ICT Role in 21st Century Education & its Challenges.pptx
Digimarketing
1. Digital marketing
Martin Stigzelius MK2008
Rickard Lindgren IT4
Friday, March 15, 13
2. Phase 1
• Website for our own company Milk
+Chocolate
• Advertising budget 40000€
• Target group: Small businesses
Friday, March 15, 13
3. Phase 2
• Website designed by Martin
• Built by Martin and Rickard
• Implemented using HTML5 and CSS3
• SEO Optimized to the MAX
Friday, March 15, 13
4. Phase 3
• Google analytics used
• Layout tested with real humans (our
neighbours)
• Familiarization with GA and all its features
Friday, March 15, 13
5. Phase 4
• Banners created and added to campaign
• Selected keywords added to SEM campaign
• 30000€ for Banners and 10000€ for SEM
Friday, March 15, 13
6. Phase 5
• Added Instagram Hashtag
• Updated Facebook page with new
information
• Created Twitter Account
Friday, March 15, 13
7. Phase 6
• Optimized a Custom GA dashboard
• Analyzed visitor amount and geographic
position
• Analyzed display ads visibility and reach
Friday, March 15, 13
