Presentation given to University of Texas journalism students by guest lecturer Robert Quigley, social media editor at the Austin American-Statesman.

1. A thousand Zapruders
Re-imagining the Kennedy
assassination with today’s
reporting tools
Lesson plan by Robert Quigley,
Guest lecturer
University of Texas
March 31, 2011

2. Walter Cronkite, Nov. 22, 1963

3. Walter Cronkite, Nov. 22, 1963

4. Preparing for
a big visit

5. Preparing for
a big visit
What opportunities for interactive
graphics?

6. Preparing for
a big visit
What opportunities for interactive
graphics?

7. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?

8. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?

9. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?
What equipment do they need?

10. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?
What equipment do they need?

11. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?
What equipment do they need?
What do you tell them for filing to the
web?

12. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?
What equipment do they need?
What do you tell them for filing to the
web?

13. Preparing for
a big visit
What opportunities for interactive
graphics?
Where should you position your
reporters and photographers?
What equipment do they need?
What do you tell them for filing to the
web?
What about the reporter in the
presidential motorcade?

14. My planning ideas

15. My planning ideas
• Interactive route of the motorcade

16. My planning ideas
• Interactive route of the motorcade
• Map of Dallas and Texas election results

17. My planning ideas
• Interactive route of the motorcade
• Map of Dallas and Texas election results
• Storify of what newsmakers and crowd has
said about Kennedy’s visit

18. My planning ideas
• Interactive route of the motorcade
• Map of Dallas and Texas election results
• Storify of what newsmakers and crowd has
said about Kennedy’s visit
• Live chats before & during motorcade on
CoveritLive

19. My planning ideas
• Interactive route of the motorcade
• Map of Dallas and Texas election results
• Storify of what newsmakers and crowd has
said about Kennedy’s visit
• Live chats before & during motorcade on
CoveritLive
• Smartphones for all reporters/photogs

20. My planning ideas
• Interactive route of the motorcade
• Map of Dallas and Texas election results
• Storify of what newsmakers and crowd has
said about Kennedy’s visit
• Live chats before & during motorcade on
CoveritLive
• Smartphones for all reporters/photogs
• Audio/video reports from reporters

21. My planning ideas
• Interactive route of the motorcade
• Map of Dallas and Texas election results
• Storify of what newsmakers and crowd has
said about Kennedy’s visit
• Live chats before & during motorcade on
CoveritLive
• Smartphones for all reporters/photogs
• Audio/video reports from reporters
• Tweetstream + #JFK hashtag

22. The president arrives
Take notes!
You are going to write something about this.

23. The president arrives
Take notes!
You are going to write something about this.

24. Class assignment
Tweet @FakeDMN- 140 characters. Use hashtag #JFK
Twitter.com - Login: FakeDMN
Pass: utexas11
Put initial at end of the tweet.
E-mail blast - Headline and one sentence
Blog post - no more than 2 paragraphs w/headline
Add your initials to your posts!
Email your copy to frelan544@tumblr.com
Posts will appear at fakedmn.tumblr.com

26. • 12:30 tweet: @bystander1: “OMG, JFK and Connally shot!!
OMG” #JFK

27. • 12:30 tweet: @bystander1: “OMG, JFK and Connally shot!!
OMG” #JFK
• 12:30 tweet: @bystander2: “I just heard gun shots from book
depository as #JFK passed. Motorcade sped off.

28. • 12:30 tweet: @bystander1: “OMG, JFK and Connally shot!!
OMG” #JFK
• 12:30 tweet: @bystander2: “I just heard gun shots from book
depository as #JFK passed. Motorcade sped off.
• 12:30 tweet: @bystander3: “I just saw the president and the
governor get shot at Dealey Plaza. Crazy!”

29. • 12:30 tweet: @bystander1: “OMG, JFK and Connally shot!!
OMG” #JFK
• 12:30 tweet: @bystander2: “I just heard gun shots from book
depository as #JFK passed. Motorcade sped off.
• 12:30 tweet: @bystander3: “I just saw the president and the
governor get shot at Dealey Plaza. Crazy!”
• 12:31 tweet: @bystander4: “I think they just killed Kennedy.”

