Social media allows for communication and sharing of ideas and information online. It connects people through technologies like the internet, weblogs, and social networks. Social media is essential for internet marketing as it allows businesses to do many things like build links and share information that can reach customers within seconds through emails and messages. While social networks provide a way to connect with others, businesses must ensure their websites have popular, quality links and attractive, effective content in order to gain backlinks that are important for development and success with internet marketing through social media.