SlideShare a Scribd company logo
1 of 12
Landing Pages that Convert! Sam Michelson November 25, 2008
Progressing from Affiliate Marketing…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Think of the whole experience end-to-end Conversion is the process from  before  the first search until the  desired  result!
Looking at each Stage ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Example: Our original conversion page
Conversion Rate? 3.2%
Our Partner’s Redesign of the site….
Conversion Rate? 0.8%
Our Solution? 0.8%
Conversion Rate? 0.8% 2.8%
Landing Page Rules of Thumb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Thank You!

More Related Content

What's hot

Intellio Incloud - Salesforce Success
Intellio Incloud - Salesforce SuccessIntellio Incloud - Salesforce Success
Intellio Incloud - Salesforce Success
Myles Walsh
 
The Zero Sum Sales Receipt
The Zero Sum Sales ReceiptThe Zero Sum Sales Receipt
The Zero Sum Sales Receipt
HostPaul
 
Milestone selling progress and milestones
Milestone selling   progress and milestonesMilestone selling   progress and milestones
Milestone selling progress and milestones
Milestone Selling
 
Build. Grow. Prosper.
Build. Grow. Prosper.Build. Grow. Prosper.
Build. Grow. Prosper.
mpiprocessing
 

What's hot (20)

Selling your business
Selling your businessSelling your business
Selling your business
 
Banish Busywork: 6 Moves That Clear the Path to Closing Deals
Banish Busywork: 6 Moves That  Clear the Path to Closing DealsBanish Busywork: 6 Moves That  Clear the Path to Closing Deals
Banish Busywork: 6 Moves That Clear the Path to Closing Deals
 
Intellio Incloud - Salesforce Success
Intellio Incloud - Salesforce SuccessIntellio Incloud - Salesforce Success
Intellio Incloud - Salesforce Success
 
Land & Expand - Growing Revenue through Customer Success
Land & Expand - Growing Revenue through Customer SuccessLand & Expand - Growing Revenue through Customer Success
Land & Expand - Growing Revenue through Customer Success
 
The Zero Sum Sales Receipt
The Zero Sum Sales ReceiptThe Zero Sum Sales Receipt
The Zero Sum Sales Receipt
 
A The Zero Sum Sales Receipt
A The Zero Sum Sales ReceiptA The Zero Sum Sales Receipt
A The Zero Sum Sales Receipt
 
Milestone selling progress and milestones
Milestone selling   progress and milestonesMilestone selling   progress and milestones
Milestone selling progress and milestones
 
You're not alone: A Backend Tech Solution Survey
You're not alone: A Backend Tech Solution SurveyYou're not alone: A Backend Tech Solution Survey
You're not alone: A Backend Tech Solution Survey
 
Data Driven Dealerships - SELL MORE VEHICLES
Data Driven Dealerships - SELL MORE VEHICLESData Driven Dealerships - SELL MORE VEHICLES
Data Driven Dealerships - SELL MORE VEHICLES
 
Propsat Presentation
Propsat PresentationPropsat Presentation
Propsat Presentation
 
Startup InsurTech Award - Vymo
Startup InsurTech Award - VymoStartup InsurTech Award - Vymo
Startup InsurTech Award - Vymo
 
Salesboosting slideshow
Salesboosting slideshowSalesboosting slideshow
Salesboosting slideshow
 
Being a Disrupter in a Disrupter - Jonathon Creeaune
Being a Disrupter in a Disrupter - Jonathon CreeauneBeing a Disrupter in a Disrupter - Jonathon Creeaune
Being a Disrupter in a Disrupter - Jonathon Creeaune
 
Accelerating Sales with Web Conferencing
Accelerating Sales with Web ConferencingAccelerating Sales with Web Conferencing
Accelerating Sales with Web Conferencing
 
How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment
How Tegile Uses Revenue Intelligence for Better Marketing & Sales AlignmentHow Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment
How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment
 
SALES WINS GAMES, CUSTOMER SUCCESS WINS CHAMPIONSHIPS
SALES WINS GAMES, CUSTOMER SUCCESS WINS CHAMPIONSHIPSSALES WINS GAMES, CUSTOMER SUCCESS WINS CHAMPIONSHIPS
SALES WINS GAMES, CUSTOMER SUCCESS WINS CHAMPIONSHIPS
 
Part Six - Pros And Cons Of Affiliate Model
Part Six - Pros And Cons Of Affiliate ModelPart Six - Pros And Cons Of Affiliate Model
Part Six - Pros And Cons Of Affiliate Model
 
Build. Grow. Prosper.
Build. Grow. Prosper.Build. Grow. Prosper.
Build. Grow. Prosper.
 
