Digital Design Survey: Week 2 lecture

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Digital Design Survey: Week 2 lecture

  1. 1. Personal Branding forDesignersMMDP 101Digital Design Survey
  2. 2. Goals for Today• Understanding what a designer point ofview is• Why it’s important to have a personalbrand• Identify some things that we can do todevelop our own personal brand
  3. 3. What does it mean tohave a point of view asa designer?
  4. 4. What is the point of view of thesedesigners?• Color?• Graphic Style?• Types of user experiences?• Other sensibilities?
  5. 5. Jenova Chen
  6. 6. Salomon Ligthelm
  7. 7. Mark Weaver
  8. 8. Aaron Ruell
  9. 9. Who are your favorite designersand what defines their style?
  10. 10. Example: Nick Onken, LifestylePhotographer
  11. 11. Brainstorm:What is a personal brand?
  12. 12. “a personal brand is the story thatother people tell aboutyou…personal brand design is theprocess you use to take control ofthe story people tell about you”Source
  13. 13. Visit reputation.comBrands and people pay big moneyto control their online image
  14. 14. Why personal branding?• We are in a global marketplace• The shift away from full-time work• The ability to focus your design work
  15. 15. 3 Elements of a Strong PersonalBrand1. Be Unique – Don’t try to copy whatsomeone else is doing2. Be Useful – Understand how your point ofview can help your clients3. Be You – Don’t lose your personalitywhen you are trying to build your brandSource
  16. 16. Guest Speaker: Garrett Gibbons• We are going to speak withhim via Google Hangout• Visit garettgibbons.comand aderyn.com• How would you defineGarrett’s personal brand?• Think of some questionsabout his brand that youcan ask him.
  17. 17. Starting Your Personal Brand• Think about SEO• Have a strong onlinepresence:– Personal Website– Personal Blog– Social Media– LinkedIn• What is the point of allthese?
  18. 18. What to be aware of• The Facebook Job Interview• Social Network Privacy• Googling your name• Your email address
  19. 19. My own personal brand• Professional Website• Personal Website• Linkedin• Twitter
  20. 20. How can social media help usprofessionally?
  21. 21. Work for this Week• Build your own Personal Website• Brand Evaluation in the Class DiscussionForum• No History of Design – Part II• Intro to Mac – Lynda.com

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