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Personal Branding                          By Rob KellyNov. 20, 2012     #personalbrand @RobDunsonKelly   @SFAMA @ingdirec...
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
#1 Owning The BrainNov. 20, 2012       #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
No One Owned      “Beautiful Computers” in my BrainNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
The Ladder in my Brain for “News”Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
#2 SpecificityNov. 20, 2012     #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
(7 Billion people / 12,000 words             = 583,000 people per wordNov. 20, 2012      #personalbrand @RobDunsonKelly   ...
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
“Alienate The Non-Prospect”Nov. 20, 2012    #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Think like…Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
10,000 People Want “Purpose”Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
#3 BeaconsNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell”                 -- Ad Guru David OglivyNov. 20, 2012   #personalbrand @RobDunsonKel...
Be YourselfNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Find YourselfNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Share YourselfNov. 20, 2012    #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
It worked…and I told 300,000 peopleNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Exercises for                Brain, Specificity & BeaconsNov. 20, 2012          #personalbrand @RobDunsonKelly   @SFAMA @i...
Circle of CompetenceNov. 20, 2012       #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Explore Your Purpose & PassionNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Pick a Ladder on Which                 You Are the Top RungNov. 20, 2012       #personalbrand @RobDunsonKelly   @SFAMA @in...
Green Computers?Nov. 20, 2012     #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
“The more you tell, the more you sell!”Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Blog + Brian Kerr = AMA SpeechNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
A book as a 200-page business cardNov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
Thank You!Nov. 20, 2012   #personalbrand @RobDunsonKelly   @SFAMA @ingdirectSFcafe
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Rob kelly Personal Branding speech to American Marketing Association ING Cafe

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Rob kelly Personal Branding speech to American Marketing Association ING Cafe

  1. 1. Personal Branding By Rob KellyNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  2. 2. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  3. 3. #1 Owning The BrainNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  4. 4. No One Owned “Beautiful Computers” in my BrainNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  5. 5. The Ladder in my Brain for “News”Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  6. 6. #2 SpecificityNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  7. 7. (7 Billion people / 12,000 words = 583,000 people per wordNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  8. 8. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  9. 9. “Alienate The Non-Prospect”Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  10. 10. Think like…Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  11. 11. 10,000 People Want “Purpose”Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  12. 12. #3 BeaconsNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  13. 13. “The more you tell, the more you sell” -- Ad Guru David OglivyNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  14. 14. Be YourselfNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  15. 15. Find YourselfNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  16. 16. Share YourselfNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  17. 17. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  18. 18. It worked…and I told 300,000 peopleNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  19. 19. Exercises for Brain, Specificity & BeaconsNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  20. 20. Circle of CompetenceNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  21. 21. Explore Your Purpose & PassionNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  22. 22. Pick a Ladder on Which You Are the Top RungNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  23. 23. Green Computers?Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  24. 24. “The more you tell, the more you sell!”Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  25. 25. Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  26. 26. Blog + Brian Kerr = AMA SpeechNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  27. 27. A book as a 200-page business cardNov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe
  28. 28. Thank You!Nov. 20, 2012 #personalbrand @RobDunsonKelly @SFAMA @ingdirectSFcafe

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