Hybrid Event Process      1                                      2           3            4                               ...
define objectives                                                                                consider social, tech, pol...
define objectives                                                                                consider social, tech, pol...
define objectives                                                                                consider social, tech, pol...
define objectives                                                                                consider social, tech, pol...
post-event marketing                                              define objectives                    content posting     ...
post-event marketing                                              define objectives                    content posting     ...
define objectives                                                                                consider social, tech, pol...
post-event marketing                                              define objectives                    content posting     ...
Hybrid Event Process              define objectives                                                   pre-event testing    ...
Degree of virtuality   low                                                                                                ...
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20120717 hybrid_how to guide process graphic

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Hybrid Event Process Model developped for MPI Foundation Hybrid Event Research & How To Guide by TNOC in collaboration with Interactive Meetings Technology, University of Derby, Meeting Support Institute. See a snippet + look out for the full research report, How To Guide and Case studies by registering you interest here: http://eepurl.com/nE2ZH

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Transcript of "20120717 hybrid_how to guide process graphic"

  1. 1. Hybrid Event Process 1 2 3 4 Post Strategy Pre- Onsite ©2012 | TNOC.ch production production©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  2. 2. define objectives consider social, tech, political factors & trends 1 create budget / business case determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch 3 Onsite©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  3. 3. define objectives consider social, tech, political factors & trends 1 create budget / business case determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch 3 Onsite©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  4. 4. define objectives consider social, tech, political factors & trends 1 create budget / business case determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch pre-event marketing content design 3 digital communications speaker selection & briefing Onsite engagement role division of hybrid team security & data privacy metrics & reporting©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  5. 5. define objectives consider social, tech, political factors & trends 1 create budget / business case determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch pre-event marketing pre-event testing content design load in 3 digital communications onsite logisitics speaker selection & briefingenable user generated content Onsite engagement showtime role division of hybrid team security & data privacy metrics & reporting©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  6. 6. post-event marketing define objectives content posting consider social, tech, political factors prepare & review post event & trends metrics 1 create budget / business case evaluate against objectives determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch pre-event marketing pre-event testing content design load in 3 digital communications onsite logisitics speaker selection & briefingenable user generated content Onsite engagement showtime role division of hybrid team security & data privacy metrics & reporting©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  7. 7. post-event marketing define objectives content posting consider social, tech, political factors prepare & review post event & trends metrics 1 create budget / business case evaluate against objectives determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch pre-event marketing pre-event testing content design load in 3 digital communications onsite logisitics speaker selection & briefingenable user generated content Onsite engagement showtime role division of hybrid team security & data privacy metrics & reporting©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  8. 8. define objectives consider social, tech, political factors & trends 1 create budget / business case determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch 3 Onsite©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  9. 9. post-event marketing define objectives content posting consider social, tech, political factors prepare & review post event & trends metrics 1 create budget / business case evaluate against objectives determine how to measure success Strategy analyse audience outline event execution strategy 2 4 hybrid Post production event Pre- production process ©2012 | TNOC.ch pre-event marketing pre-event testing content design load in 3 digital communications onsite logisitics speaker selection & briefingenable user generated content Onsite engagement showtime role division of hybrid team security & data privacy metrics & reporting©TNOC | 2012 | Ruud Janssen | www.tnoc.ch
  10. 10. Hybrid Event Process define objectives pre-event testing consider social, technological, political factors & trends load in create budget / business case onsite logisitics determine how to measure success enable user generated content analyse audience showtime outline event execution strategy 1 2 3 4 Post Strategy Pre- Onsite ©2012 | TNOC.ch production production pre-event marketing content design digital communications speaker slection & briefing engagement post-event marketing role division of hybrid team content posting security & data privacy prepare & review post event metrics©TNOC | 2012 | Ruud Janssen | www.tnoc.ch metrics & reporting evaluate against objectives
  11. 11. Degree of virtuality low high online libraries online 24/7/365 online components of the live congress online content available on demand online degrees certifications whole programme under one “virtual roof” live at congress 100% conventional congress 100% virtual©TNOC | 2012 | Ruud Janssen | www.tnoc.ch

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