Determine Total Cost of Ownership & Minimize Risk of Reprints Spend
by Ian Palmer, Head of Marketing at Reprints Desk, Inc. on Jan 26, 2012
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As a procurement professional in the Life Science industry, you help your organization improve management and visibility of marketing spends such as media services and printing. ...
As a procurement professional in the Life Science industry, you help your organization improve management and visibility of marketing spends such as media services and printing.
However, purchasing of clinical reprints is one marketing spend that often flies under the procurement radar. Reprints costs often reach tens of millions of dollars each year.
The potential risk with reprints can far exceed their cost. Additionally, this spend may increase with sales force adoption of new technologies such as the iPad.
By attending this webinar, you will receive practical steps for sizing up the fragmented reprints spend within your organization. You’ll take away an understanding of the total cost of ownership:
Reprints are vital to a wide spectrum of your organization. Review this presentation to understand the reprints spend and to see an efficient effort to reach annual performance goals.
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