking Events
Social Media
Leverage Your Network
Hunt People Down
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved.
Title Text
15
4. Employment
Branding
4. Employment
Branding
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 16
Employment Branding
Why is Your Company Unique?
What’s Exciting about Your Opportunity?
Why Should They Work For You?
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 17
Employment Branding
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved.
Title Text
18
5. Leadership
Branding
5. Leadership
Branding
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 19
Leadership Branding
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved.
Title Text
20
6. Know Your Interview
Process
6. Know Your Interview
Process
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 21
Know Your Interview Pro
Shorter is Better
Set Expectations
Involve Your Team
Have Them do The Job
Sell the Opportunity
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 22
7. Leveraging
Agencies
7. Leveraging
Agencies
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 23
Leveraging Agencies
Brad O’Neil
CEO
TechValidate
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 24
Best Practices
Bring Them to Your Office
Be Clear about What You’re Looking For
Give Detailed Feedback
Run the Process
Be Responsive
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 25
1. Owning the Hiring Process
2. Internal Referral Program
3. Lead Generation
4. Employment Branding
5. Leadership Branding
6. Know Your Interview Process
7. Leveraging Agencies
Summary
Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 26
carolyn@bettsrecruiting.com
@BettsCEO

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Carolyn Betts (CEO, Betts Recruiting) - How to Hire Top Sales Talent That Doesn't Suck and Won't Get You Fired

  • 1. How to Hire Top Sales Talent th Doesn’t Suck and Won’t Get Yo Carolyn Betts Founder and CEO @BettsCEO How to Hire Top Sales Talent th Doesn’t Suck and Won’t Get Yo
  • 2. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 2 Agenda Hiring & Revenue Common Challenges 7 Solutions to Your Hiring Problems
  • 3. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 3 People Revenue =
  • 4. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 4 Sales and Hiring Funnel Leads Pipeline Wins Candidates Interviews Hires
  • 5. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 5 Top 5 Challenges Candidates HR Team Agencies Interview Process You
  • 6. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. Title Text 6 1. Owning the Hiring Process 1. Owning the Hiring Process
  • 7. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 7
  • 8. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. Title Text 8 2. Internal Referral Program 2. Internal Referral Program
  • 9. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 9 Trips Dinner Financial Rewards
  • 10. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 10 Retention On-Boarding Culture Benefits
  • 11. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 11 Significant Monetary Rewards Engage the Referring Employee in On-Boarding Additional SPIFFS During Peak Hiring Times Best Practices
  • 12. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. Title Text 12 3. Lead Generation 3. Lead Generation
  • 13. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 13 Lead Generation
  • 14. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 14 Lead Generation Post Jobs Attend Networking Events Social Media Leverage Your Network Hunt People Down
  • 15. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. Title Text 15 4. Employment Branding 4. Employment Branding
  • 16. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 16 Employment Branding Why is Your Company Unique? What’s Exciting about Your Opportunity? Why Should They Work For You?
  • 17. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 17 Employment Branding
  • 18. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. Title Text 18 5. Leadership Branding 5. Leadership Branding
  • 19. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 19 Leadership Branding
  • 20. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. Title Text 20 6. Know Your Interview Process 6. Know Your Interview Process
  • 21. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 21 Know Your Interview Pro Shorter is Better Set Expectations Involve Your Team Have Them do The Job Sell the Opportunity
  • 22. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 22 7. Leveraging Agencies 7. Leveraging Agencies
  • 23. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 23 Leveraging Agencies Brad O’Neil CEO TechValidate
  • 24. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 24 Best Practices Bring Them to Your Office Be Clear about What You’re Looking For Give Detailed Feedback Run the Process Be Responsive
  • 25. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 25 1. Owning the Hiring Process 2. Internal Referral Program 3. Lead Generation 4. Employment Branding 5. Leadership Branding 6. Know Your Interview Process 7. Leveraging Agencies Summary
  • 26. Copyright © 2014, Betts Recruiting. All rights reserved.Copyright © 2014, Betts Recruiting. All rights reserved. 26 carolyn@bettsrecruiting.com @BettsCEO