2020 eROI Vision: Email Innovation + Web + Social
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2020 eROI Vision: Email Innovation + Web + Social

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Our Exec Team + I painted a vivid picture of what eROI will look like and the goals we are going to accomplish by the year 2020. Providing a clear path forward for our employees, partners, and......

Our Exec Team + I painted a vivid picture of what eROI will look like and the goals we are going to accomplish by the year 2020. Providing a clear path forward for our employees, partners, and clients, this presentation charts eROI’s evolution from June 2014 to Dec 2020.

We, as an Exec Team, spent two full-day quarterly strategic planning off-sites and a half-dozen weekly follow-up meetings to get alignment and clarity on which goals were important to us, which services to focus on, how to grow smart without sacrificing culture, and how we could get there.

Three weeks ago, we presented this to our whole agency staff. We wanted the company to get in the mindset of the future, so along with your customized burrito, our employees got to go back to the future w/ futurized (yes, that’s a word) ice cream called Dippin’ Dots in a mystical fog of dry ice. After the presentation and surprise Dippin’ Dots, we got a round of applause from the staff which is a first time I’ve ever witnessed for a business presentation. Good sign.

We started the presentation with the importance of our values which guide us in all of the decisions we make, now, and in the future:

We are one, making our partner’s passions our own, with boundless curiosity, seeking to inspire and be inspired.

In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture all the while deepening our service offerings, driving innovation across email, web, and social.

This Vision presentation puts a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives:

10,000 Why Moments
We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015.

eROI will evaluate + choose 1 “venture partner”
Collaborating with a small consumer brand with big potential but small marketing resources we will put our money where our mouth is, only getting paid if we drive revenue + increase brand equity.

Drive innovation, starting with email marketing
Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn’t been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort.

Taking a thought leadership role in evangelizing the value of the Fluid Web.

The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.

Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over

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  • 1. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 2020 eROI VISION (Concise Version) AUGUST 14, 2014
  • 2. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART WHO WE ARE 2020 PAINTED PICTURE The painted picture is an aspirational planning document to chart eROI’s evolution from 2014 to 2020, created by the executive team and reported annually. 02
  • 3. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 03 WHO WE ARE 2020 PAINTED PICTURE eROI crafts compelling digital experiences for web, email, and social; driving revenue + exceeding goals.
  • 4. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 04 WHO WE ARE eROI VALUES 2020 PAINTED PICTURE We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired.
  • 5. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 05 WHO WE ARE COLLABORATIVE CULTURE 2020 PAINTED PICTURE We’re wholly collaborative because we know we’re better together than apart in our victories and our stumbles.
  • 6. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 06 R&D Events+Speaking Lunch+Learn Beers+Peers Shadow Program Content Thought Leadership + Partner Outreach Local/National PR Brain food Industry Networking Culture+ Workflow Lead Generation + Organic traffic eROI hires people who are driven by curiosity and the opportunity for growth.
  • 7. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 07 We’re in it for the long-haul, to build deep + lasting partnerships that smash records and destroy the ordinary.
  • 8. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 08 WHO WE ARE PRICING TRANSPARENCY 2020 PAINTED PICTURE Partnership starts with trust + transparency. PROJECT VENTUREPARTNER
  • 9. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 09 WHO WE ARE BUSINESS DEVELOPMENT 2020 PAINTED PICTURE Our commitment drives our business development goals. Win 2 new partners per year (valued at least $500K/year)
  • 10. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 10 A Venture Creative/ROI partnership model, will show our dedication to partners over clients.
  • 11. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 11 WHO WE ARE BUSINESS DEVELOPMENT 2020 PAINTED PICTURE eROI will grow at-pace, and possibly open new offices + hire new staff, to better serve those new partnerships. Without outgrowing the capacity of our culture.
  • 12. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 12 eROI uses the Fluid Web to lead web technology, applying the philosophy to every aspect of our agency.
  • 13. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART YOU AUDIENCE Responsive Adaptive Mobile iPad Android iOS Browser Explorer Chrome FirefoxFixed-width Email Fluid Web 00 WHO WE ARE OUR PHILOSOPHY FOR THE WEB 2020 PAINTED PICTURE The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 13
  • 14. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART WHO WE ARE OUR PHILOSOPHY FOR THE WEB 2020 PAINTED PICTURE The audience is our muse. We design for their journey, not the points they use a previously planned-for device. 14
  • 15. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 15 WHY moves us toward what we need rather than what we want.
  • 16. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 16 WHO WE ARE ASK WHY 2020 PAINTED PICTURE Why’ is our way of doing things. It is actionable. It drives the best results for our partnerships, driving us to think harder, and create better work. ‘
  • 17. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 17 WHO WE ARE THE WHY PROJECT 2020 PAINTED PICTURE The Why Project will continue to celebrate the moment someone’s future changed because they questioned the status quo.
  • 18. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 18 eROI will get 10,000 Why Moment Submissions. What will it take to do this in 26 quarters? MINI BHAG BIG HAIRY AUDACIOUS GOAL - THE WHY PROJECT 2020 PAINTED PICTURE
  • 19. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 19 The Why Project will focus on long-term study and explore the American Dream in 2015. This celebrates our focus on users, insights data, and discovery.
  • 20. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART VISION 2020 PAINTED PICTURE True innovation comes from focus + perspective, the objectivity to know what rules to break and which to respect. 20
  • 21. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 21 VISION EMAIL INNOVATION 2020 PAINTED PICTURE Email is personal and invited, it can be rich and experiential if it has visionaries who believe in its power.
  • 22. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 22 VISION EMAIL INNOVATION 2020 PAINTED PICTURE Email isn’t the next frontier, it’s the channel with the most opportunity for true innovation. And we should be leading our future.
  • 23. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 23 VISION EMAIL INNOVATION 2020 PAINTED PICTURE eROI will dedicate the time and talent needed to revolutionize email truly, to alter ours and the public’s perception of email.
  • 24. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 24 In 2020 eROI is awarded AdAge Small Agency of the Year. What will it take to do this in 26 quarters?
  • 25. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 25 To win eROI will have to lead innovation in all aspects of our industry and be able to prove it. AGENCY OF THE YEAR BIG HAIRY AUDACIOUS GOAL 2020 PAINTED PICTURE
  • 26. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 26 SERVICE OFFERING PILLARS OF THE AGENCY 2020 PAINTED PICTURE We will continue to evolve + refine our services across email, web, social, and software as the pillars of our agency.
  • 27. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 27 Partners Services is comprised of business people who create markets for ideas; catalysts for new thinking and ideas.
  • 28. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 28 Strategy simplifies the complex, creating the roadmap for our partner’s success.
  • 29. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 29 The items we create matter. We have a responsibility to create substance over style, something that lasts and performs, and shifts what we previously thought possible.
  • 30. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 30 Creativity is an energy. It’s a byproduct of our culture and grit. We just need to harness it for good because it is contagious and it’s in our bones.
  • 31. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 31 Performance is about zeroing in on what matters and humanizing the results.
  • 32. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 32 HUMANIZING PERFORMANCE SERVICES 2020 PAINTED PICTURE 75% of our name is ROI and we improve our Partners’. Our commitment to humanize the math sets us apart from other agencies who love numbers and can speak Excel just as well as we do. Our reports are actionable as well as being understandable. We throw in with Google Analytics, as a Certified Partner, but we are platform agnostic and create results no matter the platform.
  • 33. eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 33 We hope to bring others along for the ride of their lives as we lead the way.