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Digital Design Survey: Week 2 lecture

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    Digital Design Survey: Week 2 lecture Digital Design Survey: Week 2 lecture Presentation Transcript

    • Personal Branding forDesignersMMDP 101Digital Design Survey
    • Goals for Today• Understanding what a designer point ofview is• Why it’s important to have a personalbrand• Identify some things that we can do todevelop our own personal brand
    • What does it mean tohave a point of view asa designer?
    • What is the point of view of thesedesigners?• Color?• Graphic Style?• Types of user experiences?• Other sensibilities?
    • Jenova Chen
    • Salomon Ligthelm
    • Mark Weaver
    • Aaron Ruell
    • Who are your favorite designersand what defines their style?
    • Example: Nick Onken, LifestylePhotographer
    • Brainstorm:What is a personal brand?
    • “a personal brand is the story thatother people tell aboutyou…personal brand design is theprocess you use to take control ofthe story people tell about you”Source
    • Visit reputation.comBrands and people pay big moneyto control their online image
    • Why personal branding?• We are in a global marketplace• The shift away from full-time work• The ability to focus your design work
    • 3 Elements of a Strong PersonalBrand1. Be Unique – Don’t try to copy whatsomeone else is doing2. Be Useful – Understand how your point ofview can help your clients3. Be You – Don’t lose your personalitywhen you are trying to build your brandSource
    • Guest Speaker: Garrett Gibbons• We are going to speak withhim via Google Hangout• Visit garettgibbons.comand aderyn.com• How would you defineGarrett’s personal brand?• Think of some questionsabout his brand that youcan ask him.
    • Starting Your Personal Brand• Think about SEO• Have a strong onlinepresence:– Personal Website– Personal Blog– Social Media– LinkedIn• What is the point of allthese?
    • What to be aware of• The Facebook Job Interview• Social Network Privacy• Googling your name• Your email address
    • My own personal brand• Professional Website• Personal Website• Linkedin• Twitter
    • How can social media help usprofessionally?
    • Work for this Week• Build your own Personal Website• Brand Evaluation in the Class DiscussionForum• No History of Design – Part II• Intro to Mac – Lynda.com