2. Social Application Beautecam
Beautecam™ is a ‘Social Application’ for smartphone that provides a skin check
system and enables to search for people with the same skin type※1.
Our main target users are people all over the world who want beautiful skin.
We keep providing service that shares information from an analytical image, and
achieves new marketing.
※1 Android Ver is coming soon.
3. Attribute of Beautecam user
Manager
3.8%
Office worker
15.1%
Public servant
16.3%
Student
24.7%
Homemaker
9.4%
Other
30.8%
Male
23.8%
Female
76.2%
Beautecam
55.1%
Facebook
38.7%
Twitter
6.2%
Teens
10.1%
20ʼs
46.7%
30ʼs
22.1%
6.1%
3.0%
12%50ʼs~
40ʼs
Gender
Age authentication
employment
Unanswered
4. Skin Care Social Application Beautecam
By using Beautecam, you can find users and cosmetics
that match your skin type.
Shooting skin Skin analysis
Dry
Skin
Normal
Skin
Oily
Skin
Combination
Skin
Same skin type Recommendation
Jergens®
Ultra
Healing®
Extra
Dry
Skin
Moisturizer
KAO
Heals
dryness
at
the
source
for
visibly
healthier
skin
Made
with
a
blend
of
C,
E
and
B5,
this
fast-‐absorbing
body
lo>on
goes
deep
beneath
skin's
surface
Curél®
Intensive
Healing
Cream
KAO
Proven
formula
that
provides
immediate
moisturiza>on
to
help
heal
even
the
driest
skin.
This
gentle
cream
absorbs
quickly,
Bioré®
STEAM
ACTIVATED
CLEANSER
KAO
Put
your
shower
to
work.
Give
your
skin
a
deep
and
detoxifying
clean
with
Steam
Ac>vated
Cleanser,
featuring
SteamAc>v™
beads.
This
exclusive
formula,
with
the
power
Bioré®
4-‐IN-‐1
DETOXIFYING
CLEANSER
KAO
This
one
cleanser
really
does
do
it
all:
now
you
can
detoxify,
tone
and
refresh
skin
in
mere
minutes.
This
unique
self-‐foaming
cleanser
5. ・Cosme Info：You can check the new information of cosmetics.
・Beaute Ranking： You can check the Beautiful skin ranking.
・Cosme Ranking： You can check the cosmetics ranking.
・Weather：You can see the weather of your current location.
・Stream：Users' posts will be displayed in streamlined form.
・Circle： Personalized community for the maker.
・Friends：You can search for friends with the same skin type.
・Message：You can exchange messages with friends.
・My Stream： You can display your streamline.
・Skin Check：With the special magnifying lens you can conduct a full
scale skin check of texture, lines and pores.
・Easy Check：Even if you donʼt have the special magnifying lens, you
can use our Beautecam service by answering a simple survey.
・Beaute Records：You can save a history of the analysis results.
・Account：Settings of accounts, authentication of other social service.
・My Pouch：You can save and check your favorite cosmetics.
・How to： You can check how to use Beautecam.
・30x Lens： You can buy the magnifying lens at Amazon.com.
・Support：Link to Beautecam.com Support Site.
・About us：Information about Rakuraku.com Inc.
Beautecam main contents
New
6. Newness and Advantage of Beautecam
Cross over of technology and marketing.
Point
1
【Skin check Solution】
Beautecam provides new opportunities
which allow you to carry out a skin
check at any time and place, and
doesn't require a visit to the
cosmetics counter. All you need is a
smartphone and lens.
New marketing innovation ‘Skin Type
Segmentation’ realizes a cross over
of Image analysis technology and
Marketing.
×Novelty advantage
7. 【New Lens Kit】
New lens adds innovative features.
1.Clip on Lens.
2.Certification of Beautecam Lens
and Determination of the
Distributor.
3.Image optimization of device
dependence.
(Color, White balance, Focus, Shadow)
4.Identification of the user's
original skin tone by color
correction.
5.Made in Japan
Newness and Advantage of Beautecam
New lens to optimize various pictures.
Point
2
×Novelty advantage
印刷裏面から見たイメージ
TEST A TEST B
Beautecam 認証プレート
＜A＞【素材】透明 PET(0.8mm)【印刷】UV 油性オフセット印刷 白 +CMYK 5°
1. 透明 PET(0.8mm) を使用 2. 反転したロゴを印刷 3. 白引き 4. 解析用パ
＜B＞【素材】透明 PET(0.8mm)【印刷】UV 油性オフセット印刷 白 +CMYK 5°
1. 透明 PET(0.8mm) を使用 2. 白引き 3. 解析用パターン印刷 4. 裏面にロ
＜C＞【素材】透明 PET(0.8mm)【印刷】UV 油性オフセット印刷 白 +CMYK 4°
1. 白 PET(0.8mm) を使用 2. 解析用パターン印刷 3. 裏面にロゴを印刷 4
300% 拡大
8. Newness and Advantage of Beautecam
Skincare social application for the smartphone.
