The presentation highlights the results of a market survey conducted in Nagpur region of Maharashtra to estimate the growth of nutraceutical market in the region. This survey was conducted as a part of curricular project for completion of B.Pharm. The following presentation may help the viewer to get an idea about the growth trends of nutraceutical market in urban regions of the country(nagpur region here). The importance of such surveys has been clearly mentioned and the details regarding survey procedures and results may guide students in conducting such small scale surveys in future.

1. RECENT GROWTH OF
NUTRACEUTICALS IN
REGIONAL MARKET(Nagpur region,
Maharashtra)
Supervisor:
DR.SHEELPRIYA WALDE
B.PHARM VIII SEMESTER
2017
Seminar by:
SHRUTI MOTWANI
GURUNANAK COLLEGE OF
PHARMACY

2. CONTENTS
1. Objectives
2. Introduction
3. Classification
4. Market overview
5. Survey procedure
6. Results & Conclusions
• Drivers and challenges
7. Future scope
8. References

3. WHY MARKET RESEARCH?
• For students who wish to start a business or do
entrepreneurship it is necessary to know about recent
market trends, potential of market, and also
socioeconomic status of the region.(here Nagpur
region)
• To equip oneself with the information needed to make
informed business decisions about start-up,
innovation and growth.
• To determine the 4 'Ps': product, price, place and
promotion important for marketing.
• To minimise risks, track sales and monitor potential
problems.

4. OBJECTIVES OF STUDY
1. Understand the recent trends for
Nutraceuticals with reference to Regional
market.
2. To make suitable suggestions and
recommendations based on the findings of the
study to improve the market awareness.
3. To evaluate factors that will drive the future
demand for Nutraceuticals in Regional market.
4. To determine fast moving Nutraceutical
brands currently available in the market.

5. WHAT ARE NUTRACEUTICALS?[1]
 The term ‘Nutraceuticals’ was coined in 1979 by Stephen DeFelice,
founder and chairman of the Foundation for Innovation in Medicine
located in Cranford, New Jersey.
 DEFINITION: It was defined as a food or part of food that
provides medical or health benefits, including the prevention
and treatment of disease.
 Nutraceuticals may range from isolated nutrients, herbal
products, dietary supplements to genetically engineered
''designer'' foods and processed products such as cereals,
soups and beverages.
 NUTRACEUTICAL FORMULATIONS:
Pills Juices and Energy drinks
Powders Cereals, etc.
Capsules
Tinctures
“Let Food be your Medicine”

6.  Doubtlessly, many of these products possess physiological
functions and valuable biological activities.
 To reduce the risk of :
 cancer
 heart disease
 To prevent or treat :
 hypertension
 high cholesterol
 excessive weight
 Osteoporosis
 Diabetes
 Arthritis
 Cataracts
 menopausal symptoms
 Insomnia
 diminished memory and concentration
 digestive upsets and constipation
WHAT ARE USES OF NUTRACEUTICALS?

7. NUTRACEUTICALS
FUNCTIONAL FOODS
& BEVERAGES
MARKET
FUNCTIONAL FOODS
OMEGA-3-FATTY ACID
FOODS
PROBIOTIC FOODS
FUNCTIONAL
BEVERAGES
ENERGY DRINKS
SPORTS DRINKS
FORTIFIED JUICES
DIETARY
SUPPLEMENTS
VITAMIN AND
MINERAL
SUPPLEMENTS
HERBAL
SUPPLEMENTS
PROTEIN
SUPPLEMENTS
CHYAWANPRASH
CLASSIFICATION :[1]

8. Indian Nutraceutical Market Overview[1][4]
• The Nutraceutical market
has been growing at a
compound annual growth
rate of 20 per cent for the
last three years.
• This is just about 2 per
cent of the global market
for Nutraceutical.
• The industry is anticipated
to grow to reach USD 6.1
billion by 2019-2020.
• With entry of a potential
competitor like Patanjali,
Amway, etc. in this
market, acceleration is
seen in growth.

9. SURVEY PROCEDURE
1. Two types of surveys were conducted.
• First involved participation of regional(Nagpur region)
medical store owners
( to access information regarding sales
and market growth)
• Second survey was carried out
amongst nutraceutical consumers
(to provide a probable rationale for such market trends).
2. The two separate questionnaires were designed
and survey was conducted as per ESOMAR guidelines.[5]
3. These questionnaires were distributed to consumers
and regional drug store owners.
4. The statistical tools were used to estimate the
growth patterns & trends and to draw conclusions.

10. Questionnaires
1. Market survey questionnaire:

11. 2. Consumer survey questionnaire:

13. Drivers and Challenges in regional market
Challenges
Drivers

14. 0%
10%
20%
30%
40%
50%
medicalshopowners Share of Nutraceuticals in total profit
NUTRACEUTICALS CONTRIBUTE A GOOD
SHARE IN TOTAL PROFIT AND MINERAL
SUPPLEMENTS GRAB A MAJOR CHUNK OF
TOTAL SALES.
DIETARY
SUPPLEM
ENTS
36%
FUNCTIO
NAL
FOODS
3%
FUNC.
BEVERAG
ES
7%
MINERAL
SUPPLE
MENTS
54%
• In regional market, 85% of the store owners hold individual business
while a meagre 15% are a part of larger companies like patanjali and
amway.
• A majority said that mineral supplements are the most demanded and
fast-moving nutraceutical product in market.

