26. CAMPBELL’S NEW SHELF SYSTEM
BEFORE AFTER
• Declining sales
• Alphabetical planogram of cans
on shelf
• Gravity fed merchandiser
• Face cards enhance navigation
• Habitual items separated at bottom
29. WALMART SWIFFER RETAIL COLLABORATION
WALMART SHOPPER:
Older, Suburban, wants driven
Seeks simplicity in her shopping.
Make it easier to find a better clean – we listened to you!