5. “If you spend too little on
advertising, you are spending too
much.”
- Dr. Philip Kotler
6. “The facts are not enough.. Don’t
forget that Shakespeare used some
pretty hackneyed plots, yet his
message came through with great
execution.”
-William Bernbach
10. “Advertising should say, here’s
what we’ve got, here’s what it will
do for you, here’s how to get it.”
- Leo Burnett
11. “Doing business without advertising
is like winking at a girl in the dark.
You know what you are doing, but
nobody else does.”
- Steuart Handerson Britt
12. “It used to be that people needed
products to survive. Now products
need people to survive.”
- Nicholas Johnson
13. Thank you!
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