Point
3
【Native Application for Smart Phone】
Beautecam is an app for iPhone and
iPod touch※, that achieves seamless
cooperation with major social
services.
Information in Beautecam will spread
to all over the world by SNS.
※1 Android version coming soon
×Novelty advantage
9. Jergens®
Ultra
Healing®
Extra
Dry
Skin
Moisturizer
KAO
Heals
dryness
at
the
source
for
visibly
healthier
skin
Made
with
a
blend
of
C,
E
and
B5,
this
fast-‐
absorbing
body
lo>on
goes
deep
beneath
skin's
surface
to
lock
in
moisture
and
heal
dryness
at
the
source,
preven>ng
its
unwelcome
return.
Penetrates
through
5
layers
of
skin's
surface
to
start
healing
at
the
source
Helps
heal
extra
dry
skin—including
heels,
elbows
Curél®
Intensive
Healing
Cream
KAO
Proven
formula
that
provides
immediate
moisturiza>on
to
help
heal
even
the
driest
skin.
This
gentle
cream
absorbs
quickly,
replenishes
moisture
and
helps
revitalize
ceramide
levels
for
long-‐las>ng
relief
and
hydra>on.
Newness and Advantage of Beautecam
Original Skin analysis and recommendation Engine.
Point
4
【Original Skin analysis Engine
and recommendation Engine.】
Beautecam provides a new Skin
Care Service with the combination
of our original Skin Analysis
Engine, that we have developed
and ameliorated over time, and
the ‘New Recommendation Engine’.
Big Data
×Novelty advantage
10. Development of the picture search engine which enables
similar skin type user's matching.
●
No
texture
detected
●
Very
visible
pores
●
No
spots
detected
●
Healthy
texture
●
Pores
cannot
be
seen
●
No
spots
detected.
●
Skin
with
worn
texture
●
Pores
cannot
be
seen
●
There
are
large
dark
colored
spots.
large
dark
colored
spots
Healthy,
smooth,
beauAful
skin
Very
visible
pores
ex.) photo-editing ex.) return value ex.) skin check
Similar Skin Type Matching
11. Smoothness & Moisture
Processes of ‘Beautecam’ skin analysis.
groupingthinningbinarizationsmoothinggray scaledoriginal
Beautecam Skin Check Process
12. Pore & Oil balance
original gray scaled grouping
smoothing &
binarization
Processes of ‘Beautecam’ skin analysis.
Beautecam Skin Check Process
14. Social Application Beautecam
Userʼs attribute info
・sex
・age
・area
・skin type
・skin check results
・skin care
・favorite cosmetics
・favorite shops
・favorite clinics
companies in
cosmetics industry
all over the world
・cosmetics makers
・cosmetics brands
・cosmetics retailers
・products info
・skin type match
・research
・test marketings
Data is accumulated, making data mining possible.
Big Data
15. The image of the new contents ʻBeaute Circleʼ
The ultimate communication space ‘BeauteCircle’
Circle_List
You can check the makers
(lens distributors) which have
a circle.
Circle_Profile
You can check the maker's
basic information and users
who belongs to the circle.
Circle_Top
In a circle, free communication
with users and the maker is
possible.
Menu icon
※ The function and the design can change without prior announcement.
kao
16. The User automatically registers in
the advertiser's circle via the lens
distributed by the advertiser.
Within a circle, interactive
communication with users and the
advertiser is possible.
Ultimate One to One marketing based
on skin analysis is realized.
Technology hidden in ʻBeaute Circleʼ
Ultimate One to One marketing ‘BeauteCircle’
Cosmetics Brand
Consumer
New Lens（Auth Parts）
※ PCT Pending 印刷裏面から見たイメージ
TEST A TEST B
Beautecam 認証プレート
＜A＞【素材】透明 PET(0.8mm)【印刷】UV 油性オフセット印刷 白 +CMYK 5°/0°【加工】トムソン ( 解析用パターン印刷面裏側から抜く )
1. 透明 PET(0.8mm) を使用 2. 反転したロゴを印刷 3. 白引き 4. 解析用パターン印刷
＜B＞【素材】透明 PET(0.8mm)【印刷】UV 油性オフセット印刷 白 +CMYK 5°/1°【加工】ロゴ面コート トムソン ( 解析用パターン印刷面裏側から
1. 透明 PET(0.8mm) を使用 2. 白引き 3. 解析用パターン印刷 4. 裏面にロゴを印刷 5. ロゴ側にコート
＜C＞【素材】透明 PET(0.8mm)【印刷】UV 油性オフセット印刷 白 +CMYK 4°/1°【加工】トムソン ( 解析用パターン印刷面裏側から抜く )
1. 白 PET(0.8mm) を使用 2. 解析用パターン印刷 3. 裏面にロゴを印刷 4. ロゴ側にコート
300% 拡大
トムソン ロゴマーク
TEST A TEST B
実寸版下
Logo AuthOne to One
Brand-A
Auto-registration to
the fan circle
classified by brand
Users' communication
Sorting by brand’s
circle with Auth
Distribution of the lens
by Beautecam tie-up
Circle
Official Account Login
Basic Info＋Skin Check Rec
＝Accurate Answers and Advice
Brand-B
Brand-C
17. Beautecamʼs advanced skin analysis technology
‘Beautecam’ My Skin Color Matching
The authentication part not only determines the distributor, but also adjusts variation of the
image of device dependence and shooting environment. We will implement a color matching
function that enables the recommendation of cosmetics that matches the original skin color.