Massively Increasing sales teams effectiveness
Massively Increasing sales teams effectivenessMassively Increasing sales teams effectiveness
Massively Increasing sales teams effectiveness
 
Revenue model
Revenue modelRevenue model
Revenue model
 

Viewers also liked

Sociales
SocialesSociales
Sociales
PatyPrp
 
Act 7 imagen 2-ainol noemi.
Act 7 imagen 2-ainol noemi.Act 7 imagen 2-ainol noemi.
Act 7 imagen 2-ainol noemi.
Noemí Ainol
 

Viewers also liked (20)

Sociales
SocialesSociales
Sociales
 
Unidad 9 El Fin del Milenio.
Unidad 9 El Fin del Milenio.Unidad 9 El Fin del Milenio.
Unidad 9 El Fin del Milenio.
 
Sam Michelson - SMX Israel presentation 2015
Sam Michelson - SMX Israel presentation 2015Sam Michelson - SMX Israel presentation 2015
Sam Michelson - SMX Israel presentation 2015
 
2015 TruScreen folleto
2015 TruScreen folleto2015 TruScreen folleto
2015 TruScreen folleto
 
Реалізація права на освіту для дітей з особливими
Реалізація права на освіту для дітей з особливимиРеалізація права на освіту для дітей з особливими
Реалізація права на освіту для дітей з особливими
 
Act 7 imagen 2-ainol noemi.
Act 7 imagen 2-ainol noemi.Act 7 imagen 2-ainol noemi.
Act 7 imagen 2-ainol noemi.
 
Five Blocks Presentation - Kahenacon 2013
Five Blocks Presentation - Kahenacon 2013Five Blocks Presentation - Kahenacon 2013
Five Blocks Presentation - Kahenacon 2013
 
Toldot Shmita preparation 21 Nov 2015 Bro. Aike MLTC
Toldot Shmita preparation 21 Nov 2015 Bro. Aike MLTCToldot Shmita preparation 21 Nov 2015 Bro. Aike MLTC
Toldot Shmita preparation 21 Nov 2015 Bro. Aike MLTC
 
Estrategias para una buena presencia en redes sociales - Universidad Louisvil...
Estrategias para una buena presencia en redes sociales - Universidad Louisvil...Estrategias para una buena presencia en redes sociales - Universidad Louisvil...
Estrategias para una buena presencia en redes sociales - Universidad Louisvil...
 
マイクロジオデータで見る東日本大震災被災地の変遷と将来への備え
マイクロジオデータで見る東日本大震災被災地の変遷と将来への備え マイクロジオデータで見る東日本大震災被災地の変遷と将来への備え
マイクロジオデータで見る東日本大震災被災地の変遷と将来への備え
 
Лечение и отдых в Словении
Лечение и отдых в СловенииЛечение и отдых в Словении
Лечение и отдых в Словении
 
Trainee community development assistant
Trainee community development assistantTrainee community development assistant
Trainee community development assistant
 
Egalitatea de gen şi schimbările climatice în domeniul sănătăţii
Egalitatea de gen şi schimbările climatice în domeniul sănătăţiiEgalitatea de gen şi schimbările climatice în domeniul sănătăţii
Egalitatea de gen şi schimbările climatice în domeniul sănătăţii
 
Improving the network lifetime of mane ts through cooperative mac protocol de...
Improving the network lifetime of mane ts through cooperative mac protocol de...Improving the network lifetime of mane ts through cooperative mac protocol de...
Improving the network lifetime of mane ts through cooperative mac protocol de...
 
Curso de Rugby y su Enseñanza
Curso de Rugby y su EnseñanzaCurso de Rugby y su Enseñanza
Curso de Rugby y su Enseñanza
 
La importancia de la Reputación 2.0
La importancia de la Reputación 2.0La importancia de la Reputación 2.0
La importancia de la Reputación 2.0
 
Aboriginal section post 1945
Aboriginal section post 1945Aboriginal section post 1945
Aboriginal section post 1945
 
Aspectos Gramaticas da Libras
Aspectos Gramaticas da LibrasAspectos Gramaticas da Libras
Aspectos Gramaticas da Libras
 
Keratinization disorders by M.Y.Abdel_Mawla,MD
Keratinization disorders by M.Y.Abdel_Mawla,MDKeratinization disorders by M.Y.Abdel_Mawla,MD
Keratinization disorders by M.Y.Abdel_Mawla,MD
 
Jewish ethics yr 12
  Jewish ethics yr 12  Jewish ethics yr 12
Jewish ethics yr 12
 

Similar to Landing Pages that Convert - Sam Michelson (affilicon fall 2008)

taking_your_analytics_data_beyon-davide_leigh.ppt
taking_your_analytics_data_beyon-davide_leigh.ppttaking_your_analytics_data_beyon-davide_leigh.ppt
taking_your_analytics_data_beyon-davide_leigh.ppt
zachbrowne
 
