1. Ancillary 2 Research
Innocent smoothies advertisement
http://www.youtube.com/watch?v=uwbcoxp5K8g
Analysis:
Codes and conventions used
Language/ degree of formality/tone
Music and sound effects
Examples in Advert
A short 16 second advertisement.
Includes slogan of the product ‘making health
easy’.
voiceovers are upbeat and lively.
Humorous conversation between two people.
Informal language used, the advert is a
conversation between two people and the voice
for the mum is a humorous voice.
Music in the background is upbeat.
http://www.youtube.com/watch?v=zRE_5oCwpsM
Subway
Analysis:
Codes and conventions used
Language/ degree of formality/tone
Music and sound effects
Examples in Advert
Advertising a new product and tells you where to get
it and that the offers available for a short period.
Includes slogan ‘Subway eat fresh’
Humorous conversation between two people.
Straight forward language used.
Informal and humorous tone.
Instrumental upbeat music in the background.
Sound effects of the giants footsteps.
Tesco
http://www.youtube.com/watch?v=RLvBRCyNHJs
Analysis:
Codes and conventions used
Language/ degree of formality/tone
Examples in Advert
Short advertisement as its only 25 seconds long.
The voiceover is upbeat and lively and attracts
attention, also uses an English accent and speaks
clearly.
Contains information on price drops and a list of
which products are on offer.
Voiceover says the Tesco slogan ‘every little
helps’
Straight forward language used with an informal

2. Music and sound effects
tone, the advert uses two different voiceovers one
male and one female. The male has a more
common accent and seems more informal
whereas the woman who gives the most important
information at the end has a more formal tone.
There is no music used in this advertisement.