R-Strong
G-Strong
B-Strong
WB-Weak
WB-Strong
Color Optimization
Original Skin Color
Beautecam Color Chart
Type B02
Brand Color Chart
18. New skin check presented by ‘Beautecam’.
In the new version, UI of a skin check was renewed. Added features are the judgement
function of the captured images, and the screen overlay function for the analysis image of
texture and pores. By comparing with the image of an ideal skin, your skin condition
becomes more intelligible. Moreover, the Beautecam counselor system (This system is
scheduled to be introduced also into CMS for makers) realizes unprecedented service.
普通肌
Dry
Skin
Normal
Skin
Oily
Skin
Combination
skin
Skin check
Judgement of the image
Beaute Counselor
1) Manual correction of the skin check results.
2) More detailed analysis of the skin condition.
3) Skin care and cosmetics advice according to skin
type etc.
analysis overlay
Beautecamʼs advanced skin analysis technology
20. Rakuraku.com is a software company in Japan which starts an
innovation in the world with image analysis techniques.
Kyoto Chuo-Shinkin Bank Head Quarters・Kyoto Shinkin Bank
Company profile
Company Name :
Foundation :
Main financing bank :
Capital stock :
President :
Areas of business :
Rakuraku.com Inc.
October, 2006
85.25 million yen
Sadao Adachi
Development of system/software
Kyoto Chuo-Shinkin Bank Head Quarters・Kyoto Shinkin Bank
Location
〒604-0835 OIKE BUILDING 6F, 206 TAKAMIYA-CHO, NAKAGYO-KU, KYOTO, JAPAN
TEL (+81 Country Code)-75-253-3050 FAX (+81 Country Code)-75-253-3051
Head Quarters
Portfolio, past projects
- CONTROL SYSTEMS
Traffic control systems, public tranportation ticket gate and ticket vending machine
control systems, automatic utilities meter report systems, etc.
- SYSTEM PARTS
- DISTRIBUTION SYSTEMS
- IMAGE ANALYSIS SYSTEM
Cellular phone-, traffic control sytem parts
Production control, inventory management, order delivery and receiving systems
Facial recognition / analysis, skin analysis system
21. 2006 Rakuraku.com foundation
2006 Development of plant management system by RFID
2007 Start test demonstration ‘myhada’(mobile skin check system), in
collaboration with NTT docomo and Rohto Pharmaceutical Co., Ltd.
2008 Release of ʻmyhadaʼ official content for KDDI.
2008 Release of ʻmyhadaʼ official content for SOFTBANK.
2009 Development of track and field gates system by RFID.
2009 Start development of iOS application and Android application.
2011 Start test marketing in Shimeno Drug Store
2011 Presentation of ʻBeautecamʼ (skin check system for smartphone) at SF
New Tech Japan Night.
2012 ʻBeautecamʼ official launch at the SXSW2012 in Austin, Texas.
RakuRaku.com Status
Main Client : OMRON SOFTWARE Co., Ltd., Omron Healthcare, SK-Electronics Co., Ltd., KYOCERA Corporation, Sogo System Service
Co., Ltd., SOFTBANK CORP., KDDI CORPORATION
We aim to improve our society by providing our customers with our knowledge.
To provide every customer with a technical know-how tailored to their individual needs.
For these reasons we strive day-by-day to improve our technical skills;
to produce easy-to-use softwares for our customers and through them for the society.
Our daily desire to improve society and our customers' life
and our dedication to the customers is presented in our logo too.
22. Our motto of system development is "Systems for the improvement of society.
"Be it the traffic control system, or an image analysis system developed for
cellular phones; we produce ideas and technologies that will make your life richer
and more convenient. Our attention is focused not only on the technological or
digital but on the more analog aspects of our world too. We use the information thus
gathered to provide you, as our customer, promptly with a solution that fits your
needs exactly.
