Mike Derezin (1 minute)Reinforce/punctuate key point that key influencers are on LinkedIn and the numbers are growing daily.135 million people on LinkedIn representing almost every industry and functional area – providing a wealth of insights through their self-describedProfiles, through their network actions50% of LinkedIn's users are decision makers in their company 41% of people using LinkedIn for marketing have generated business with it 20% of C-level executivesnetwork professionally in an online community daily; 39% network online weekly. 80% of companies use social media for recruitment; 95% of these using LinkedIn65% of journalists use social media sites like LinkedIn to conduct research for storiesDefine Professional Community quickly and highlight a couple of the compelling data points Reinforce their reach and power as a vehicle for brandingA professional community (or, professional network) is a type of social network service that is focused solely on interactions and relationships of a business nature rather than including personal, nonbusiness interactions50% of LinkedIn's users are decision makers in their company (Hubspot.com) 41% people using LinkedIn for marketing have generated business with it (Hubspot.com)20% of C-level executivesnetwork professionally in an online community daily; 39% network online weekly. (Forbes.com)43% of employees of large U.S. corporations have a membership on LinkedIn (only 11% on Facebook and 3% on Twitter) (marketingprofs.com) Employees of Microsoft are the most actively involved in social networking, followed by eBay, Amazon, and Walt Disney (marketingprofs.com)80% of companies use social media for recruitment; 95% of these using LinkedIn (Socialnomics) 65% of journalists use social media sites like LinkedIn to conduct research for stories (Cision.com)THE TAKEAWAY: Professionals are conducting business on LinkedIn, much more than on other social networks. Professionals on LinkedIn are receptive to learning about new products and solutions.THE TAKEAWAY: Members of the business social network have a lot of buying power and a lot of clout. These are the people you want to be interacting with in discussions and have clicking through to your blog and educational content. This study also shows, that most LinkedIn marketers are already bringing in new business from their on site activity.THE TAKEAWAY: Journalists are using LinkedIn to research topics and companies. Use a presence on LinkedIn, especially the new company page feature, as another branch of your public relations. Provide links to press releases, white papers, case studies and any other educational content. Gain better visibility and better control over what's said about your company in the press and give journalists a channel to get in touch with you directly.THE TAKEAWAY: That's a total of 59% of C-level executives using social media every week for business purposes. How many of these decision-makers and influencers might be interested in your company's white paper or latest blog post? LinkedIn is a great forum for reaching these users and generating connections, leads and influence.For finding and converting new business leads and establishing thought leadership, small business marketers are already seeing results from networking on sites like LinkedIn.All these trends point to the power of LinkedIn for B-to-B marketing. Business buyers and decisions makers are on the site, ready to interact and find new ideas and solutions.
[Intro/set up slide 2 ] And LinkedIn is where professionals connect online120M professionalsThe world’s largest professional graph
And that Grace Liu who you went to school with can give you a warm introduction to Frank Miller..
OR Shripad Krishnan, Sr. Product Manager at a 1000+ Internet company show LinkedIn vcard and picture“My biggest challenge this year is to get some big decisions made about analytics for all user facing properties. Welcome perspectives on Omniture vs. Google Analytics”
It’s simple, reallyMore intelligenceFrom a more credible sourceIn less timeMeans you close deals faster
And LinkedIn is the world’s largest professional graph<click>Leverage insights from LinkedInWithin your Salesforce workflowAnd you’ll get more of the complete pictureAnd close deals faster
Close More Deals Faster
150 22+ MillionMillionMembers 11 Decision Makers Million6+ Owners and VPs 2.9MillionDirectors Million CxOs
Hear what our customers are saying: 72%85% gained insights about leads they would not have had otherwise 69 % stated LinkedIn for Salesforce will help them achieve their sales goalsfound information from LinkedIn more 61%accurate than what they had in Salesforce improved their ability to identify key decision makers
“I’ve made it a rule that before they [salesexecutives] make any customer call, theyhave to look up the customer’s LinkedInprofile first” - Sales Manager, Sales & Marketing 2.0 conference 2010
Grace Liu Frank MillerMapping your path to decision makers:From a cold call to a smart call 5