10Timeless QUOTESThat Will Make You
A Better ADVERTISER

Let’s face it, you’re not
as good as you want to be at advertising.

But it’s never too late
for some INSPIRATION

READY?

“Nobody counts the number of
ads you run; they just remember the impression you make.” – Bill Bernbach (FYI: that’s not Bill. That’s Don Draper.)

“Don’t tell me how good
you make it; tell me how good it makes me when I use it.” – Leo Burnett

“Make it simple. Make it
memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

"Advertising in the final analysis
should be news. If it is not news, it is worthless." - Adolph S. Ochs

“We need to stop interrupting
what people are interested in and be what people are interested in.” – Craig Davis

“Creative without strategy is called
art. Creative with strategy is called advertising.” – Jef I. Richards

“Stopping advertising to save money
is like stopping your watch to save time.” – Henry Ford

“Never write an advertisement which
you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy

“If you’re trying to persuade
people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” - David Ogilvy

“If you can’t explain it
to a six year old, you don’t understand it well enough yourself.” – Albert Einstein

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