Report on Retail Worls - mc saatchi abel presentation

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Report on Retail Worls - mc saatchi abel presentation

  1. 1. HELLO Robert Grace @mcsaatchiabel #mcretail MARKETING INDABA / DUBRAN
  2. 2. 4
  3. 3. 6 “LEAD THE REVOLUTION, OR BECOME VICTIMS OF THE EVOLUTION” - Philip Clarke, CEO Tesco
  4. 4. 7 DIGITAL RECESSION PROMOTION
  5. 5. 8 DIGITAL RECESSION PROMOTION
  6. 6. 9 RECESSIONOPPORTU ITY DIGITAL PROMOTION
  7. 7. 10 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N
  8. 8. 11 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN
  9. 9. 12 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTION ENGAGEMEN
  10. 10. “WHY WASTE A RECESSION” - Steve Sadove, CEO Saks 5th Avenue
  11. 11. EXPERIENCE EMBRACING THE ECONOMY
  12. 12. 15 “A thoroughly enjoyable experience for the gentleman.”
  13. 13. 16
  14. 14. ROLE AS A BRAND DEFINING YOUR IN CONSUMERs’ LIVES
  15. 15. 19
  16. 16. 20 “Our brand is all about empowering women.” - Gary Hogarth, CEO Agent Provocateur
  17. 17. 21
  18. 18. 22
  19. 19. 23
  20. 20. 24 UNDERSTANDING THE CONSUMER
  21. 21. 25
  22. 22. 26
  23. 23. 27
  24. 24. 28 RECESSIONOPPORTU ITY DIGITAL PROMOTION
  25. 25. 29 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N
  26. 26. “DISCOUNTING,A RACE TO THE BOTTOM” - Steve Sadove, CEO Saks 5th Avenue
  27. 27. EMOTIONAL PROMOTIONAL
  28. 28. ISSUES OWNING the BIGGER
  29. 29. 34
  30. 30. 35
  31. 31. “As a brand, we want to be able to take care of our customers’ own thoughts” - Marc Bolland, CEO M&S
  32. 32. 38 500 000 ITEMS IN 6 WEEKS
  33. 33. UTILITY DELIVERING
  34. 34. 41 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N
  35. 35. 42 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN
  36. 36. 43
  37. 37. 44
  38. 38. “THE IDEA OF CHANNEL, IS DEAD.” - Mindy Grossman, CEO Home Shopping Network
  39. 39. 46
  40. 40. 47 FUNDAMENTAL SOLVING A
  41. 41. 48
  42. 42. 49 “BUILDING A BETTER PRODUCT EXPERIENCE SELLS MORE” 500% increase in sales
  43. 43. 50 LEVERAGING DIGITAL TO DRIVE SERVICE EXPERIENCE
  44. 44. 51 $2bn turn over 4,000 stores “Maniacal about training”
  45. 45. 52 Foot traffic measured hourly across 4,000 stores to inform the customer service experience
  46. 46. 53 SOCIAL SHOPPING THE power oF
  47. 47. 54
  48. 48. PHYSICAL & DIGITAL THE MERGING OF
  49. 49. 56 “I’ve seen some amazing retail spaces – but this morning I saw the future.”
  50. 50. 57
  51. 51. 58 DIGIT?AL RECESSION PROMOTION OPPORTU ITY? SOLUTI N? ENGAGEMEN
  52. 52. 59 DIGIT?AL RECESSION PROMOTION OPPORTU ITY SOLUTI N? ENGAGEMEN Not about the best, but the only one
  53. 53. 60 DIGIT?AL RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN What helps people, helps business Not about the best, but the only one
  54. 54. 61 DIGIT RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN Win moments that matter What helps people, helps business Not about the best, but the only one
  55. 55. THANK YOURobert Grace Managing Partner: Strategy robert.grace@mcsaatchiabel.co.za @mcsaatchiabel #mcretail

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