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Personal Branding
                          By Rob Kelly




Nov. 20, 2012     #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
#1 Owning The Brain




Nov. 20, 2012       #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
No One Owned
      “Beautiful Computers” in my Brain




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
The Ladder in my Brain for “News”




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
#2 Specificity




Nov. 20, 2012     #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
(7 Billion people / 12,000 words
             = 583,000 people per word




Nov. 20, 2012      #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
“Alienate The Non-Prospect”




Nov. 20, 2012    #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Think like…




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
10,000 People Want “Purpose”




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
#3 Beacons




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell”
                 -- Ad Guru David Oglivy




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Be Yourself




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Find Yourself




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Share Yourself




Nov. 20, 2012    #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
It worked…and I told 300,000 people




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Exercises for
                Brain, Specificity & Beacons




Nov. 20, 2012          #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Circle of Competence




Nov. 20, 2012       #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Explore Your Purpose & Passion




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Pick a Ladder on Which
                 You Are the Top Rung




Nov. 20, 2012       #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Green Computers?




Nov. 20, 2012     #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell!”




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Blog + Brian Kerr = AMA Speech




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
A book as a 200-page business card




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Thank You!




Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe

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Rob kelly Personal Branding speech to American Marketing Association ING Cafe

  • 1. Personal Branding By Rob Kelly Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 2. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 3. #1 Owning The Brain Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 4. No One Owned “Beautiful Computers” in my Brain Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 5. The Ladder in my Brain for “News” Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 6. #2 Specificity Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 7. (7 Billion people / 12,000 words = 583,000 people per word Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 8. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 9. “Alienate The Non-Prospect” Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 10. Think like… Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 11. 10,000 People Want “Purpose” Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 12. #3 Beacons Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 13. “The more you tell, the more you sell” -- Ad Guru David Oglivy Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 14. Be Yourself Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 15. Find Yourself Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 16. Share Yourself Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 17. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 18. It worked…and I told 300,000 people Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 19. Exercises for Brain, Specificity & Beacons Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 20. Circle of Competence Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 21. Explore Your Purpose & Passion Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 22. Pick a Ladder on Which You Are the Top Rung Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 23. Green Computers? Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 24. “The more you tell, the more you sell!” Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 25. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 26. Blog + Brian Kerr = AMA Speech Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 27. A book as a 200-page business card Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  • 28. Thank You! Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe

Editor's Notes

  1. The beacons connecting Gondor to Rhohan in Lord of The Rings
  2. Meelay washer dryer
  3. Need a story here or metaphor/analogy