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Penny Humphreys
- 1. Creative Industries Knowledge Transfer Partnership 2009 - 2012
- 2. Process ‣ Tutor meetings with potential clients ‣ Identification of suitable projects ‣ Production and agreement of creative brief ‣ Matching learners to projects ‣ Creative process: Above: Typical creative brief Below: Crichton Carbon Centre initial briefing meeting ‣ briefing - learners and clients ‣ research & initial concepts ‣ development and interim client meetings ‣ client visuals & client presentations ‣ artwork/production learners and clients
- 3. Learner Groups ‣ HNC Visual Communication ‣ HND Visual Communication ‣ HNC Photography ‣ HND Photography Client Briefing: Paul M Taylor & HNC Visual Communication learners and clients
- 4. Clients ‣ Barlochan Beef ‣ D&G Befriending Project ‣ Crichton Carbon Centre ‣ Radar Ride ‣ Sunnyside Farm ‣ Paul M Taylor - Photographer ‣ Dunskey Gardens ‣ Motorcycle Scotland ‣ Yoga with Moira Site visit: Barlochan Beef HND Visual Communication & Photography creative teams learners and clients
- 5. Befriending Project 2009/10 Imogen Hubbert & Lauren Maxwell: HND Visual Communication Susan Briggs: HND Photography
- 6. Creative Requirements ‣ Corporate re-brand ‣ Promotional materials ‣ Corporate photography Curriculum Enhancement Above: Initial briefing meeting Below: Final presentation to client ‣ Client liaison ‣ Creative Industries Synergy ‣ Citizenship Befriending Project 2009/10 Project Overview
- 7. Learner Benefits ‣ Enhanced creative portfolio ‣ Real-world working practices ‣ Teamwork opportunity ‣ Creative liaison ‣ Confidence ‣ Professionalism ‣ Independence Knowledge Transfer Mentoring session ‣ Mentoring - presentation skills Befriending Project 2009/10 Learner Perspectives
- 8. Client Benefits ‣ Fresh design ideas ‣ Bespoke photography ‣ Re-evaluation of corporate identity requirements Knowledge Transfer ‣ Creative commissioning process ‣ Production requirements Logo concepts and development Befriending Project 2009/10 Client Perspectives
- 9. Befriending Project 2009/10 Final Solutions
- 10. Crichton Carbon Centre 2009/10 HNC Visual Communication
- 11. Creative Requirements ‣ Creative solutions for promotional posters, folders, fliers ‣ Purpose: to communicate the work and services of the Crichton Carbon centre to schools, communities, businesses Curriculum Enhancement ‣ Client liaison ‣ Citizenship Initial client briefing Crichton Carbon Centre 2009/10 Project Overview
- 12. Learner Benefits ‣ Enhanced creative portfolio ‣ Real-world working practices ‣ Confidence ‣ Professionalism ‣ Independence Knowledge Transfer ‣ 2 learners attended Carbon Management Conference ‣ Invitation to attend ‘Ladyfield Charette’: Sustainable Client & learner design development interim meeting Community Initiative Crichton Carbon Centre 2009/10 Learner Perspectives
- 13. Client Benefits ‣ Wide range of potential design solutions ‣ Changing clients perceptions for design requirements Knowledge Transfer ‣ Creative commissioning process ‣ Understanding campaign structures, creative and promotional potential to communicate to different audiences Sam Sangster: Design proposal Crichton Carbon Centre 2009/10 Client Perspectives
- 14. Crichton Carbon Centre 2009/10 Amy Jardine: Selection of final design solutions
- 15. Yoga with Moira 2011/12 Jemma Hunter, Melissa Livingstone, Hilary Neil, Nakarin Prataen, Alan Thurston, Daniel Warwick: HND Visual Communication
- 16. Creative Requirements ‣ Business name ‣ Corporate identity ‣ Branded Products Curriculum Enhancement ‣ Client liaison ‣ Citizenship & Diversity Samye Ling Tibetan Centre Research Trip Yoga with Moira 2011/12 Project Overview
- 17. Learner Benefits ‣ Enhanced creative portfolio ‣ Real-world working practices ‣ Teamwork opportunity ‣ Creative liaison ‣ Confidence ‣ Professionalism ‣ Independence ‣ Production processes & costings Knowledge Transfer ‣ Yoga skills Client & Learner design development interim meeting Yoga with Moira 2011/12 Learner Perspectives
- 18. Client Benefits ‣ Range of potential design solutions ‣ New ideas and concepts from learners ‣ Unique corporate solution Knowledge Transfer ‣ Creative commissioning process ‣ Production options & requirements Client & Learner design development interim meeting Yoga with Moira 2011/12 Client Perspectives
- 19. Yoga with Moira 2011/12 Final Solutions
