2. Goals for Today
• Understanding what a designer point of
view is
• Why it’s important to have a personal
brand
• Identify some things that we can do to
develop our own personal brand
3. What does it mean to
have a point of view as
a designer?
4. What is the point of view of these
designers?
• Color?
• Graphic Style?
• Types of user experiences?
• Other sensibilities?
12. “a personal brand is the story that
other people tell about
you…personal brand design is the
process you use to take control of
the story people tell about you”
Source
14. Why personal branding?
• We are in a global marketplace
• The shift away from full-time work
• The ability to focus your design work
15. 3 Elements of a Strong Personal
Brand
1. Be Unique – Don’t try to copy what
someone else is doing
2. Be Useful – Understand how your point of
view can help your clients
3. Be You – Don’t lose your personality
when you are trying to build your brand
Source
16. Guest Speaker: Garrett Gibbons
• We are going to speak with
him via Google Hangout
• Visit garettgibbons.com
and aderyn.com
• How would you define
Garrett’s personal brand?
• Think of some questions
about his brand that you
can ask him.
17. Starting Your Personal Brand
• Think about SEO
• Have a strong online
presence:
– Personal Website
– Personal Blog
– Social Media
– LinkedIn
• What is the point of all
these?
18. What to be aware of
• The Facebook Job Interview
• Social Network Privacy
• Googling your name
• Your email address
19. My own personal brand
• Professional Website
• Personal Website
• Linkedin
• Twitter
21. Work for this Week
• Build your own Personal Website
• Brand Evaluation in the Class Discussion
Forum
• No History of Design – Part II
• Intro to Mac – Lynda.com
