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  • 1. Hacking Product Management with Crowdsourcing & Outsourcing @russjhammond
  • 2. What? Anything you possibly can that is not one of your core strengths.
  • 3. What? Examples...this week alone: ● ● ● ● ● ● ● ● find registration costs for 20 conferences transcribe 6 podcasts find 50 random firms to survey interview those 50 random firms consolidate data for weekly status report create custom images for sales demo build demo app to test our SDK fill out expense reimbursement forms
  • 4. Who? ● ● ● ● ● ● virtual assistants freelancers Mturkers Gigwalkers Fiverrs Craigslisters
  • 5. When? ● ● ● ● Same day Overnight Next week Next month
  • 6. Where? Tennessee to Timbuktu
  • 7. Why? Comparative advantage: Ability to produce outputs at a lower opportunity cost than another.
  • 8. How?
  • 9. Tips & tricks Virtual assistant ● Hire a VA with a firm ○ can often find others within firm to do random tasks ○ backup for when they go on vacation ● Don’t tell others your secret
  • 10. Tips & tricks Odesk ● Hire 3 to do the first step, keep 1 to finish ● Fixed bid contracts over hourly ● Don’t be afraid to spend money ○ only hiring for a few hours not a full time job
  • 11. BONUS!!! Send the bill to sales.
  • 12. Tips & tricks Gigwalk ● Ask for candid feedback at the end of each task ● Monitor chatter on Easy Shift ● Small test run before larger rollout
  • 13. demo
  • 14. Tips & tricks Crowdflower ● keep task under 10 seconds ● run each task 3 times for quality checks ● watch their tutorials when getting started
  • 15. demo
  • 16. But how much does it cost? VA - $500/month Odesk - $25-$50/hr Gigwalk - $10/ gig Crowdflower - $.03-.05/per task
  • 17. What services do you use?
  • 18. Questions @russjhammond