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Ksenia russu
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  • 1. /what/
  • 2. /who/ designers: DJ knife party and alexander smolkin brothers, 28 years old
  • 3. /product/
  • 4. hats €30 t-shirt €65/price/ knits €120 - €140 hoodies €95 - €150
  • 5. /support/ VIVA party the biggest and most popular parties amoung young people in Northern Russia
  • 6. /target/‣16 - 23 years old girls & boys‣who go clubbing every week‣who go on VIVA party‣live with parents‣active web 2.0 users
  • 7. /message/identify yourself/wear must-have/
  • 8. ‣to create image as must have garments inthis young ‘VIVA’ subculture‣to help people identify each other wearingthis brand‣to enter to the top 10 Saint-Petersburg youngdesigners to end of sept 2011‣to create designer’s fan-club /objectives/‣to make this brand adorable
  • 9. /media/ SOCIAL TRADITIONAL NETWORKS‣personal pages of DJ Kto and DJFinn (icons of VIVA party) & ‣corporate website ‣official web-page CHICKEN SHIT ‘VIVA PARTY’ CONSPIRACY ‣official web-pages ‣corporate website ‘VIVA PARTY’ + VIVA PARTY ‘Chicken Shit Conspiracy’ ‣Look At Me website ‣most-known CLUBBING ‣AFISHA magazine BLOGGERS in Saint- Petersburg ‘’ ‘’ ‘
  • 10. /strategy/renewing brand image awareness‣VIVA party dated to the ‣lookbook and videoopenning summer seasonwith DJ steve aoki / ‣BTL video about CSCjabjiks/ resident DJs designers for social networks‣all the DJs and iconicperson will be weared in ‣a r t i c l e i n A f i s h aCSC t-shirts magazine‣article + event via ‘LookAt Me’ website increasing sales
  • 11. ‣VIVA party dated to the openning summer seasonwhat ‣Steve Aoki ‣Trendsetters weared in Chicken Shit Conspiracy ‣Beach club in Saint- Pe t e r s b u r g ‘ C h e r n o ewhere More’ ; capacity 2’500 peoplewhen 2nd Friday of June 10/06/2011result /event/
  • 12. ksenia russu for (CSC)/thank you for your attention/