“a personal brand is the story thatother people tell aboutyou…personal brand design is theprocess you use to take control ofthe story people tell about you”Source
Visit reputation.comBrands and people pay big moneyto control their online image
Why personal branding?• We are in a global marketplace• The shift away from full-time work• The ability to focus your design work
3 Elements of a Strong PersonalBrand1. Be Unique – Don’t try to copy whatsomeone else is doing2. Be Useful – Understand how your point ofview can help your clients3. Be You – Don’t lose your personalitywhen you are trying to build your brandSource
Guest Speaker: Garrett Gibbons• We are going to speak withhim via Google Hangout• Visit garettgibbons.comand aderyn.com• How would you defineGarrett’s personal brand?• Think of some questionsabout his brand that youcan ask him.
Starting Your Personal Brand• Think about SEO• Have a strong onlinepresence:– Personal Website– Personal Blog– Social Media– LinkedIn• What is the point of allthese?
What to be aware of• The Facebook Job Interview• Social Network Privacy• Googling your name• Your email address
My own personal brand• Professional Website• Personal Website• Linkedin• Twitter