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Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
Pepsi vs coke
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Pepsi vs coke

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Transcript

  • 1. V S
  • 2. The History of Coca-cola
    • 1886 It was produced by
    • Dr.John.S.Penbarton .
    • 1887 It was launched in America
    • by E.G.Candler
    • 1961 It land in Japan
  • 3. The history of PEPSI
    • The originator of PEPSI is
    • Caleb D. Bradham   in 1898
    • Land in Japan in 1947
    • PEPSI challenge in 1975
    • Coca-cola vs. PEPSI
    Caleb D. Bradham
  • 4.
    • Why Pepsi lead Coca-Cola
    OBJECTIVES
  • 5. 32% 68%
  • 6. 68.5% 25% 7.5% Most of the consumers tasted both Pepsi and Coke
  • 7. 32.5% 67.5% Pepsi is preferred drink by most of the people
  • 8. 45% 55%
    • Pepsi is the preferred one coz of its taste and availability in the market
  • 9. 17.5% 45% 25% 12.5%
  • 10. 55% 20% 15% 10%
  • 11. 62.5% 22.5% 15%
  • 12. 52.5% 20% 15% 12.5%
  • 13. 52.5% 47.5%
  • 14. 75% 25%
  • 15. Conclusion
    • Pepsi seem stronger in all the contributed parts than Coke.
    • Pepsi has more brands than Coke and covers higher media than Coke.
    • Pepsi cola advertise almost all brands while Coca cola mainly advertise only one brand i.e. Coca cola.
    • Pepsi market share is evidenced 70% which is the strongest point of Pepsi.

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