Tinie Tempah Music Marketing Presentation
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Tinie Tempah Music Marketing Presentation

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For my group project we presented a marketing promotional plan for Tinie Tempah, a British musician new to the US music scene.

For my group project we presented a marketing promotional plan for Tinie Tempah, a British musician new to the US music scene.

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Tinie Tempah Music Marketing Presentation Presentation Transcript

  • 1. Music
    Marketing
    Promotional
    Plan
    Michele Cognetti, Angela Jefferson, Robin Juliano Dart & Anthony Truliano
  • 2. Background / Bio
    • Humble Beginnings
    • 3. Average Kid from
    South London
    • Good Student
    • 4. Philosophy
    • 5. Hood Economics
    • 6. Brand
    • 7. Disturbing London
    • 8. Role Model
    • 9. Old School Built a Music Studio in His Name
  • Star Power
    • Toured w/ Jay-Z & Rihanna
    • 10. Worked w/ P. Diddy
    • 11. Performed w/ Gorillaz
    & Snoop Dogg
    • Two #1 Singles
    • 12. UK Charts
    • 13. Won Two Brit Awards
    • 14. Best British Single
    • 15. Best Breakthrough Act
    • 16. London, England 2011
  • SMART Objectives
    • Tinie’s Goals in U.S.
    • 17. Sell A Million Albums
    • 18. Top Billboard Charts
    • 19. #1 Singles
    • 20. Festival Tour
    • 21. Concert Tour
    • 22. By Summer
    • 23. 8 Month Campaign
    • 24. Oct - May
  • Strategy - Fully Integrated Marketing Campaign
    • Bring Tinie to the US
    • 25. Print Media
    • 26. Radio
    • 27. Guerilla Marketing
    • 28. Online Sites
    • 29. Social Networking
    • 30. Television
    • 31. Product Sales
  • Budget
  • 32. Print Media
    • Magazines
    • 33. Conde Nast
    • 34. VIBE
    • 35. GQ
    • 36. City Publications
    • 37. Philadelphia Magazine
  • Radio
    • Radio Air Play
    • 38. Programming Directors
    • 39. Commercials
    • 40. Sales Departments
    • 41. Concerts
    • 42. Appearances
    • 43. Interviews
    • 44. Contests
  • Radio
    • Radio Contests
    • 45. Call Q102.1 for
    Chance to win
    Autographed Drum
    Sticks from Tinie’s
    Video “Miami 2 Ibiza”
    Collector’s Item
    • Concert Tickets
    • 46. Backstage Passes
  • Guerilla Marketing / Online
    • Nationwide College
    Student Competition
    • Students form Street Teams
    • 47. Canvas College with Posters
    • 48. “Like” TinieTempah’s Page on
    Facebook
    • Most “likes” Wins Free
    Performance @ College
    * Free MP3’s to Bloggers
  • 49. Publicity
    • Social Networking
    • 50. Twitter
    • 51. Facebook
    • 52. MySpace
    • 53. Appearances
    • 54. Clubs & Hotels
    • 55. The Glenn Hotel, Atlanta
    • 56. Lavo, NYC
    • 57. MIA, Miami
    • 58. Launch Parties
    • 59. i.e. Blackberry, Converse, Belvedere Vodka
  • Television
    • Walk-on Roles
    • 60. Comedy
    • 61. Modern Family - ABC
    • 62. The Big Bang Theory - CBS
    • 63. Drama
    • 64. Entourage - HBO
    • 65. Gossip Girl - CW
    * Songs in Soundtracks
    * Commercials
  • 66. Television
    • Reality TV Appearances
    • 67. Project Runway - Bravo
    • 68. Clothing Line Design Challenge
    • 69. The Voice - NBC
    • 70. Guest Performer / Coach
    • 71. Randy Jackson’s America’s
    Best Dance Crew - MTV
    • Competition to Choreograph
    Dance Routine for Tinie’s Crew
    * Talk Shows – Leno & SNL
  • 72. Merchandise
    • Fashion Collaboration
    • 73. Project Runway
    • 74. Designer Challenge
    • 75. Contestants Compete
    To Design an Urban
    Clothing Line for
    TinieTempah & Crew
    • Modified for Retail
  • Merchandise
    • Clothing
    • 76. Shoe Stores – Foot Locker
    • 77. Sneakers – Retro Design
    • 78. Department Stores – Macy*s
    • 79. Jackets
    • 80. Belts
    • 81. Concert Sales
    • 82. Hoodies
    • 83. T-shirts
    • 84. Tank Tops
  • Merchandise
    • Signature Eyewear
    • 85. Sunglasses aka “Crazy Sun Protectors”
    • 86. Ray-Ban
    • 87. Specs – Eyeglasses
    • 88. Pearl Vision
    • 89. Four Eyes
  • Merchandise
    • Accessories
    • 90. Necklaces
    • 91. Limited Edition
    • 92. From “Pass Out” Video
    • 93. Plastic = Easy to
    Manufacture
    * Concert Sales
  • 94. Merchandise
    • Exclusive Fragrance
    • 95. Tempah-tvre
    • 96. Cologne For Men
    • 97. Perfume Women
    • 98. “Got the Fever? Raise
    Your Temperature with
    Tinie’s New Signature Scent”
  • 99. Merchandise
    • Homewares – Line of Glassware
    • 100. Department Stores - Macy’s
    “Only One Store Can Bring All These Stars Together”
    • Champagne Flutes
    • 101. Shot Glasses (Concert Sales)
    • 102. Martini Glasses
    • 103. Low-Ball Glasses
  • Charity Events – Giving Back
    • The New Millennium British Invasion
    • 104. Raise Money for Aids Charity [RED]
    • 105. Collaborate with other British Artists on a Concert in
    • 106. New England – Boston, Mass.
    • 107. Coldplay (w/ Gwyneth Paltrow), Muse,
    Radiohead, Chipmunk, Adele, etc.
    • MC’d by Comedian/Actor Russel Brand
    • 108. Habitat For Humanity
  • THANK YOU!
    Questions?