Credits to the rightful owners. UAP.

1. THE ROADMAP FOR
ARCHITECTURE
POSI T IONING THE F I LIPINO ARCHI TECT IN THE GLOBAL MARKET
UNITED AARRCCHHIITTEECCTTSS OOFF TTHHEE PPHHIILLIIPPPPIINNEESS
((UUAAPP))--IIAAPPOOAA
COMPETITIVENESS
ЛЛ
PPRROOFFEESSSSIIOONNAALL RREEGGUULLAATTIIOONN CCOOMMMMIISSSSIIOONN
((PPRRCC))
PPRROOFFEESSSSIIOONNAALL RREEGGUULLAATTOORRYY BBOOAARRDD OOFF
AARRCCHHIITTEECCTTUURREE ((PPRRBBooAA))
As of 20 August 2012 (editable/ native file for
dissemination, reaction and continuing updates by
stakeholders/ registered & licensed architects/
RLAs); please send only slides with suggested changes

2. • An evidence-based directional tool designed to
give forward-looking strategic guidance by
highlighting fundamental features of the
surrounding landscape.
• A map which plots the way forward from where we
are now to where we want to get. It keeps us on
track to ensure that we do not get lost on route.
• It highlights obstacles and proposes ways of
getting around them.
RROOAADDMMAAPP

3. • It is useful when we need to respond to rapid
changes resulting from either the business
environment or a new technology.
• Information gaps can be addressed through a
“Roadmap process”.
•It becomes a vital advocacy tool in getting the
help we need whether it’s from the government
or from the private sector.
WWHHYY DDOO WWEE NNEEEEDD AA RROOAADDMMAAPP ??

4. A Competitiveness Roadmap is one that
takes us from wherever we stand now, on
the competitiveness grid, to a position
where we can offer front-line Architectural
services in the global market.
CCOOMMPPEETTIITTIIVVEENNEESSSS
RROOAADDMMAAPP

5. •Under the ASEAN Mutual Recognition Arrangement
(MRA), new opportunities are being opened up for us,
and new competitive threats are also emerging.
•We must quickly get into a position to assess:
• How our interests are being affected
•Where our strengths and weakness lie
•Where opportunities can be maximized
• How defensive our posture needs to be and why
• How to resolve domestic issues fast (education system, legal
and regulatory regimes which prevent the full
implementation of our law)
DDOO WWEE RREEAALLLLYY NNEEEEDD AA RROOAADDMMAAPP ??
YYEESS !!

6. STEP 1
WHERE ARE WE NOW?
• WHERE ARE WE ON THE MAP ?
• HOW COMPETITIVE ARE WE ?
• DO WE HAVE FILIPINO
ARCHITECTS IN THE
INTERNATIONAL MARKET?
• ARE WE COMPETITIVE IN THE
DOMESTIC MARKET?

7. • ARCHITECTURE is possibly one of the oldest recognized
professions (up to 5,000 years of recorded architectural
history); the word Architect comes from the word Arkitekton
which means master builder in ancient Greece
• First Philippine tertiary school of architecture was established
in 1901
• First Philippine architect registered in 1921
• Joint professional regulatory law (PRL) for Architecture and Civil
Engineering (CE) in the Philippines until June 1950
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
HISTORICAL FACTS (1)

8. • Organic architecture law was passed in June 1950, limiting the
practice of architecture to registered architects (simultaneously
with organic CE law). Simultaneous amendments were made in
June 1956
• Repeal architecture law (R.A. No. 9266) was passed in 2004
limiting the preparation, signing and sealing of all architectural
documents for all buildings on Philippine soil to registered and
licensed architects (RLAs)
• 2012 - Almost 30,000 registered architects (RAs)
• 1 integrated accredited professional organization (APO) & 3
Other Associations of Architects; 15 foreign APO chapters (USA,
Canada, SG, Middle East & North Africa/ MENA region)
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
HISTORICAL FACTS (2)

9. EDUCATION SYSTEM / CURRICULUM
• +/-80 schools offering the BS Architecture program;
• Almost 12,000 enrolled in BS Architecture Program (all levels);
• At least 3 CHED Centers of Excellence for Architecture Education;
• Performance of schools in licensure examinations as indicator of the
quality of education and educators. Some schools have 0 to 1 passer;
• Many graduates lack skills in various forms of communication;
• Need to further improve architectural instructor qualifications;
need more opportunities for practitioners to teach;
• Curriculum lacks training in business and construction as evidenced by
administrative cases filed at the PRC;
• Need to harmonize (perhaps standardize?) teaching methods among
schools in the Philippines; and
• Need to harmonize the curriculum across the ASEAN member states.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
MEASURABLE INDICATORS OF COMPETITIVENESS (1)

