Music <br />Marketing<br />Promotional <br />Plan<br />Michele Cognetti, Angela Jefferson, Robin Juliano Dart & Anthony Tr...
Background / Bio<br /><ul><li>Humble Beginnings
Average Kid from </li></ul>	South London<br /><ul><li>Good Student
Philosophy
Hood Economics
Brand
Disturbing London
Role Model
Old School Built a Music Studio in His Name</li></li></ul><li>Star Power<br /><ul><li>Toured w/ Jay-Z & Rihanna
Worked w/ P. Diddy
Performed w/ Gorillaz</li></ul>   	& Snoop Dogg<br /><ul><li>Two #1 Singles
UK Charts
Won Two Brit Awards
Best British Single
Best Breakthrough Act
London, England 2011</li></li></ul><li>SMART Objectives<br /><ul><li>Tinie’s Goals in U.S.
Sell A Million Albums
Top Billboard Charts
#1 Singles
Festival Tour
Concert Tour
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Tinie Tempah Music Marketing Presentation

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For my group project we presented a marketing promotional plan for Tinie Tempah, a British musician new to the US music scene.

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Tinie Tempah Music Marketing Presentation

  1. 1. Music <br />Marketing<br />Promotional <br />Plan<br />Michele Cognetti, Angela Jefferson, Robin Juliano Dart & Anthony Truliano<br />
  2. 2. Background / Bio<br /><ul><li>Humble Beginnings
  3. 3. Average Kid from </li></ul> South London<br /><ul><li>Good Student
  4. 4. Philosophy
  5. 5. Hood Economics
  6. 6. Brand
  7. 7. Disturbing London
  8. 8. Role Model
  9. 9. Old School Built a Music Studio in His Name</li></li></ul><li>Star Power<br /><ul><li>Toured w/ Jay-Z & Rihanna
  10. 10. Worked w/ P. Diddy
  11. 11. Performed w/ Gorillaz</li></ul> & Snoop Dogg<br /><ul><li>Two #1 Singles
  12. 12. UK Charts
  13. 13. Won Two Brit Awards
  14. 14. Best British Single
  15. 15. Best Breakthrough Act
  16. 16. London, England 2011</li></li></ul><li>SMART Objectives<br /><ul><li>Tinie’s Goals in U.S.
  17. 17. Sell A Million Albums
  18. 18. Top Billboard Charts
  19. 19. #1 Singles
  20. 20. Festival Tour
  21. 21. Concert Tour
  22. 22. By Summer
  23. 23. 8 Month Campaign
  24. 24. Oct - May</li></li></ul><li>Strategy - Fully Integrated Marketing Campaign<br /><ul><li>Bring Tinie to the US
  25. 25. Print Media
  26. 26. Radio
  27. 27. Guerilla Marketing
  28. 28. Online Sites
  29. 29. Social Networking
  30. 30. Television
  31. 31. Product Sales</li></li></ul><li>Budget<br />
  32. 32. Print Media<br /><ul><li>Magazines
  33. 33. Conde Nast
  34. 34. VIBE
  35. 35. GQ
  36. 36. City Publications
  37. 37. Philadelphia Magazine</li></li></ul><li>Radio<br /><ul><li>Radio Air Play
  38. 38. Programming Directors
  39. 39. Commercials
  40. 40. Sales Departments
  41. 41. Concerts
  42. 42. Appearances
  43. 43. Interviews
  44. 44. Contests</li></li></ul><li>Radio<br /><ul><li>Radio Contests
  45. 45. Call Q102.1 for </li></ul> Chance to win<br /> Autographed Drum<br /> Sticks from Tinie’s<br /> Video “Miami 2 Ibiza”<br /> Collector’s Item<br /><ul><li>Concert Tickets
  46. 46. Backstage Passes</li></li></ul><li>Guerilla Marketing / Online<br /><ul><li>Nationwide College </li></ul> Student Competition<br /><ul><li>Students form Street Teams
