SXSW 2012 :: Community-Centered Design: It's Not About the User
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It seems like everyone is trying to build an online community these days. Unfortunately, designing a community space is much trickier to nail than your typical web app. The smallest changes can have butterfly-like effects that greatly impact, sometimes irreversibly, community behavior as the community grows. Designing for a community is like running a small island nation with every design decision a matter of public policy. You’ll often find that the needs of your community are at odds with those of individual users. In this talk, Richard White, co-founder of UserVoice.com, and Steve Huffman, co-founder of Reddit.com and Hipmunk.com, will cover some of the key concepts behind community-driven design and how you can incorporate them into your design thinking. We’ll also cover some of common pitfalls that drive participants away from online communities or create insular bedroom communities. Most importantly we’ll share our experiences with building online communities and walk you through real data we have collected that illustrate how small design changes can have a big impact. http://schedule.sxsw.com/2012/events/event_IAP10560
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SXSW 2012 :: Community-Centered Design: It's Not About the User
- 1. Community-Centered Design: It's Not About the User Richard White Steve Huffman
- 2. Welcome
- 5. Overview What do we mean by community-centered design?
- 6. Overview What do we mean by community-centered design? Teardowns Deconstructing the design of message boards, Reddit & UserVoice.
- 7. Overview What do we mean by community-centered design? Teardowns Deconstructing the design of message boards, Reddit & UserVoice. Growing up Dealing with living communities.
- 8. Overview What do we mean by community-centered design? Teardowns Deconstructing the design of message boards, Reddit & UserVoice. Growing up Dealing with living communities. Live Q&A Random audience questions.
- 9. Overview What do we mean by community-centered design? Teardowns Deconstructing the design of message boards, Reddit & UserVoice. Growing up Dealing with living communities. Live Q&A Random Curated audience questions. Tweet questions to @rrwhite
- 10. Wat
- 11. A B C
- 12. ... logic clearly dictates that the needs of the many outweigh the needs of the few.
- 15. Teardown
- 16. Tweet questions to @rrwhite
- 17. Tweet questions to @rrwhite
- 18. Tweet questions to @rrwhite
- 19. Tweet questions to @rrwhite
- 20. Topics Comments Identity Creation Tweet questions to @rrwhite
- 21. Topics - Sorted by last post Comments Identity Creation Tweet questions to @rrwhite
- 22. Topics - Sorted by last post Comments - Oldest first - Paginated - Single thread Identity Creation Tweet questions to @rrwhite
- 23. Topics - Sorted by last post Comments - Oldest first - Paginated - Single thread Identity - Usernames - Avatars - Location - Reputation: Join Date & # Posts Creation Tweet questions to @rrwhite
- 24. Topics - Sorted by last post Comments - Oldest first - Paginated - Single thread Identity - Usernames - Avatars - Location - Reputation: Join Date & # Posts Creation - Login required - Text + Images + Quotes Tweet questions to @rrwhite
- 25. Tweet questions to @rrwhite
- 26. Tweet questions to @rrwhite
- 27. Tweet questions to @rrwhite
- 28. Tweet questions to @rrwhite
- 29. Tweet questions to @rrwhite
- 30. Tweet questions to @rrwhite
- 31. Tweet questions to @rrwhite
- 32. Tweet questions to @rrwhite
- 33. Topics Sorted by last post, first post or user rating? Comments Flat or threaded? 1 level or “infinite”? Paginated? Sorted by oldest first, newest first or user rating. Identity Real names or usernames or anonymous? Karma/ Reputation? Creation Requirements: need to be logged in? format? minimum Tweet questions to @rrwhite
- 36. Moderators Links have to be approved by moderators Density Only a couple of links fit on the front page Speed About one new link per hour
- 38. Lots o links No moderators, so there are many more links in the system Density Minimal layout allowed for a high density of content Boring! People bookmark boring things Tool Del.icio.us is a tool, not a community.
- 40. User-powered Links are submitted by the community. Links are voted on by the community. Dynamic Content rises and falls. Good content rises fast and falls slow. Dense The more links we put on the front page, the more likely we were to please you.