10. LICENSURE EXAMINATION FOR ARCHITECTS
•Commenced Foreign Licensure Examinations for Architects (FLEAs) in
2007 for Filipino architecture graduates employed overseas, particularly
in the Middle East;
•Full computerization of the LEA in 2009;
•About 4,000 took the licensure examination for architects (LEA)
annually for the last 3 years (2010 to 2012);
•Average 50% national passing rate for the last 3 years;
•reformat of LEA with 100% focus on buildings, building environments
and grounds helped to increase LEA passing rate as well as the relevant
competencies of entry-level RLAs; and
•Verbal communication and drafting skillsets not tested in the LEA.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
MEASURABLE INDICATORS OF COMPETITIVENESS (2)

11. CONTINUING PROFESSIONAL EDUCATION
• About 15 CPE Providers and 20 CPE programs;
• CPE programs not yet integrated, not yet designed for specialization; &
• CPE is not a requirement for renewal of professional ID card.
GREATER AWARENESS by PUBLIC & PRIVATE SECTORS
• R.A. No. 9266 (The Architecture Act of 2004) – through various
information dissemination platforms , including PRBoA website with
more than 1 million visits as of mid 2012;
• Physical planning, building, environmental and professional laws – by
RLAs; and
• P.D. No. 1096 (the 1977 National Building Code of the Philippines/
NBCP) – by RLAs and allied regulated professionals.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
MEASURABLE INDICATORS OF COMPETITIVENESS (3)

12. ARE THERE ENOUGH ARCHITECTS TO MEET THE DOMESTIC
DEMANDS?
 Almost 13,000 registered & licensed architects (RLAs);
 About 6,000 RLAs in active local professional practice (general practice
and various specializations, mainly covering private buildings/ spaces );
 About 500 architectural firms operating locally; less than 15 architectural
firms take part in public procurement for architectural consulting services;
 About 35 registered architectural firm (RAFs) ; and
Main MARKET for architectural services is the domestic private sector.
And yet a DOLE report says that there is a shortage of
Architects with certain specializations. The demand for other
professional categories are not being met.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
DOMESTIC MARKET CONTEXT

13. SIGNIFICANT PRESENCE OF FILIPINOS IN
ARCHITECTURAL FIRMS OVERSEAS
 About 5,000 RLAs and architectural graduates are employed
overseas worldwide
PRESENCE OF FILIPINO ARCHITECTURAL FIRMS
OVERSEAS NOT SIGNIFICANT
 About 40 APEC Architects; and
 Soon to register ASEAN Architects.
But APEC and ASEAN agreements cannot guarantee the
hiring of Filipino architectural firms by international clients.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
INTERNATIONAL MARKET CONTEXT

14. LOCAL DEVELOPERS CONTINUE TO HIRE FOREIGN
ARCHITECTS TO UNDERTAKE < THE CONCEPTUAL
DESIGN OF > PROJECTS ON PHILIPPINE SOIL
PRBoA has commenced the registration of Foreign
Architects (FAs) with projects on Philippine soil in 2007;
Foreign architects usually create the concept design yet
take the lion’s share of the professional fee; and
Some collaborating Filipino architects merely act as
“rubber stamp” instead of taking advantage of the
transfer of technology.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
FOREIGN ARCHITECTS (FA) IN THE PHILIPPINES

15. Existence of a strong professional regulatory law (RA No. 9266);
Membership of the APO to international architectural organizations
UIA and ARCASIA for benchmarking of professional standards
Linkages of the APO to institutions for architectural education;
Government support for benchmarking of professional laws and
standards, licensing and registration of professionals in the ASEAN
Region;
Government support for benchmarking of architectural curriculum in
the ASEAN Region; and
English proficiency.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
( + ) FACTORS AFFECTING COMPETITIVENESS

16. Weak mechanism for provision of quality continuing
professional education;
Unresolved domestic issues on supposed overlapping scope
of work with other regulated professions (which does not
exist, not countenanced under present laws);
 Inefficiencies in the legal and regulatory framework of the
profession;
Lack of Government support in the implementation
of the professional regulatory law (PRL) R.A. No.
9266, the Architecture Act of 2004; and
Domestic practice orientation coupled with lack of exposure
in international markets, technologies and trends.
HHOOWW CCOOMMPPEETTIITTIIVVEE AARREE WWEE??
( - ) FACTORS AFFECTING COMPETITIVENESS

17. STEP 2
WHERE DO WE WANT TO GO? SET GPS
• ESTABLISH GOALS
• SET SHORT, MEDIUM, AND
LONG-TERM TARGETS
• SET MILESTONES
• AMBITIOUS OR REALISTIC?

