This is a tool I created to help me think through content for my blog and keep goals in front of me to connect with my target audience. I constantly have 10-20 post ideas ready by using this tool. It hangs in my office near my desk so I write down ideas whenever they come to me. Let me know what you think or if you come up with any adaptations. My blog is at www.SacrramentoAppraisalBlog.com.

1. Blog Content is Driven by These Questions
Who is my target audience?
What types of business do I want to attract?
What information do I have that will benefit clients and potential clients?
What questions are people typing into a search engine that I can answer?
What interesting things can I share about my life or job?
Post Ideas
Post Ideas
Themes I want to
address this year
Resources
Post Ideas
Who can give a quote? Who can I
interview? What websites can I share?
Themes:
Resources:
What type of work do you want to focus on this year
in business? Address this regularly on your blog.
Who can offer a quote? Who can you interview?
What websites can you share?