A summary of the events that happened during the Skin Donation Awareness week, including especially, the musical night, which was our humble way to say thanks to our many contributors and well wishers.

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Musical Nite – August 4, 2013
Rotary Club of Deonar
Project Report on the Skin Donation Awareness Week
August 1 – August 7, 2013
www.rotarydeonar.com

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Set in the exact middle of the Skin Donation Awareness week, an evening to raise
awareness about the benefits of skin donation and to say a ‘Thank you’ to the past,
present and future well-wishers, sponsors and donors of the Rotary Club of
Deonar.
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Contents
Executive Summary......................................... 1
Contents .......................................................... 2
Abstract ........................................................... 3
Prelude to Skin donation Awareness Week … 4
Skin Donation Awareness Week …………….. 5
Highlights of the week ………………………… 6
August 7, 2013 ………………………………… 7
Volunteers / TeamsError! Bookmark not defined.
Volunteers / Teams ……………………………. 9
Volunteers / Teams contd' …………………… 10
Crazy Musings from Team PR ………………. 11
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August 1 to August 7 was dedicated to Organ
Donation Awareness, with a special emphasis on
Skin Donation.
Rotary Club of Deonar and National Burns Centre
in the past have worked closely in the field of
‘Operation Restore’ which is corrective,
rehabilitative surgery for burns victims. This has progressed to wide spread
awareness about Skin Donation.
Awareness was created in schools through Essay Competition in 3 languages on
the topic” MAKING AN EFFECTIVE SKIN DONATION AWARENESS
PROGRAMME”. More than 200 entries were received and judged.
A seminar on SKIN AND ORGAN DONATION was organized by Rotary
International Dist-3140 and National Burns Centre at Indian Merchant Chambers
(IMC) on 1st
August 2013. It was a platform to bring together all the organizations
(like clinicians, IMAs, Hospitals, ZTCC, NGOs, Rotary, Schools, Colleges etc)
working towards the cause of Skin, Eye and Organ Donations
On August 4th
, a Musical Night was organized by Rotary Club of Deonar at the Tata
Institute of Social Sciences Convention Centre to create awareness on Skin
Donation among general public.
At the end of Week on 7th
August 2013 A PRIZE DISTRIBUTION AND
FELICITATION PROGRAM was organized at Sophia College Convention Hall to
felicitate the prize winners of the Essay and Poster competition and Relatives of
Skin Donors.
On the same day an awareness initiative was organized at the Ecole Mondiale
World School to educate the next generation about Organ Donation
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Title
Date
Prelude
to
the
Skin
Donation
Awareness
Week
• Distribution of 8000 chemist bags with Skin Donation message inscribed on it to
pharmacies in Mumbai, Navi Mumbai and Thane for dispensing medicines.
Distribution of various Skin Donation awareness materials in the form of
posters, handouts, and Coffee Mugs with messages on it to General
Practioners.
• Distribution of hand outs and display of Skin Donation standees at various
Malls.
• Presence of standees at various hospitals across the city to increase
awareness about Skin Donation.
• Awareness amongst schools and colleges by talks on Skin Donation. Dr.
Keswani gave a talk on Skin Donation at Vivekananda College of Engineering,
K.J. Somaiya College and Jhunjhunwala College. He also gave a lecture on
Skin Donation in AMA meeting and at the Indian Medical Association ( IMA) and
WARD Association.
• Standees were displayed in all 24 colleges of Vivekananda Institute of
Technology and various other schools and colleges of Airoli, Central Mumbai
and South Mumbai.
• Dr. Keswani gave a lecture on Skin Donation in 4 Art schools - L S Raheja
School of Art, Sophia Polytechnic, Rachana Sansad College of Applied Art and
Craft and Sir J J Institute of Applied Art. The lecture was followed by a Poster
competition on the topic Skin Donation. 262 entries were received which were
judged by 4 Artists of Repute.
• More than 200 entries were received and judged for the winners of the Essay
Competition on the topic” MAKING AN EFFECTIVE SKIN DONATION
AWARENESS PROGRAMME”

