A Web 2.0 Expo Europe talk, provided by Cirius Technologies, Inc. from Tokyo, Japan.

3. A little about us…

7. Part I: Japanese Mobile Market Trends

10. Japan mobile subscriber growth Mobile Subscriber Forecast (2004-2011) Source: ROA Group (K) Penetration

11. Mobile commerce market hit $ 10B Source: Ministry of Internal Affairs and Communications

12. Popular mobile contents Source: Mobile Content Forum (July 2007) (Millions USD)

13. Mobile Video and TV TV watching (w/ digital TV tuner) and video sharing will soon become a top mobile entertainment. You Tube on mobile Nico Nico Video Sharing

17. Part II: Japanese Mobile Ad Market

19. Mobile ad growth forecast in Japan unit: millions USD

20. Large "mobile / total" ad spend ratio 1% of total 0.3% of total

21. Large spending on display and search ads Source: Dentsu Inc. , Feb 2008 eMarketer, Mar 2008

22. Preferred compensation models among advertisers

23. Sponsored listings are growing rapidly

24. Part III : Location-based mobile ads and Case Studies

26. Location Based Ad Service "AdLocal" Advertiser Target range Example AdLocal displayed at Stanford [AD] University Ave. No.1 Mexican Restaurant 10% Discount Coupon!

27. How AdLocal works Advertisers Publishers Operators Mobile Phone Ads are inserted Landing Page or Click-To-Call Ad Campaign User’s Location [AD] University Ave. No.1 Mexican Restaurant 10% Discount Coupon!

28. Examples of Advertisers Most successful categories of advertisers: Food & Restaurant Local Jobs and Employment Educational Institutions Beauty salons Car dealers

29. Strong publisher network in Japan [PR]SALE!!10% Discount @Tokyo [PR]No.1 Sushi Bar! Shibuya Sta. [PR]English Lessons at Shibuya [PR]SALE!! 10% Discount Coupon 【 tabelog.com 】 http://m.tabelog.com Kakaku.com, Inc. Moba-ge Town NTT-BJ i-Townpage 【 @nifty 】 http://bousai.nifty.com 【 Excite Mobile 】 http://mobile.excite.co.jp Excite Japan 【 askU.com 】 http://m.asku.com Bandai Networks, Inc. 【 gogo.gs 】 http://m.gogo.gs gogolabs, Inc. 【 e-Nenpi 】 http://response.jp/enenpi/ IRI Commerce and Technology, Inc * DoCoMo Official CP

30. Proved performance for advertisers Non-Local Ads Local Ads (Average CTR for 12 month from mid-2007 to mid-2008 )

31. Proved performance for publishers (Average CPM for 12 month from mid-2007 to mid-2008 ) Non-Local Ads Local Ads

32. Case Studies

33. A car manufacturer targeted their ads to the areas near their dealers. Actual Screen Image A fast food franchiser promoted their franchisees. Case Study 1 : Pinpointing Market Areas

34. Before: $1,000/student tutor hired Case Study 2 : A home tutoring company After using AdLocal: $300/student tutor hired The tutoring company targeted university campuses.

35. Combined with a big screen advertising in downtown Tokyo, to promote a new album of a singer. 10,000 customers interacted with this campaign within 3 days. Case Study 3 : Simultaneous-ad campaign

36. Part IV: Opportunities for the European mobile market

37. Growing GPS enabled phones

38. Print Advertising To Mobile Newspaper Inserts Flyers Free paper Free magazines Yellowpage ads Print Ad Spending Printed local ads to shift mobile

40. Content Providers Monetize mobile apps and contents.

42. Handset Manufacturers Monetize pre-installed apps with local ads Widgets Apps

44. Our New International Product is Coming Soon in Spring 2009

45. Please contact us at: [email_address] Our temporary international site: http://www.cirius.co.jp/en New international site: http://ciri.us (from mid-Nov)

46. APPENDIX

47. Comparison To Contextual Ads User Azabu area Roppongi area $0.40 bid by store B $0.30 bid by store A $0.60 bid by store C *Roppongi and Azabu are two areas in Tokyo which are in the same market space. ２ １ ３

48. Ad Impressions in Tokyo