Is Affiliate Marketing Really Worthwhile?
Is Affiliate Marketing Really Worthwhile?Is Affiliate Marketing Really Worthwhile?
Is Affiliate Marketing Really Worthwhile?
auexpo Conference
 
Doubling Your Revenue Per Visitor With The Pricing Page
Doubling Your Revenue Per Visitor With The Pricing PageDoubling Your Revenue Per Visitor With The Pricing Page
Doubling Your Revenue Per Visitor With The Pricing Page
Kissmetrics on SlideShare
 
Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...
Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...
Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...
auexpo Conference
 

Similar to Landing Pages that Convert - Sam Michelson (affilicon fall 2008) (20)

Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
2011-02 ClickAsiaSummit Metrics, Analysis, Action!
2011-02 ClickAsiaSummit Metrics, Analysis, Action!2011-02 ClickAsiaSummit Metrics, Analysis, Action!
2011-02 ClickAsiaSummit Metrics, Analysis, Action!
 
Growing Your Property Management Company
Growing Your Property Management CompanyGrowing Your Property Management Company
Growing Your Property Management Company
 
Optimizing Landing Pages
Optimizing Landing PagesOptimizing Landing Pages
Optimizing Landing Pages
 
taking_your_analytics_data_beyon-davide_leigh.ppt
taking_your_analytics_data_beyon-davide_leigh.ppttaking_your_analytics_data_beyon-davide_leigh.ppt
taking_your_analytics_data_beyon-davide_leigh.ppt
 
Is Affiliate Marketing Really Worthwhile?
Is Affiliate Marketing Really Worthwhile?Is Affiliate Marketing Really Worthwhile?
Is Affiliate Marketing Really Worthwhile?
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt you
 
David Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet RoundtableDavid Kain at J.D. Power and Associates Automotive Internet Roundtable
David Kain at J.D. Power and Associates Automotive Internet Roundtable
 
Doubling Your Revenue Per Visitor With The Pricing Page
Doubling Your Revenue Per Visitor With The Pricing PageDoubling Your Revenue Per Visitor With The Pricing Page
Doubling Your Revenue Per Visitor With The Pricing Page
 
The Metrics Diamond – The 4C’s of Affiliate Revenue
The Metrics Diamond – The 4C’s of Affiliate RevenueThe Metrics Diamond – The 4C’s of Affiliate Revenue
The Metrics Diamond – The 4C’s of Affiliate Revenue
 
Paid Search Bid Management Strategies
Paid Search Bid Management StrategiesPaid Search Bid Management Strategies
Paid Search Bid Management Strategies
 
Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...
Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...
Chris Howard, JJ McCarthy - Improving the quality of your progrramme's traffi...
 
Money for Nothing, Clicks for Free - An Exploration into Affiliate Marketing
Money for Nothing, Clicks for Free - An Exploration into Affiliate MarketingMoney for Nothing, Clicks for Free - An Exploration into Affiliate Marketing
Money for Nothing, Clicks for Free - An Exploration into Affiliate Marketing
 
Everything You Wanted To Know About Google Adwords But Were Afraid To Ask by ...
Everything You Wanted To Know About Google Adwords But Were Afraid To Ask by ...Everything You Wanted To Know About Google Adwords But Were Afraid To Ask by ...
Everything You Wanted To Know About Google Adwords But Were Afraid To Ask by ...
 
How e-commerce businesses can increase marketing ROI through automation
How e-commerce businesses can increase marketing ROI through automationHow e-commerce businesses can increase marketing ROI through automation
How e-commerce businesses can increase marketing ROI through automation
 
Micro Share Web Seminar
Micro Share Web SeminarMicro Share Web Seminar
Micro Share Web Seminar
 
Is Affiliate Marketing Really Worthwhile - A4U Expo Amsterdam 2009
Is Affiliate Marketing Really Worthwhile - A4U Expo Amsterdam 2009Is Affiliate Marketing Really Worthwhile - A4U Expo Amsterdam 2009
Is Affiliate Marketing Really Worthwhile - A4U Expo Amsterdam 2009
 
Q4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVEL
Q4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVELQ4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVEL
Q4 PREP WEBINAR SERIES: FOOLPROOF WAYS TO TAKE YOUR GOOGLE ADS TO THE NEXT LEVEL
 
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
Pave Your Path to Paid Search Success: 6 Fundamental Skills Every Advertiser ...
 
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...
 

Recently uploaded

0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 

Recently uploaded (20)

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 

Landing Pages that Convert - Sam Michelson (affilicon fall 2008)