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Welcome 
To view material from this talk visit 
www.sacap.edu.za/events 
Like our Facebook Page 
Follow us on Twitter @SACAP 
#psychologyfest
The State of the Coaching Industry Address: Past, Present and Towards the Future. A South African and an International Perspective on Professionalism. 
Edith Sievers CA(SA) PCC 
2
Is Coaching 
•Occupation 
•Industry 
•Profession 
•CALLING
Why are you here today? 
•Mild interest 
•Desire to make a difference 
•Professional interest 
•Business 
•What else? 
4
My Challenge to YOU 
•Enjoy 
•Learn 
•Be serious 
Be a person that can and WILL make a difference…….to what becomes of the INDUSTRY 
5
YES! I argue that is IS an Industry – 
so let us be industrious then….. 
I also argue that it is can be an Occupation. 
For Me, it is BOTH –before that it was a 
CALLING 
6
Where do you want to be in 3 to 5 year’s time? 
Lets consider that for a moment? 
This is what we do as coaches, we ask open questions……. 
7
Where did coaching begin….? 
Lets look at the history 
8
The History of Coaching up to 2008 
©2012Vikki Brock www.vikkibrock.com
10 
Bill Dueease's summary of Vikki Brock's doctoral dissertation which appeared 
in Peer Bulletin 173 (February 3, 2009), 
The Influence Psychology on Coaching Pioneers
The Influence of Werner Erhard 
11 
Bill Dueease's summary of Vikki Brock's doctoral dissertation which appeared 
in Peer Bulletin 173 (February 3, 2009),
What do you want to know from me? 
What will make it worth your time to have attended This presentation? 
Please share your thoughts and ideas. 
12
Our responsibility is to be a:- 
Professional 
Proud 
Ambassador 
of the Coaching Industry 
13
Value Proposition 
Educate! 
Differentiate! 
14
Final Caution 
Work harder on yourself that you do on your Job 
Ziglar 
15
16 
ICF Global Survey 
PWC 
117 Countries 
No of Coaches 
G 45 700 
ME&A 2 100 
Key Issues 
Untrained individuals 
Regulation 
Total Revenue from Coaching 
$1,979 Global 
$707 NA 
$828 WE 
$$68 ME$A 
Average Annual Revenue 
$47,900 
$39,600 
Key Trends 
continued growth 
Looking Ahead 
Latin America 
Eastern Europe 
Africa are the growth areas
Request 
Build Credibility of our Practice NOW and for the Future. 
17
Thank you 
To view material from this talk visit www.sacap.edu.za/events 
Like our Facebook Page 
Follow us on Twitter @SACAP 
#psychologyfest

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The State of the Coaching Industry by Edith Sievers

  • 1. Welcome To view material from this talk visit www.sacap.edu.za/events Like our Facebook Page Follow us on Twitter @SACAP #psychologyfest
  • 2. The State of the Coaching Industry Address: Past, Present and Towards the Future. A South African and an International Perspective on Professionalism. Edith Sievers CA(SA) PCC 2
  • 3. Is Coaching •Occupation •Industry •Profession •CALLING
  • 4. Why are you here today? •Mild interest •Desire to make a difference •Professional interest •Business •What else? 4
  • 5. My Challenge to YOU •Enjoy •Learn •Be serious Be a person that can and WILL make a difference…….to what becomes of the INDUSTRY 5
  • 6. YES! I argue that is IS an Industry – so let us be industrious then….. I also argue that it is can be an Occupation. For Me, it is BOTH –before that it was a CALLING 6
  • 7. Where do you want to be in 3 to 5 year’s time? Lets consider that for a moment? This is what we do as coaches, we ask open questions……. 7
  • 8. Where did coaching begin….? Lets look at the history 8
  • 9. The History of Coaching up to 2008 ©2012Vikki Brock www.vikkibrock.com
  • 10. 10 Bill Dueease's summary of Vikki Brock's doctoral dissertation which appeared in Peer Bulletin 173 (February 3, 2009), The Influence Psychology on Coaching Pioneers
  • 11. The Influence of Werner Erhard 11 Bill Dueease's summary of Vikki Brock's doctoral dissertation which appeared in Peer Bulletin 173 (February 3, 2009),
  • 12. What do you want to know from me? What will make it worth your time to have attended This presentation? Please share your thoughts and ideas. 12
  • 13. Our responsibility is to be a:- Professional Proud Ambassador of the Coaching Industry 13
  • 14. Value Proposition Educate! Differentiate! 14
  • 15. Final Caution Work harder on yourself that you do on your Job Ziglar 15
  • 16. 16 ICF Global Survey PWC 117 Countries No of Coaches G 45 700 ME&A 2 100 Key Issues Untrained individuals Regulation Total Revenue from Coaching $1,979 Global $707 NA $828 WE $$68 ME$A Average Annual Revenue $47,900 $39,600 Key Trends continued growth Looking Ahead Latin America Eastern Europe Africa are the growth areas
  • 17. Request Build Credibility of our Practice NOW and for the Future. 17
  • 18. Thank you To view material from this talk visit www.sacap.edu.za/events Like our Facebook Page Follow us on Twitter @SACAP #psychologyfest