Social Exchange in a connected world

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Social Media 101.
Breakfast talk at Sheeba - Business Women's Association
AT Hyatt Regency Hotel, Rosebank, Johannesburg

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Social Exchange in a connected world

  1. 1. SOCIAL EXCHANGE IN A CONNECTED WORLD http://twitter.com/#!/rickjoubert / http://twitter.com/#!/gloriaruhrmund / http://twitter.com/#!/YonderMediaZA
  2. 2. MAP OF THE CONNECTED WORLD
  3. 3. WHY SOCIAL NETWORKING?
  4. 4. “In just 5 years— less than a blip in ablink in human history— social mediahas grown from one of the mostreductive, bone-headed inventions toone of the most critical vessels ofsocial enlightenment the world hasever seen. “Malcolm Gladwell
  5. 5. http://www.deathandtaxesmag.com/48757/china-bans-the-word-egypt-social-media-grows-up/
  6. 6. http://www.wired.co.uk/news/archive/2011-02/01/google-voice-to-tweet-for-egypt
  7. 7. WHAT ARE THESE SOCIALNETWORKING PLATFORMS?
  8. 8. SA 80 000 User Stats Micro-blogging 14 million (160 characters) 924 000 Business Networking Free Instant Chat 3,2 million Connect & Share (Personal)GR
  9. 9. WHAT DOES IT MEAN TO USAS INDIVIDUALS?
  10. 10. Personal Brand building:The Individual as a broadcaster
  11. 11. Personal Brand building:The Power of the Tweet
  12. 12. Personal Brand building: Relevant Channel Integrated TwitterIntegrated Integrated Blogs RecommendationsSlideshows
  13. 13. WHAT DOES IT MEAN FORBUSINESS?
  14. 14. CommunicationThe people formerly known as the Audience The Dandillion Effect: The audience with audiences redefines the living room.
  15. 15. Reputation Can be built and Can be Broken!!http://www.youtube.com/watch?v=5YGc4zOqozo
  16. 16. Research & Development Your customer leads Innovation
  17. 17. Social Shoppinghttp://www.youtube.com/watch?v=zZ-rTseVwes
  18. 18. What Else does SN do well? Customer Retention Reduced cost of Retention through conversationSocial = Lead Generation Trusted Referrals
  19. 19. GO SOCIAL
  20. 20. Prepare your Business for Social Exchange• Be Proactive, Not Reactive• Be a Program Manager, Not Evangelist• Educate Your Business Units• Be an Enabler• Transcend Marketing NB: Social Media is NOT a campaign, it’s a COMMITMENT!!!
  21. 21. Facebook – Social Best Practice
  22. 22. Twitter - Social Best Practice Relevant to customer buying patterns
  23. 23. YouTube - Social Best Practice http://www.youtube.com/user/tippexperience
  24. 24. THANK YOUhttp://www.facebook.com/#!/pages/Yonder-Media/115993698465801http://twitter.com/#!/YonderMediaZA

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