30. • 12:30 tweet: @bystander1: “OMG, JFK and Connally shot!!
OMG” #JFK
• 12:30 tweet: @bystander2: “I just heard gun shots from book
depository as #JFK passed. Motorcade sped off.
• 12:30 tweet: @bystander3: “I just saw the president and the
governor get shot at Dealey Plaza. Crazy!”
• 12:31 tweet: @bystander4: “I think they just killed Kennedy.”
• 12:32 tweet: @APJournalist: “Shots fired on motorcade in Dallas
as limo made sharp turn. More to come. #JFK”

31. • 12:30 tweet: @bystander1: “OMG, JFK and Connally shot!!
OMG” #JFK
• 12:30 tweet: @bystander2: “I just heard gun shots from book
depository as #JFK passed. Motorcade sped off.
• 12:30 tweet: @bystander3: “I just saw the president and the
governor get shot at Dealey Plaza. Crazy!”
• 12:31 tweet: @bystander4: “I think they just killed Kennedy.”
• 12:32 tweet: @APJournalist: “Shots fired on motorcade in Dallas
as limo made sharp turn. More to come. #JFK”
• 12:33 phone call: Reporter: “Shots were fired on the motorcade.
Unclear on condition of president or if he was hit. Thought I saw
blood on his face.”

33. Which photo is the lead?
Attribution?

34. Newsroom reaction

35. Newsroom reaction
• All hands on deck.

36. Newsroom reaction
• All hands on deck.
• Keep reporter in car on the phone!

37. Newsroom reaction
• All hands on deck.
• Keep reporter in car on the phone!
• Tweet/post on Facebook asking for help

38. Newsroom reaction
• All hands on deck.
• Keep reporter in car on the phone!
• Tweet/post on Facebook asking for help
• Watch Twitter stream.

39. Newsroom reaction
• All hands on deck.
• Keep reporter in car on the phone!
• Tweet/post on Facebook asking for help
• Watch Twitter stream.
• Class project: Get out what you know in an
e-mail blast and tweet.

40. A staff video

41. A staff video

42. A staff video
• What do you do with it? Put it on YouTube?
• What conclusions do you draw, if any?
• Do you add audio or edit in any way?

43. Confirmation of death

44. Confirmation of death
• Reporter calls you, says
Secret Service agent,
standing outside, said,
“The president is dead.”

45. Confirmation of death
• Reporter calls you, says
Secret Service agent,
standing outside, said,
“The president is dead.”
• What do you do?

46. Confirmation of death
• Reporter calls you, says
Secret Service agent,
standing outside, said,
“The president is dead.”
• What do you do?
• What about once WFAA
reporter tweets it?

47. Confirmation of death
• Reporter calls you, says
Secret Service agent,
standing outside, said,
“The president is dead.”
• What do you do?
• What about once WFAA
reporter tweets it?
• What can you say?

48. Confirmation of death
• Reporter calls you, says
Secret Service agent,
standing outside, said,
“The president is dead.”
• What do you do?
• What about once WFAA
reporter tweets it?
• What can you say?
• Doctor tells CBS
reporter at 1:15

49. Confirmation of death
• Reporter calls you, says
Secret Service agent,
standing outside, said,
“The president is dead.”
• What do you do?
• What about once WFAA
reporter tweets it?
• What can you say?
• Doctor tells CBS
reporter at 1:15
• Official word at 1:38.

50. Lee Harvey Oswald, 24, arrested
at Dallas’ Texas Theater.
Accused of killing Dallas police officer 40 minutes
after the assassination. Above happened at about 2 p.m.

51. Lee Harvey Oswald, 24, arrested
at Dallas’ Texas Theater.
Accused of killing Dallas police officer 40 minutes
after the assassination. Above happened at about 2 p.m.

52. A new president
2 hours, 8 minutes after the assassination. Sworn in on
Air Force One by federal Judge Sarah T. Hughes, the
first woman to swear in a president.

53. Known facts
• JFK shot at 12:30, and officially pronounced dead at Dallas’
Parkland Hospital at 1 p.m. Central
• Shot in the head. Three shots heard at Dealey Plaza, on Elm St.
• Lyndon Johnson sworn in as 36th president, 99 minutes after
Kennedy’s death
• JFK was 46
• Was heading to Trade Mart in Dallas, then to Austin
• Lee Harvey Oswald, 24, arrested on suspicion of assassination,
death of a Dallas police officer
• Shots heard behind fence & from Book Depository
• Texas Gov. John Connally wounded in attack - critical condition.

54. What NYT did

55. What NYT did
Dallas, Nov. 22--President John Fitzgerald Kennedy was
shot and killed by an assassin today.
He died of a wound in the brain caused by a rifle bullet
that was fired at him as he was riding through
downtown Dallas in a motorcade.
Vice President Lyndon Baines Johnson, who was riding
in the third car behind Mr. Kennedy's, was sworn in as
the 36th President of the United States 99 minutes
after Mr. Kennedy's death.
Mr. Johnson is 55 years old; Mr. Kennedy was 46.

56. Thanks for having me
Contact me at @robquig with questions