3. 1 – cover page
• Audience?
• What is it saying?
• Your contact details
• HOW CAN WE MAKE A GOOD FIRST
IMPRESSION?
4. 2 – client overview
• In your own words
• engagement & interest
• (new) understanding & perspective
• HOW CAN WE ADD VALUE?
5. 3 – brief
• Subheadings
• Maximum of 3 points each
• Building your case
• WHY WOULD SOMEONE WANT TO WATCH
OUR FILM?
6. 4 – concept/approach
• Describe in visual language
• think outside the square
• Case > execution
• HOW IS OUR CONCEPT UNIQUE?
7. 5 – content
• Content informs style
• Know your subjects, locations, etc
• WHAT STYLE DOES OUR CONTENT LEND
ITSELF TO?
8. 6 – crew bios
• Pics
• Contact details
• Quirky & interesting, but relevant
• Image size
• SOMETHING INTERESTING ABOUT EACH OF
US RELEVANT TO THIS PARTICULAR PROJECT?
9. OTHER TIPS
• A creative work in its own right
• Take the reader on a journey
• Edit for consistency
• Proofread
10. 1. WHY HAS THE CLIENT ENGAGED US?
2. HOW CAN WE ADD VALUE?
3. HOW IS OUR CONCEPT UNIQUE?
4. WHAT STYLE DOES OUR CONTENT LEND ITSELF TO?
5. HOW CAN WE MAKE A GOOD FIRST IMPRESSION?
6. SOMETHING INTERESTING & RELEVANT ABOUT EACH OF US?
7. WHY WILL SOMEONE WANT TO WATCH OUR FILM?
11. Final submission – 14 November
Grade
Final audio mix
Content edit
Filming
Final script signed off
Shoot & edit pilot
Source locations
Source talent
scripting
Fact finding for script
Location surveys
Finalise concept