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• We started with a big bang with Dr.
Keswani being interviewed on Skin
Donation by the radio channel BIG 92.7
FM.
• A seminar on SKIN AND ORGAN
DONATION was organized by Rotary
International Dist-3140 and National Burns Centre at Indian Merchant
Chambers (IMC) on 1st
August 2013.
• The seminar was hosted by Rotary Club of Bombay North and was co hosted
by Rotary Club of Deonar and many other Rotary clubs from south Bombay.
• DG Lata Subraidu was the chief guest at the seminar.
• It was a platform to bring together all the organizations (like clinicians, IMAs,
Hospitals, ZTCC, NGOs, Rotary, Schools, Collges etc) working towards the
cause of Skin, Eye and Organ Donations. The effort was to work together
towards a common Helpline for all Organ donations.
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• An image building exercise for the brand ‘Rotary’ clubbed with the noble cause
of Skin Donation Awareness. The evening was a joint effort by the NBC and the
RCD.
• A Musical evening celebrating the 84th
birth anniversary of Kishore Kumar with
performances by the singing troupe of Doctors ‘Tuning Folks’ and our Guest of
Honour Shri. Babul Supriyo. The event was also graced by our District
Governor – Lata Subraidu.

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• The Musical Nite was organized with a dual purpose of saying a ‘Thank you’ to
past, present and future well wishers of the RCD and creating awareness about
the necessity and importance of skin donation.
• Wide spread awareness campaign launched via merchandising and display of
24 shortlisted entries of the poster
competition.
• The constant persistent efforts of all the
rodeos ensured a FULL HOUSE …. We were
sitting on the stairs.(Internal gossip – we had
to apologies to late comers as there were no
seats for them)
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• Silent National Anthem by students of the Rochiram
Thadani School for Hearing Impaired.
• Impact of seeing a skin donation beneficiary LIVE
• Visit by the RJ of Big 92.7 FM
• Unexpected treat of listening to Babul Supriyo belt
out memorable songs
• Casting of votes for Most Popular Category – Poster
Competition.
• Short but impactful talk by Dr. Sunil
Keswani on the need for Organ Donation
(Highlighting skin donation)
• Times of India published an article on
Skin Donation written by Dr. Sunil
Keswani on 5th August 2013
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• A prize distribution and felicitation program was organized at Sophia College
Convention Hall to felicitate the prize winners of Essay and Poster competition
and Skin Donors Relatives.
• The chief guest was – DGE Ajay Gupta
and Mr. Vivek Oberoi ( Cine star ) was
the Guest of Honour.
• Jaideep Mehrotra, Arzaan Khambatta,
Sunil Padwal and Brinda Chudasama
were the eminent artists who judged the
Poster competition. They critiqued the
students on their efforts viz the topic.
• Guest of Honour – Vivek Oberoi spoke from the
heart about the need to get involved in such
social causes. He also emphasized the ability of
the younger generation to bring about this much
needed change.!
• Our MC’s Ojas and Bijal enthralled the
attendees with their quick repartees and
appropriate ‘Sher – o – Shayari’
• Our Ms. Bijal was the first Rotarian to give an
autograph to a celebrity.

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Thank you Mr. Ramesh Mehta for the strong cash boxes
Thank you Mr. Sanjay Mehta for the diligent emails to the other Rotary clubs &
more
Thank you Shobha for patiently following up with the Fourth Estate
Thank you the resident PR team of Lalita, Bhoomika and Rema – we couldn’t have
started without you
Thank you Capt. Shekar for a tight budget
Thank you Prakash for an overnight production ( Bulletin )
Thank you Shanmukha for the solo performance at the AV junction and for bagging
the best seat in the house – high above all of us
Thank you Hema, Shobha, Nandu & Naagesh for not letting a whiff out of what was
transpiring in the Auditorium
Thank you Bijal & Rajith for holding
the show together ( fevicol )

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Last but not the least – THANK YOU MR. PRESIDENT for being yourself and
allowing us to be ourselves.
( Oops we forgot ) Thank you Team PR
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