18. 10
Level of Competitiveness
3
DOMESTIC IMPEDIMENTS
0
2012
BORDERLESS PRACTICE
Regional
2015 ASEAN MRA 2020 WTO GATS
Global
ROADMAP FFOORR AARRCCHHIITTEECCTTUURREE (( AA MMOODDEELL))

19. 10
Level of Competitiveness
3
DOMESTIC IMPEDIMENTS
0
2012
BORDERLESS PRACTICE
Regional
2015 ASEAN MRA 2020 WTO GATS
Global
ROADMAP FFOORR AARRCCHHIITTEECCTTUURREE (( AA MMOODDEELL))

20. THESE DOMESTIC IMPEDIMENTS MUST BE
RESOLVED SO THAT THE FILIPINO ARCHITECT
CAN FOCUS ON BEING GLOBALLY COMPETITIVE
IILLLLEEGGAALL PPRRAACCTTIICCEE
BY UNREGISTERED PERSONS AND
BY OTHER Registered & Licensed Professionals (RLPs)
LLAACCKK OOFF GGOOVVEERRNNMMEENNTT SSUUPPPPOORRTT
APPARENT FLAWS IN INTERPRETATION,
IMPLEMENTATION AND
ENFORCEMENT OF THE LAW
DDOOMMEESSTTIICC IIMMPPEEDDIIMMEENNTTSS

21. IIFF TTHHEE DDOOMMEESSTTIICC IIMMPPEEDDIIMMEENNTTSS TTOO TTHHEE PPRRAACCTTIICCEE
OOFF AARRCCHHIITTEECCTTSS IINN TTHHEE PPHHIILLIIPPPPIINNEESS AARREE NNOOTT
FFUULLLLYY RREESSOOLLVVEEDD BBYY TTHHEE GGOOVVEERRNNMMEENNTT,, IITT
SSHHAALLLL BBEE VVEERRYY DDIIFFFFIICCUULLTT FFOORR PPHHIILLIIPPPPIINNEE
AARRCCHHIITTEECCTTSS TTOO BBEE GGLLOOBBAALLLLYY CCOOMMPPEETTIITTIIVVEE
RREESSOOLLVVEE DDOOMMEESSTTIICC IIMMPPEEDDIIMMEENNTTSS FFIIRRSSTT

22. STEP 3
ESTABL ISH COMPREHENSI VE DATA BASE
• INVOLVE ALL STAKEHOLDERS
• IDENTIFY FACTORS RELEVANT TO
OUR COMPETITIVENESS
• GATHER DATA TO CONFIRM
WHERE WE CURRENTLY STAND ON
THE MAP AND TO ASSESS HOW
ROUGH THE ROAD WILL BE
• CONDUCT SCOPING STUDY
• IDENTIFY INFORMATION GAPS
• DESIGN SURVEY INSTRUMENT TO
HELP GATHER INFORMATION

23. Personal data, educational background, type
and size of practice, specialization,
professional experience local and
international, type of projects, computer
application, income, affiliations,
COMPREHENSIVE DDAATTAA BBAASSEE
PPRROOCCEESSSS

24. STEP 4
DEF INE A STEP-BY-STEP ACT ION AGENDA
• DEFINE PROJECTS AND ACTIVITIES
TO INCREASE COMPETITIVENESS
• ALLOCATE RESPONSIBILITIES
• SET DEADLINES
• SET UP MONITORING PROCESSES
• ESTABLISH POLICY FRAMEWORKS
FOR ARCHITECTURAL SERVICES
• ESTABLISH NECESSARY LINKAGES
WITH GOVERNMENT AND
INTERNATIONAL AGENCIES

