Pepsi vs coke
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Pepsi vs coke

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Pepsi vs coke Presentation Transcript

  • 1. V S
  • 2. The History of Coca-cola
    • 1886 It was produced by
    • Dr.John.S.Penbarton .
    • 1887 It was launched in America
    • by E.G.Candler
    • 1961 It land in Japan
  • 3. The history of PEPSI
    • The originator of PEPSI is
    • Caleb D. Bradham   in 1898
    • Land in Japan in 1947
    • PEPSI challenge in 1975
    • Coca-cola vs. PEPSI
    Caleb D. Bradham
  • 4.
    • Why Pepsi lead Coca-Cola
    OBJECTIVES
  • 5. 32% 68%
  • 6. 68.5% 25% 7.5% Most of the consumers tasted both Pepsi and Coke
  • 7. 32.5% 67.5% Pepsi is preferred drink by most of the people
  • 8. 45% 55%
    • Pepsi is the preferred one coz of its taste and availability in the market
  • 9. 17.5% 45% 25% 12.5%
  • 10. 55% 20% 15% 10%
  • 11. 62.5% 22.5% 15%
  • 12. 52.5% 20% 15% 12.5%
  • 13. 52.5% 47.5%
  • 14. 75% 25%
  • 15. Conclusion
    • Pepsi seem stronger in all the contributed parts than Coke.
    • Pepsi has more brands than Coke and covers higher media than Coke.
    • Pepsi cola advertise almost all brands while Coca cola mainly advertise only one brand i.e. Coca cola.
    • Pepsi market share is evidenced 70% which is the strongest point of Pepsi.