Driving traffic to the website and getting the traffic to convert to customers are the two key elements of marketing.  

1. Make Your CTA Work In Favour
Of Your Ecommerce Website

2.  Driving traffic to the website and getting the traffic to convert to
customers are the two key elements of marketing.
 Most of the designers fail to realize their function. CTA’s are too
valuable to be placed carelessly on a web page while disregarding their
real purpose.
 The call-to-action button is one of the most important elements of a
web page.

3. Design And Copy Of The CTA Matters As Much As
Its Functions:
Role Of Copy In Call-to-action Buttons:
 The copy is what makes the user decide whether they should click on it or
not. Its main purpose is to help visitors make their mind up as to why they
should be clicking on the button. IT also provides with an idea of what will
happen next.
 However the copy should also go to the overall web page. Using the
generic terms for call-to-action buttons does not impact conversion as
much as it should.

4. Here are a few tips for a Copy that clicks:
A Clear Message:
 Ensure that the button indicates exactly
what the user is expecting when they
click on it. There are times when
designers use a copy that mean
something else and take the users
somewhere else. For instance, don’t say
‘submit’ when you mean ‘start my free
trial today’.

5. A Sense Of Urgency:
 Remind the customers about the
opportunity disappearing if not acted
towards it impulsively.
Ease Their Worries:
 Include an extra copy like it's easy, or its
free and quick to address potential
concerns, let them know how clicking
the button won’t be a pain.

6. Using Proper Color And Size:
 It is important to balance its size; too big
buttons can distract the users in a
negative way while too small buttons can
get lost among all the other elements.
Determine a proper size considering the
size of the webpage and its elements.
 The color of the button is as much vital as its size. Use a color that goes
with the overall design as well as should be able to catch the user’s eyes.
Make sure it is bright enough to stand out.

7. It’s Placement:
 The best place for the call-to-action button is just above the fold.
Remember to not place a button where the users will have to scroll to click
it. Place it in a way, where the users can easily access and view it.
 To avoid the user’s ignorance, it is advisable to place one button at the
top and one at the bottom. This way it won’t go unnoticed.
Above mentioned are the few tips to consider when designing a call-to-action
button.

8. Interested To Know More About?
Outsourcing E-commerce Développement India
Magento Certified Solution Specialist
E-commerce Développement