1. Online Age Evaluate the opportunities and threats offered to media producers by the internet. Things have changed hugely but…
2. Opportunities Rise of prosumers and consumers. Advertising more widely available to target market. Social Media can be used to avoid the controlled media. TV ratings have not declined but increased on demand/online. Consumers can purchase music for free.
3. Threats Music downloaded for free, due to piracy. They are copied and shared illegally. Such as Napster. Andrew Keen (Cult of the Amateur) – E.g. Memes can be unchecked facts rumours and gossip. Murdoch: Power Elite control what the public hear/think – creating a hegemony.