  47. 47. Canvas College with Posters
  48. 48. “Like” TinieTempah’s Page on</li></ul>Facebook<br /><ul><li>Most “likes” Wins Free </li></ul>Performance @ College<br />* Free MP3’s to Bloggers<br />
  49. 49. Publicity<br /><ul><li>Social Networking
  50. 50. Twitter
  51. 51. Facebook
  52. 52. MySpace
  53. 53. Appearances
  54. 54. Clubs & Hotels
  55. 55. The Glenn Hotel, Atlanta
  56. 56. Lavo, NYC
  57. 57. MIA, Miami
  58. 58. Launch Parties
  59. 59. i.e. Blackberry, Converse, Belvedere Vodka</li></li></ul><li>Television<br /><ul><li>Walk-on Roles
  60. 60. Comedy
  61. 61. Modern Family - ABC
  62. 62. The Big Bang Theory - CBS
  63. 63. Drama
  64. 64. Entourage - HBO
  65. 65. Gossip Girl - CW</li></ul>* Songs in Soundtracks<br />* Commercials <br />
  66. 66. Television<br /><ul><li>Reality TV Appearances
  67. 67. Project Runway - Bravo
  68. 68. Clothing Line Design Challenge
  69. 69. The Voice - NBC
  70. 70. Guest Performer / Coach
  71. 71. Randy Jackson’s America’s</li></ul> Best Dance Crew - MTV <br /><ul><li>Competition to Choreograph </li></ul> Dance Routine for Tinie’s Crew<br />* Talk Shows – Leno & SNL<br />
  72. 72. Merchandise<br /><ul><li>Fashion Collaboration
  73. 73. Project Runway
  74. 74. Designer Challenge
  75. 75. Contestants Compete </li></ul> To Design an Urban <br /> Clothing Line for <br />TinieTempah & Crew<br /><ul><li>Modified for Retail</li></li></ul><li>Merchandise<br /><ul><li>Clothing
  76. 76. Shoe Stores – Foot Locker
  77. 77. Sneakers – Retro Design
  78. 78. Department Stores – Macy*s
  79. 79. Jackets
  80. 80. Belts
  81. 81. Concert Sales
  82. 82. Hoodies
  83. 83. T-shirts
  84. 84. Tank Tops</li></li></ul><li>Merchandise<br /><ul><li>Signature Eyewear
  85. 85. Sunglasses aka “Crazy Sun Protectors”
  86. 86. Ray-Ban
  87. 87. Specs – Eyeglasses
  88. 88. Pearl Vision
  89. 89. Four Eyes</li></li></ul><li>Merchandise<br /><ul><li>Accessories
  90. 90. Necklaces
  91. 91. Limited Edition
  92. 92. From “Pass Out” Video
  93. 93. Plastic = Easy to </li></ul> Manufacture <br />* Concert Sales<br />
  94. 94. Merchandise<br /><ul><li>Exclusive Fragrance
  95. 95. Tempah-tvre
  96. 96. Cologne For Men
  97. 97. Perfume Women
  98. 98. “Got the Fever? Raise </li></ul> Your Temperature with <br />Tinie’s New Signature Scent”<br />
  99. 99. Merchandise<br /><ul><li>Homewares – Line of Glassware
  100. 100. Department Stores - Macy’s </li></ul>“Only One Store Can Bring All These Stars Together” <br /><ul><li>Champagne Flutes
  101. 101. Shot Glasses (Concert Sales)
  102. 102. Martini Glasses
  103. 103. Low-Ball Glasses</li></li></ul><li>Charity Events – Giving Back<br /><ul><li>The New Millennium British Invasion
  104. 104. Raise Money for Aids Charity [RED]
  105. 105. Collaborate with other British Artists on a Concert in
  106. 106. New England – Boston, Mass.
  107. 107. Coldplay (w/ Gwyneth Paltrow), Muse,</li></ul> Radiohead, Chipmunk, Adele, etc. <br /><ul><li>MC’d by Comedian/Actor Russel Brand
  108. 108. Habitat For Humanity</li></li></ul><li>THANK YOU!<br />Questions?<br />
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