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the  Evaluation of the wellness wheel
What are main functions of food??? ,[object Object],[object Object]
… but also a new  “Psychological”  role ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Legislation on “functional food” in EU ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
FACTS & FIGURES /EU study, Aug ‘08 ,[object Object],[object Object],[object Object],[object Object]
Functional food market: And Fats DAIRY CEREALS, SNACK FOOD BEVERAGES
Further categorization of Fu. Food: ,[object Object]
Who makes this food? Where in EU? ,[object Object],[object Object],[object Object]
WHO buys this sort of food? ,[object Object],[object Object]
Why do others not buy this food?  ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],Therefore, BIG companies are CHANGING strategies.
R&D in what direction?? ,[object Object],[object Object]
Threats??? ,[object Object],[object Object],[object Object],[object Object]
BiH………we might be healthy, but how are we following the health trends?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We eat it, we drink it, how much do we know about it? BiH/Region ,[object Object]
Companies and customers have a continuous interest for this sort of products!! Why??  ,[object Object],[object Object]
S trong customer demand in the future might also include products that are:  ,[object Object],[object Object],[object Object]
THEY know WE will pay  $$  for health. ,[object Object]
[object Object],Conclusion/ questions to think about... It will be interesting to see where the whole industry goes, and what sorts of products will research and innovation result in. It will also be interesting to observe the macro movements of this market, will the skeptics win or will the scientists be praised not only by the manufacturers but by the large masses who will be satisfied by results. Foreign policy is important, social policy is important…..but is there anything that is as priceless as HEALTH???? ..and finally  WHO  will benefit the MOST from this fact? Producers or Buyers? Think about it….but stay healthy in the meantime.

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Evaluation of functional food market and future trends in EU