Travel & Tourism contributes 9% of Global GDP, more than $6 trillion. The rewards for travel agents involved with wellness and medical tourism are potentially sizable and sustainable. Healthcare reform, rising medical costs and economic factors affecting competing travel destinations and providers, make the climate ripe for proactive travel agents who have the foresight and intuition to predict tourism trends. This presentation provides the tools that travel agents need to succeed in this growing industry.

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4. Affordability,Accessibility,
AvailabilityQuality
Perceptionof Destination Value

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9. Affordable,
accessible travel
Growth of
Healthcare &
Wellness clusters
Easy access to info
on the web

10. Medical
providers
Hospitals
Clinics
Doctors
Tourism
providers
Airlines
Hotels
Travel
agencies
Transportatio
n comp
Tour
operators
Logistical
providers
Facilitators
Public
institutions
Promoting
entities
Ministries
Regional
governments
Organizations
Clusters
Chambers of
commerce
Associations
Universities
Accreditations
JCI
HCAC
Markets
Self-pay
patients
Self-funded
employers
Insurance
carriers

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20. •Hips, Knees, Back and SpineOrthopedics
•Diagnostics, Cyberknife, Stem CellCancer Treatment
•Angioplasty, Bypasses, Valve Replacements, Stem CellHeart Procedures
•Liver, Kidney, LungTransplants
•Implants, Veneers, CrownsDental Treatment
•Lap Band, Gastric Bypass, Gastric SleeveBariatric Surgery
•Acupuncture, Preventative, Homeopathy, IndigenousAlternative
•Alzheimer's, ALS, Parkinson's, Paralysis, HeartStem Cell Treatments
•Face Lifts, Breast Implants, CorrectiveCosmetic Surgery
•IVF, Fertility, Hormonal DisordersInfertility Treatments
•Acute and Chronic Conditions, Geriatric CareRehabilitation & Geriatric

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22. • Source: World Tourism Organization (UNWTO)
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33. Corporate market Individuals
Relationship driven Service driven
Small target market Larger target market
Longer sales process Shorter sales process
Buying decision based on reducing
costs and increasing profitability
Buying decision often “price” or
“desire” driven
Multiple decision makers One or two decision makers
Meeting face to face with decision
makers
Communication by email and phone is
enough

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