The document provides tips for how to prepare for a product launch to maximize conversions. It recommends being transparent to build trust and credibility with potential customers. A pre-launch email series should provide value by answering customer questions to show the quality of support. There should be a gap of 15 days or more between establishing value and the launch so customers feel prepared to make a good purchasing decision based on the demonstrated trust and credibility. The goal is to create buyers who will recommend the product rather than just make a sale.

1. How To Prepare For A Product
Launch To Maximize
Conversions

2. In this post I'm going to teach how to
prepare for a product launch to maximize
conversions.

3. Why Talk about it ?

4. Why am I going to Talk about This?
The reason I'm going to be talking about
this is because so many information
marketers are too eager to just sell
something.
They might be offfering something good
for people to buy but the way most people
go about it really not effective when it
comes to having high conversions.

5. Being Fair With Transparency

6. Being transparent and fair to people that
read our blogs is very important. I believe
we not only have to be transparent on our
blogs so that we can live our long term
dreams passions out but we also have to
be transparent in leading up to a solution
for somebody that needs it.
We don't want to just sell something. We
want to prove to a certain piece of the
market that what we have is exactly what
they need.

7. They have to know it's what they need. We
do not need to use salsey sales letters. We
do not need to worry if we are pushing
people away. There are a lot of things we
don't have to worry about if we're
transparent in what we do.
I think what we should be concentrating on
is getting people to want to buy from a
launch to where they see the value in out
products and the trust and credibility that
is in that product.

8. So where do we start?

9. We can set up a pre launch email series but
we have to build good relationships for
people to buy that product. We have to
provide value. Let me give you an example.
What if someone had a question about
your upcomming product launch?
What you can do is not send a content
email to everybody. Not send a sales email
to everybody. But maybe answer that
person and send it out to your list.

10. Maybe you might answer the question and
write an email that says...Hi (name),
someone asked me this question about my
upcomming product and I thought you
might find value from it so here it is. Then
copy and paste the answer into your email.
Send it out as if you were talking to one
person.
This is not only providing a way to build
trust and credibility but your potential
buyers are having time to see what goes
into our products.

11. The Gap

12. I really think that we should be having a
gap between the value we have in a
product and giving people a chance to
know they are making a good decision to
buy that product. Maybe 15 days or more.
We have to allow, depending on the
credibility and trust you've created on your
website and original emails that you will
eventually optimize, a way to not sell but
allow certain people to buy.

13. If you want to create a buyers list of people
that recommend you to their business
partners you'll probably be very effective
by creating that time before your product
launch.
It's a very effective way maximize
conversions but build trust and
relationships. Why? Because you have
learned how to prepare for a product
launch to maximize conversions.

14. Do you want to learn how to
provide value in your content
and your website?

15. If so…

16. Click Here