15. Rise in Nutraceutical products demand and
sales in recent years:
• About 61.90% businessmen and 93.75% consumers believed that the
nutraceuticals’ demand and sales has risen in past few years. However they
had mixed opinion when asked about per cent rise in market.
• They also stated that patients now buy Nutraceuticals mostly when
prescribed by a physician, self-medication is also seen but in fewer
cases comparatively. Nutraceuticals are not preferred in emergency
cases.
On doctor's
prescribtion
self-medication

16. An increase in public health consciousness
On contrasting and comparing the results of both the market as well as
consumer survey, it is clear that improved lifestyle of people i.e. increase in
health consciousness among the people is a promoting factor for growth of
this market.
38%
50%
3% 9%
PROBABLE REASONS FOR
RISING TREND(CONSUMER
REVIEWS)
INCREASED
ADVERTISEMENTS
INCREASED HEALTH
CONSCIOUSNESS
PEOPLE BECOMING
RICH
TREND FOR USE OF
NUTRACEUTICALS
38%
38%
6%
6%
3%
3%
6%
REASONS FOR RISING
TREND(MARKET REVIEWS)
DOCTORS PRESCRIBE
OFTEN
INCREASING HEALTH
CONSCIOUSNESS
CHEAPER THAN
OTHER
PHARMACEUTICALS
FANCY LOOKING
LESS OR NO SIDE
EFFECTS
BETTER OPTION OVER
SYNTHETIC DRUGS
TRENDY TO USE

17. • Hence we may also infer that there is a positive change
in prescription habits of doctors towards nutraceuticals.
• The belief of using food as medicine for treatment and
prevention of various disorders is now being adopted by
doctors on a larger scale.
• Thus we may say that the regional market is a largely
prescription-oriented market and companies are trying
to promote their products through the doctors.
• Other factors that contribute to growth of this market is
increased advertisements by companies that prove to
be successful in attracting more customers.
• Emergence of companies like patanjali that offer cheaper
alternatives also may boost the purchasing power of
people as they offer nutraceuticals at a comaparatively
cheaper price than certain other brands.

18. Nutraceuticals offering good margins
and targeting young population
• On further introspection we understood that
Nutraceuticals offer good margins to the sellers, thus
promoting their sales.
• Consumer survey results show that the average age of
Nutraceutical consumer is 30years.
• A similar fact was mentioned by sellers who stated that
about 70% of customers buying Nutraceuticals are
middle-aged, mostly adult men and pregnant women.

19. Major Players and Competitors
0.00%
10.00%
20.00%
30.00%
HIMALAYA PATANJALI AMWAY ABOTT GSK OTHERS
MAJOR PLAYERS
1. GSK and Abott Nutrition emerged as major players
followed by Himalaya. Patanjali also has a growing market.
2. As seen GSK and Abott are two prominent competitors in
Nutraceutical market.

20. CHALLENGES
• HIGH PRICES OF NUTRACEUTICALS
• MARKETING AND DISTRIBUTION
• PRODUCT DEVELOPMENT– COMPANIES
SHOULD DEVELOP MORE CONSUMER
COMPATIBLE PRODCTS.

21. GROWTH POTENTIAL
ABOUT 80% OF THE PARTICIPANTS WERE OF AN OPINION THAT
NUTRACEUTICAL MARKET HAS POTENTIAL FOR GROWTH IN
COMING YEARS.
A WHOPPING 40% OF CANDIDATES BELIEVE IN HIGH POTENTIAL OF
THE MARKET.

22. FUTURE SCOPE [1][3][4]
• Nutraceuticals is pharma's future and the universal desire to be
healthier is driving the nutraceuticals market.
• High growth opportunities are likely to be seen in the coming
years in soy protein nutrients, the functional food ingredients
like lutein, lycopene, omega-3 fatty acids, probiotics and sterol
esters, the essential minerals calcium and magnesium, the
herbal extracts garlic and green tea and the non-herbal extracts
chondroitin, glucosamine and coenzyme Q10.
• India will be a strong market for Nutraceutical products as the players
in the industry will be a combination of large multi-nationals, Indian
companies using proprietary formulations and the small players who
constitute the unorganized market. Multinational companies have set
up production facilities in India and this trend can only be expected to
grow further. Convergence of food manufacturing companies with
pharmaceutical companies to manufacture and market Nutraceutical
is another emerging trend that will catch on in the future.

23. REFERENCES
1. Recent trends for nutraceuticals in Indian market-by
Rahul Mahadeorao doke et.al. published in Indo-
American Journal of Pharmaceutical Research,2013
2. Prospects for growth in global nutraceutical and
functional food markets: Canadian perspective published
in Australian Journal of Basic and Applied Sciences.
3. NUTRACEUTICAL-A bright scope and opportunity of
Indian healthcare market, published in International
Journal of Research and Development in Pharmacy and
Life Sciences by S.K. Gupta.
4. A brief report on nutraceutical products in India, a report
by ASA & Associates LLP.
5. ESOMAR/WAPOR Guideline on Opinion Polls and
Published Surveys available on www.esomar.org

24. THANK YOU
FOR
YOUR TIME