6. /support/
VIVA party
the biggest and
most popular parties
amoung young people
in Northern Russia
http://www.youtube.com/user/VivaNightsRussia#p/u/4/-NQz4A_sNww
7. /target/
‣16 - 23 years old girls & boys
‣who go clubbing every week
‣who go on VIVA party
‣live with parents
‣active web 2.0 users
9. ‣to create image as must have garments in
this young ‘VIVA’ subculture
‣to help people identify each other wearing
this brand
‣to enter to the top 10 Saint-Petersburg young
designers to end of sept 2011
‣to create designer’s fan-club
/objectives/
‣to make this brand adorable
10. /media/
SOCIAL
TRADITIONAL
NETWORKS
‣personal pages of DJ Kto and DJ
Finn (icons of VIVA party)
www.vkontakte.ru & www.facebook.com
‣corporate website
‣official web-page CHICKEN SHIT
‘VIVA PARTY’ CONSPIRACY
www.vkontakte.ru
www.chickenshitclothes.com
‣official web-pages ‣corporate website
‘VIVA PARTY’ + VIVA PARTY
‘Chicken Shit www.vivaparty.ru
Conspiracy’
www.facebook.com
‣Look At Me website
www.lookatme.ru
‣most-known
CLUBBING ‣AFISHA magazine
BLOGGERS in Saint-
Petersburg
‘vivaparty.blogspot.com’
‘milkisgirls.blogspot.com’
‘vladlenapetrover.blogspot.com
11. /strategy/
renewing brand image
awareness
‣VIVA party dated to the ‣lookbook and video
openning summer season
with DJ steve aoki / ‣BTL video about CSC
jabjiks/ resident DJs designers for social
networks
‣all the DJs and iconic
person will be weared in ‣a r t i c l e i n A f i s h a
CSC t-shirts magazine
‣article + event via ‘Look
At Me’ website
increasing sales
http://vimeo.com/22477065
12. ‣VIVA party dated to the
openning summer season
what ‣Steve Aoki
‣Trendsetters weared in
Chicken Shit Conspiracy
‣Beach club in Saint-
Pe t e r s b u r g ‘ C h e r n o e
where More’ ; capacity
2’500 people
when 2nd Friday of June
10/06/2011
result
/event/ http://www.youtube.com/user/VivaNightsRussia#p/u/24/urgssNU25Ks
