Relationship Capital: What is the value of your reputation?
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Relationship Capital: What is the value of your reputation?

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The value of your reputation equates to relationship capital and drives the relationship economy.

The value of your reputation equates to relationship capital and drives the relationship economy.

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Relationship Capital: What is the value of your reputation? Relationship Capital: What is the value of your reputation? Presentation Transcript

  • RELATIONSHIP of CAPITAL Protecting the value your reputation RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 1
  • TRUST IS THE FOUNDATION OF YOUR REPUTATION  Professionalism Relationship tells people they Capital can trust you is a measurement  Your reputation is a of your reflection of your reputation professionalism Trust is why people recommend you to others RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 2
  • RELATIONSHIP CAPITAL CYCLE 1. 6. Request 2. Relationship Made Make a Capital Requester Earned Commitment (Friend, You/Your Relative Company Customer, Client, etc.) 5. 3. Reputation 4. Deliver Improved Trust Commitment Created Reputations can be made or broken by how well we meet our commitments to others RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 3
  • RELATIONSHIP CAPITAL BUILDS YOUR “BRAND” IN THE MARKETPLACE Branding is used to present a consistent “picture” of you in the marketplace • Branding tells others who you are • Branding helps others know what you stand for • Branding is a way to communicate your reputation • Branding is a vehicle to proactively manage your reputation Relationship Capital is a critical part of your personal and professional branding efforts RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 4
  • CREATING EFFECTIVE NETWORKS IS A WAY TO BUILD YOUR BRAND  Relationship Capital is a way to measure the two- way nature of networking • Networking IS NOT about the number of connections you have amassed • Networking IS about the quality of your connections and your reputation with those connections  Relationship Capital helps you derive value from every connection you have Relationship Capital enables you to effectively network in a deliberate and strategic way RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 5
  • YOUR REPUTATION + YOUR NETWORK = YOUR RELATIONSHIP CAPITAL Remember... Every relationship within Every interaction brings Every commitment you your network reflects potential for mutual keep improves your your value benefit reputation Your Reputation – Good or Bad – survives both on and off the Internet. Managing your reputation is up to you. RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 6
  • RELATIONSHIP CAPITAL IS A RELATIONSHIP NETWORKING INDUSTRY STANDARD RC makes you RC is a catalyst findable by for building trust others and with people who transmits don’t already your know you reputation on the RC brings internet opportunities to and you based on your elsewhere public reputation RC is a code of conduct based on 7 core values of great relationships: Accountability, Boundaries, Honesty, Responsibility, Respect, Support, Trust RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 7
  • R N I A PROMOTES RELATIONSHIP CAPITAL [ The Relationship Networking Industry Association (RNIA) helps individuals/entities build and objectively measure their reputations [ Reputation and Relationships are critical to effective networking [ RNIA uses Relationship Capital as an objective and tangible way to communicate your reputation to others Relationship Capital is the “currency” of the Relationship Economy RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 8
  • R N I A WAS FORMED TO HELP YOU MANAGE YOUR REPUTATION IN THE MARKETPLACE  Let others know you are a credible professional by: • Becoming a member of RNIA • Learning how to create and measure Relationship Capital • Actively engaging in the community of trust created by participating in RNIA • Become certified in RNIA’s CBOK (Common Body of Knowledge) • Living the seven core values of relationships in your interactions with others • Consider becoming a trainer to teach others about CBOK Want to learn more? Go to: http://www.rnia.org RELATIONSHIP NETWORKING INDUSTRY ASSOCIATION Copyright © 2008 – R N I A http://www.RNIA.org 9