1. DYNAMIC CAR SEAT COVER (DCSC)
FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS
DYNAMIC CAR SEAT COVER (DCSC)
GROUP ASSIGNMENT
COURSE : CODE MPA 11403
COURS : PRODUCT DESIGN AND DEVELOPMENT
(SEMESTER 5 : SESSION 52021/2022)
LECTURER : MR.NAZARUDIN BUJANG
NAME MATRIC NO.
Mohamed Muse Halane Gp190069
Azlan Shah Bin Masrom Gp190011
3. ● This study pays considerable attention to tall drivers, the consequences of car
accidents due to ergonomically incorrect body posture, and the non-use of seat belts
and airbags.
● Comfort and safety ergonomics are also one of the important factors to consider when
designing an automobile seat belt system
INTRODUCTION
4. The opportunity is the collaboration. In
order to promote our product we can
choose any others related company to
commercialize it. In addition, our product
has a greater innovation that can help
“Ergonomically designed car seats cover”
to produce unique products and services
that meet customer’s needs. The
opportunity for us as well, when we are the
first to use new technology in our product.
This project focuses on the problem
and related factor in tall drivers and
pregnant women when fastening the
seat belt of a national car.
Eliminate experienced countless back
pain and fatigue
Problem description
5. Opportunity Identification
The opportunity is the collaboration in order to promote our product we can choose any
others related company to commercialize it.In addition, our product has a greater innovation
that can help “Ergonomically designed car seats cover” to produce unique products and
services that meet customer’s needs. The opportunity for us as well, when we are the first
to use new technology in our product
Product Charter
The Product Innovation
Charter is a fundamental
guideline for the creation,
development or
manufacture of new or
existing products,
contained in a company's
vision statement.
Competitive strategy
A competitive strategy is a
long-term marketing plan that
a company develops to
maintain its position in the
market and gain competitive
advantage.
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6. Determining customer needs
The first step in customer research is to identify your customers. Our market
research should help us understand our potential customers. Doing more
research on your customers will help you understand your customers in more
detail and understand how to target them customer requirements.
Identifying customer needs is essential for companies that want to create
products that truly address their customers' problems. Also, the easiest way to
smartly market your brand is to unite your internal team behind our customers'
specific needs.
7. Table-2. Customer’s Need
Needs Interpretation
1. Must be no gap between my back spine
and chair
The whole body is supported
2. It is affordable. Inexpensive and able to have it
3. Controls a balance of heat and moisture for
the seat.
Intelligence system fit in the seat
4. Allow sitter stay comfortable on the seat. The seat made of a high quality materials and
durable
5. Should take the body shape of sitter. The seat can conform into sitter body shape
6. Should have suitable height with my
height.
Backrest of seat support the whole sitter back
7. Can be adjusted up and down. The seat equipped with adjuster or motor
8. Arms telescope can be in or out. To ease for body movement
9. Allows the whole body placed on seat. The seat fit with driver’s body
10. Allows the back spine to move. The backrest is adjustable
11. Let’s the legs are in rest. No strain on the legs
12. Able bear fat people weight. The seat can support a huge load
8. Product concept
Comfier Massage Seat Cushion with Heat - 10 Vibration Motors Seat
Warmer, Back Massager for Chair and car seater Massage Chair Pad
for Back
Ideal for Women and Men
This is just a vibrating massager
Allows you to choose the massage area. Neck, upper back, lower back,
seat, all these areas combine to provide the best customizable
massage with 5 comprehensive programmable modes and 3 variable
massage intensities.
9. Product specification
• Size: 47 x 40 x 7cm
• Core Weight: 770g+
• Inner Material: 100% Pure memory foam
• Outer Material: 100% Pure memory foam
• Material composition: 100% Polyester
• Non-slip bottom to hold the support in place
• Removable and washable cover
• High-quality seat cover with massage function incl. 12V power supply unit and 12V
Adapter.
• Promotes blood circulation, provides relaxation, supports the spine (AGR - Action
Gesunder Rücken e. V. certified)
• 4 hours battery life, controllable via Massage Cover App (available free of charge in
The Android and iOS Appstore).
11. 3.0 Design for Manufacturing (Manufacturing Plan)
1. Performance.
It can support maximum body weight (100kg). It can be adjustable
upward and downward according to lumbar height and forward and
backward according to driver’s comfort ability
2.Environment It can withstand hot and cold temperature, vibration and shock
loading of driver.
3.Life in service It can withstand for >5 years.
4 Maintenance No need special tools for maintenance and easy cleaning.
5Size It should fit to present car interior
6 Weight <15 kg
7 Material Medium density flexible polymer foam.
8 Aesthetics Simple and fulfill needs and sporty look
9 Ergonomic Seat cover will support body posture. Contour of the seat back
according to driver’s lumbar and less sharp edges.
12. Product Development Economics
As the first time production, we need RM 30,000 for initial production. This capital is important to provide it because to achieve the economies of scale in
production and sales competitive. When the production is more than 100 units, so the cost will competitive. It’s the chance for the business to sell the
product as outside product which more similar. Hopefully it will give positive result.
Table 6: Start-up Analysis
Start-up Capital
Owners’ cash contributions RM15,000
In hand Capital RM15,000
Total Available Cash RM30,000
Sum for 12 month @ 1
year expenditure
Cost of Capital Equipment
App & website design RM 500
Materials RM 7,000
logistics & supply chain RM 2,000
Permises@factory rent RM 2,400
Marketing RM 500
Packaging machine RM 4,000
Working capital RM 6,000
Others RM 5,000
Total Start-up Expenses RM27,400
13. Forecasted Sales Quantity
Year 1 2022 Year 2 2023 Year 3 2024 Year 4 2025
Forecasted sales
quantity (unit)
100 200 350 500
Forecasted sales
(RM)
20,000 40,000 70,000 100,000
Principle RM30,000
Growth 63.75 %
Periods 48 Months
Yearly Payment RM 20,000
Monthly Payment :first year RM 1,666
:Second year RM 2,500
Table 7: Sales Forecasted
Table 8: Growth of the sales
14. 3.3 Projected Profit and Loss
Pro Forma Profit and Loss Year 1 Year 2 Year 3 Year 4
Sales RM 20,000 RM 40,000 RM 70,000 RM 100,000
Cost of Goods RM 10,000 RM 20,000 RM 35,000 RM 50,000
Gross Profit RM 10,000 RM 20,000 RM 35,000 RM 50,000
Expenses RM 3000 RM 6,000 RM 8,500 RM 12,000
Net Profit RM 7,000 RM 14,000 RM 23,500 RM 38,000
Net Profit/Sales 35% 35% 33.6% 38%
Initial product costing
• Product Costing = RM 100 perunit
• Sales Projection first year ( product launching) = 100
units = RM 20,000
• Gross Profit Forecasting = RM 100 perunit = RM
10,000 (100 units )
15. Conclusion
In all situation and condition, the people, resources, capital, product,
sales, marketing and profit generated must be in the good intention, which
is do Lillahitaala, its fulfill the fard al kifrayah, which the business and
product is benefits for human being all around the world.