- 42. Just the facts Only username and password. No name, no email. Few restrictions Usernames need 3 letters. Passwords need 3 letters. No email No address means no confirmation. Users are interacting faster.
- 44. The minimum Just the URL and title. No categories What categories would we even have? Hard to get right; might as well not try. Dupes! Are duplicates really a problem? No restrictions Anyone can submit, anything can become popular.
- 46. Personality Comments allowed reddit’s personality to shine. Sorting Sorting comments by hotness gave them the same dynamic feel as our front page. Best is better. Shush! Comments with negative scores are hidden.
- 47. Growth Now we have something for everyone. Small feeling Many small communities allows the site to still feel small. Magical Subreddits gave the users even more power to do incredible things.
- 48. Pillars of Reddit The community should always feel small Let the users do the hard part Never remove content, no matter how hard When in doubt, figure it out later Personality is critical
- 50. Forums didn’t work... Noisy - Discussion != Actionable items - Replies != Agreement. - What are the top items? Tweet questions to @rrwhite
- 51. Forums didn’t work... Noisy - Discussion != Actionable items - Replies != Agreement. - What are the top items? - Lots of off topic comments. Exclusionary - High barrier of entry to +1 Tweet questions to @rrwhite
- 52. Forums didn’t work... Noisy - Discussion != Actionable items - Replies != Agreement. - What are the top items? - Lots of off topic comments. Exclusionary - High barrier of entry to +1 Can’t follow up - Users have to read all comments - No easy way to message all interested parties Tweet questions to @rrwhite
- 53. Reddit wouldn’t work... All the things! Everyone would vote everything up. Why not? Vocal minority We worried that you’d have a core set of users driving all the content. Too complex - Need to create an account to agree - More functionality than needed Tweet questions to @rrwhite
- 54. Make a community ultra-accessible to casual users. most people won’t be back very often
- 55. Topics - Sorted by votes from users - Phrase things as an imperative
- 56. Topics - Sorted by votes from users - Phrase things as an imperative Co-opt content - Voting over content creation - Make it hard to create new topic - Limit on amount of content/ votes
- 57. Topics - Sorted by votes from users - Phrase things as an imperative Co-opt content - Voting over content creation - Make it hard to create new topic - Limit on amount of content/ votes
- 58. Topics - Sorted by votes from users - Phrase things as an imperative Co-opt content - Voting over content creation - Make it hard to create new topic - Limit on amount of content/ votes
- 59. Topics - Sorted by votes from users - Phrase things as an imperative Co-opt content - Voting over content creation - Make it hard to create new topic - Limit on amount of content/ votes
- 60. Topics - Sorted by votes from users - Phrase things as an imperative Co-opt content - Voting over content creation - Make it hard to create new topic - Limit on amount of content/ votes Identity - Real names - Just email (or anonymous) - Karma
- 61. Topics - Sorted by votes from users - Phrase things as an imperative Co-opt content - Voting over content creation - Make it hard to create new topic - Limit on amount of content/ votes Identity - Real names - Just email (or anonymous) - Karma
- 62. Growing
- 66. .:.
- 67. Two ways to influence your community - From inside the community (social norms) - Design of the public space
- 68. Two ways to influence your community - From inside the community (social norms) - Design of the public space Be thoughtful w/ design... - What do you want your community to accomplish? - How big will this community be? - How inclusive should it be? - How often will members be visiting? - Where do you need speed bumps or “toddler- sized barriers”
- 69. Two ways to influence your community - From inside the community (social norms) - Design of the public space Be thoughtful w/ design... - What do you want your community to accomplish? - How big will this community be? - How inclusive should it be? - How often will members be visiting? - Where do you need speed bumps or “toddler- sized barriers” ... but don’t overdo it!
- 70. Thanks
- 71. Community-Centered Design: It's Not About the User Richard White Steve Huffman
Editor's Notes
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- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
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- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
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- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
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- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
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- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
- Between those two points is 3 failed startups, 3000 miles, $30K of debt, 2 ex-cofounders, 2 months homelessness, and 1 ex-girlfriend.\n\nThis is the story about the part in between.\n
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