25. LLEEGGIISSLLAATTIIVVEE AAGGEENNDDAA ((11))

26. LLEEGGIISSLLAATTIIVVEE AAGGEENNDDAA ((22))

27. CCAAMMPPAAIIGGNN AAGGAAIINNSSTT IILLLLEEGGAALL
PPRRAACCTTIITTIIOONNEERRSS

28. SCHOOLS TO
VISIT AND
ACCREDIT
ARCHITECTURAL
OFFICES FOR
STUDENTS WHO
WISH TO
UNDERTAKE
DIVERSIFIED
ARCHITECTURAL
EXPERIENCE
DURING 3rd – 5th
YEAR IN
PREPARATION
FOR THE
LICENSURE
EXAMINATION
UAP TO ACCREDIT
ARCHITECTS WHO
INTEND TO SIGN
AS MENTOR IN
THE LOGBOOK
FOR DIVERSIFIED
ARCHITECTURAL
EXPERIENCE
UAP and SCHOOLS TO COORDINATE
THROUGH CODHASP
MMEENNTTOORRSSHHIIPP PPRROOGGRRAAMM

29. OFFER
PROFESSIONAL
ASSISTANCE TO
LGUs
IINNVVOOLLVVEEMMEENNTT IINN
GGOOVVEERRNNMMEENNTT PPRROOJJEECCTTSS
MEMBERSHI
P TO BIDS
AND
AWARDS
COMMITTEE
OF GOV’T
AGENCIES
INFORMATION
CAMPAIGN on the
procurement Law
(covering
Consulting
Services)

30. ENCOURAGE
MEMBERS TO
PARTICIPATE IN
INTERNATIONAL
COMPETITIONS
MARKETING PORTAL FOR THE
FILIPINO ARCHITECTS AND
ARCHITECTURAL FIRMS FOR
USE BY PROSPECTIVE
DOMESTIC AND
INTERNATIONAL CLIENTS
IDENTIFY ARCHITECTS
LINK W GOV’T
AGENCIES TO
PARTICIPATE IN
INTERNATIONAL
EXPOSITIONS
CONDUCT FORUM
DISCUSSIONS WITH
ARCHITECTS DOING
COLLABORATIVE OR
INDEPENDENT PRACTICE
OVERSEAS
LINK W NCCA FOR
PUBLICATION OF
COFFEE TABLE
BOOKS ON ICONS IN
FILIPINO
ARCHITECTURE FOR
DISTRIBUTION TO
COMPANIES
OVERSEAS
RREE--BBRRAANNDDIINNGG
TTHHEE FFIILLIIPPIINNOO AARRCCHHIITTEECCTT

31. CCPPEE PPRROOGGRRAAMM
SPECIALIZATION
PREPAREDNESS
FOR
BORDERLESS
PRACTICE

32. Architecture schools distinct and headed only by Architects;
Introduce construction & management courses to curriculum;
Establish architecture education accreditation system;
Specialized Practices Certification Program;
Masters Program in Advanced & International Practices in Arch;
More CHED ETEEAP Partner Schools for CPE.
Collaboration among deans & heads of architectural schools among
ASEAN member states to harmonize curriculum
EEDDUUCCAATTIIOONN

33. GRAPHIC EDITION OF THE NATIONAL BUILDING CODE
(Proposed Research Grant from the NCCA)
GGOOVVEERRNNMMEENNTT GGRRAANNTTSS

34. PRO-ACTIVE
PROGRAMS TO
MONITOR THE
IMPLEMENTATION
AND
ENFORCEMENT OF
THE LAWS ON
ARCHITECTURE,
PHYSICAL
PLANNING AND
BUILDINGS
CCOOMMPPLLIIAANNCCEE MMOONNIITTOORRIINNGG

35. STEP 5
ESTABL ISH A CIRCULAT ION PLAN
• DISTRIBUTE ROADMAP TO ALL
STAKEHOLDERS
• ROADSHOWS
• ROUNDTABLE DISCUSSIONS
• PUBLIC – PRIVATE NETWORKING
• CREATE AWARENES AMONG
ARCHITECTURAL GRADUATES AND
STUDENTS

36. NATIONWIDE INFORMATION CAMPAIGN
TO EMPHASIZE THE NEED TO INCREASE
DOMESTIC & INTERNATIONAL
COMPETITIVENESS
PROMOTE REGISTRATION OF
ASEAN & APEC ARCHITECTS
AND TO CORRECT MISCONCEPTIONS
REGARDING BORDERLESS PRACTICE
BBEE PPRREEPPAARREEDD FFOORR 22001155

37. THE PROFESSIONAL
REGULATORY BOARD OF
ARCHITECTURE (PRBoA)
20 AUGUST 2012
Thank You. Let us all make
things happen for a better
future for all Philippine
registered and licensed
architects (RLAs)