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White Paper Presentation on Shift from Bricks to Clicks Presented by: Leena G. Bodhwani PGDM – 08 – Marketing

Objective of the Study ,[object Object],[object Object],[object Object]

Online Shopping Presence ,[object Object],[object Object],[object Object]

• Internet and increased PC penetration (aided by falling prices of computers) • India's middle-class is mushrooming, with growing purchasing power and limited personal time. • Increasing usage of credit and debit cards coupled with a growing young population who spend significant time online. Key Drivers For E-tailing in India

[object Object],[object Object],[object Object],Purchase Highlights

Reasons for Multi Channel Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object]

H0 = Online Retailing is more convenient than modern and traditional retail. Hypothesis

Convenience of Online Shopping ,[object Object],[object Object],[object Object],[object Object]

Scope And Limitations Of The Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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