Lj presentation 8-17-11

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Lj presentation 8-17-11

  1. 1. Getting Proactive:“Slam the Boards and Beyond”<br />Bill Pardue<br />Arlington Heights Memorial Library<br />bpardue@ahml.info / @billahml<br />
  2. 2. What’s the point?<br />Users have more places than ever to ask their questions<br />Yahoo Answers<br />Cha Cha<br />Facebook Questions<br />LinkedIn Q&A<br />Twitter<br />WikiAnswers<br />Etc., etc., etc….<br />
  3. 3. How do we respond?<br />Hope it goes away?<br />Argue that we’re better (we clearly are…aren’t we)?<br />With whom do we argue?<br />Presume that we’re just not part of it?<br />Actively engage?<br />Guess which one I’ll advocate!<br />
  4. 4. What’s “Slam the Boards?”<br />Genesis in Denver, Sept. 2007<br />Now monthly<br />Find questions, answer them, ID yourself as a librarian.<br />Promote our skills, don’t diss the boards.<br />
  5. 5. The Wiki & The Group & The Tweet<br />http://answerboards.wetpaint.com<br />Add your name to the list<br />Link to your Q&A profiles<br />Have discussions<br />Facebook: Answer Board Librarians<br />Group may be archived soon…jump in!<br />Twitter: #slamtheboardshashtag<br />
  6. 6. Disclaimers<br />We’re all busy! (Can you do a few per month?)<br />They’re not our patrons! (It’s for the good of the whole)<br />Relatively few people see our answers (Every patron is part of the “long tail.”)<br />
  7. 7. Make “Slamming” local<br />Look for a hyperlocal site—seed w/Q&As?<br />Is there a local “Patch” site?http://www.patch.com<br />Local daily/weekly papers?<br />Reply to local comments/questions on news, discussion, review sites (papers, yelp, etc.)<br />Monitor twitter searches for your town’s name.<br />Set up a Google alert for local questions in Yahoo Answers.<br />Remember to ID yourself!<br />
  8. 8. Slamming’s not always virtual<br />Attend local meetings and offer to look up research topics<br />Chamber of commerce, Rotary, Social Services, etc.<br />Get yourself appointed to a local committee<br />Listen to what’s going on…offer assistance…don’t just wait.<br />Be “on” even when you’re out of the building--a “Library Ambassador.”<br />“Library Dude” hot dog cart! http://bit.ly/qwssAZ<br />
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  10. 10. Slamming isn’t always answers<br />“Chiming in,” asking questions of your community (esp. in FB or Twitter)<br />Offering assistance<br />Promoting: Making the library known<br />Helping the user get value from our skills, any way we can!<br />
  11. 11. Requires an attitudinal change<br />We can’t wait for questions to come to us.<br />We can’t just assume that users know what we do.<br />We have to cast our net wide and take a proactive (even “predatory?”) approach to reference.<br />We have to be willing to trumpet what we do and who we are.<br />We might even need to “butt in” a bit (carefully!).<br />
  12. 12. Questions?<br />I’m always happy to talk, promote, etc.<br />bpardue@ahml.info<br />@billahml<br />

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