V S
The History of Coca-cola <ul><li>1886 It was produced by </li></ul><ul><li>Dr.John.S.Penbarton . </li></ul><ul><li>1887 It...
The history of PEPSI <ul><li>The originator of PEPSI is </li></ul><ul><li>Caleb D. Bradham   in 1898 </li></ul><ul><li>Lan...
<ul><li>Why  Pepsi  lead  Coca-Cola   </li></ul>OBJECTIVES
32% 68%
68.5% 25% 7.5% Most of the consumers tasted both Pepsi and Coke
32.5% 67.5% Pepsi is preferred drink by most of the people
45% 55% <ul><li>Pepsi is the preferred one coz of its taste and availability in the market </li></ul>
17.5% 45% 25% 12.5%
55% 20% 15% 10%
62.5% 22.5% 15%
52.5% 20% 15% 12.5%
52.5% 47.5%
75% 25%
Conclusion <ul><li>Pepsi seem stronger in all the contributed parts than Coke.  </li></ul><ul><li>Pepsi has more brands th...
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Pepsi vs coke

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Pepsi vs coke

  1. 1. V S
  2. 2. The History of Coca-cola <ul><li>1886 It was produced by </li></ul><ul><li>Dr.John.S.Penbarton . </li></ul><ul><li>1887 It was launched in America </li></ul><ul><li>by E.G.Candler </li></ul><ul><li>1961 It land in Japan </li></ul>
  3. 3. The history of PEPSI <ul><li>The originator of PEPSI is </li></ul><ul><li>Caleb D. Bradham   in 1898 </li></ul><ul><li>Land in Japan in 1947 </li></ul><ul><li>PEPSI challenge in 1975 </li></ul><ul><li>Coca-cola vs. PEPSI </li></ul>Caleb D. Bradham
  4. 4. <ul><li>Why Pepsi lead Coca-Cola </li></ul>OBJECTIVES
  5. 5. 32% 68%
  6. 6. 68.5% 25% 7.5% Most of the consumers tasted both Pepsi and Coke
  7. 7. 32.5% 67.5% Pepsi is preferred drink by most of the people
  8. 8. 45% 55% <ul><li>Pepsi is the preferred one coz of its taste and availability in the market </li></ul>
  9. 9. 17.5% 45% 25% 12.5%
  10. 10. 55% 20% 15% 10%
  11. 11. 62.5% 22.5% 15%
  12. 12. 52.5% 20% 15% 12.5%
  13. 13. 52.5% 47.5%
  14. 14. 75% 25%
  15. 15. Conclusion <ul><li>Pepsi seem stronger in all the contributed parts than Coke. </li></ul><ul><li>Pepsi has more brands than Coke and covers higher media than Coke. </li></ul><ul><li>Pepsi cola advertise almost all brands while Coca cola mainly advertise only one brand i.e. Coca cola. </li></ul><ul><li>Pepsi market share is evidenced 70% which is the strongest point of Pepsi. </li></ul>
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