- 20. Building on Experience ‣ Ensure client commitment ‣ Identify decision makers ‣ Review of ‘creative brief’ contracts ‣ Change HND Visual Communication Option Units Goals ‣ Educational ‘Creative Practice Studio’ ‣ Learners establishing creative partnerships Beyond 2012 The Legacy
Editor's Notes
- Intro – self and presentation Review of successes and elements of project to build upon
- Tutor/Client meetings: Assess project potential Suitable Projects: creative potential opportunists preserving professional creative marketplace Creative Brief: Scope of project Constraints Timescale Learners to Projects: Individual learner goals/group opportunities Matching creative requirements to specific SQA HN Units Creative Process: Learner/client interaction throughout
- Projects for commercial design and photography HNC – all learners on each project HND – individuals of team working opportunities
- Charitable Environmental Creative Newly established SMEs
- Charity offering support and positive adult attention to young people experiencing difficulties
- Redesign of existing identity Permissions for photography
- Enhanced portfolio / presentation skills and confidence for Degree and employment applications and interviewPositive KT for client presentations, graded unit and Uni/job interviews
- Experience all stages of creative process Re-evaluation/increased understanding of corp id and how communicates to target audience
- Flexible identity, face used to personalize quotes; hugging word – caring, supportive
- Organisation providing active leadership in sustainability for businesses, education and communities HVIC group – provide client with wide range of solutions
- Range of promotional materials – imagery and slogans Sustainability message contributes to citizenship within the curriculum
- Benefits as per Befriending Project KT – Conference attended by learners Charette – also invited video production opportunity for other learner groups (CMED)
- Variety of learner solutions changed client’s perceptions of how to communicate to range of potential audiences
- Finals – client gave positive feedback, but not used yet, enthusiasm for project appeared to waver
- Hatha Yoga teacher with long-term business plan to develop ‘holistic health centre’
- Suggestions for name for centre, corporate identity and branding for current and future activities Client comment re mood: Samye Ling Café – research trip – cultural awareness/citizenship
- Showing typical benefits as per previous two – plus learners investigate & extend range of knowledge of production methods for wider range of applications eg tshirts, printing on yoga mats KT – yoga – simple techniques for stress reduction and relaxation applicable to prolonged use of Macs in design production Particular case of learner in wheelchair, didn’t feel could participate – Moira encouraged and identified key points for learner – importance of posture etc when in chair and prevent long-term impact
- Learners’ views and suggestions can change client perceptions of own business – other examples include amendments to ‘copy’, corporate style extended into written communication Learners proposing innovative and quirky solutions that could be implemented at later stage e.g. mini roll-up yoga mat business card
- Client delighted with bold corporate style appealing to wide audience – age range and m/f
- Some clients not committing to meetings impact on agreed deadlines – students continue work to ensure achieving coursework Instance of client meetings and positive feedback, development – other partner changes direction - ‘who wears the trousers’ Creative contracts revised to resolve above Inclusion of Units with specific focus on live project work and active engagement of learners of professional working practice; learners take ownership of projects Much of Working in Creative Industries Unit falls out of this commercial practice – better then role play and theory – identified by SQA EV as good practice Plans to build on this and other ‘live projects’ to form Creative Studio – real world briefs and creative synergy across curriculum Potential for learners to establish creative partnerships during HND, develop client base of new SMEs and future work with them – mutually advantageous Current example – The Old School, Dumfries, range of complimentary SMEs – learners producing promotional material for one SME, potential to be recommended to the other SMEs