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MySpace and their OpenID

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Cassandra Phillipps
Cassandra Phillipps
Technology
1 of 38
How to Power Your Site With the Social Web ,[object Object]
What Makes Me “Me”?
[object Object],profile
[object Object],reputation
[object Object],activity
[object Object],social graph
[object Object],content
[object Object],authentication
The Web Identity activity profile social graph reputation authentication content
The Old World Social Networks Social Sites
The Old World ,[object Object]
The New World Open Identity
The New World ,[object Object]
The Goal?
Make Life Simpler
Tapping Into Identity Standards
The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…
Why This Matters to You
 
User Acquisition Lower the barrier to entry
Retention You become both complementary and indispensable
Traffic ,[object Object]
Monetization Gain valuable insights into your user base by allowing them to easily plug in
Why This Matters
The Platforms…
Social Platforms Your Site
Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
Social Windows
The Other Platform…
the web!
Microformats
Microformats
Microformats
Microformats hCal hCard XFN hReview And more!
Closing Thoughts
The Impact ,[object Object],[object Object],[object Object],[object Object]
Questions?
Contact: Max Engel: mengel@myspace.com

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MySpace and their OpenID