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“STARTUP IGNITION”
Quotes (Part 1)
David Newberry
The following are a series of
quotes that have been shared in
the book,
“Startup Ignition”
“Be number one, or number two or
get out”
Jack Welch
Opportunity – Brand – Achieving Growth
“If markets are to be segmented
and cultivated, they must meet
certain requirements. Segments
must be Measurable, Substant...
“If I had asked people what they
wanted, they would have said faster
horses”
Henry Ford
Opportunity – Brand – Achieving Gr...
“You can’t just ask customers what
they want and then try to give that
to them”
Steve Jobs, Former CEO Apple
Opportunity –...
“He uses statistics as a drunken
man uses lamp-posts...for support
rather than illumination”
Andrew Lang, a Scottish Poet
...
“People are unlikely to know that
they need a product which does not
exist and the basis of market
research in new and inn...
“Don’t find customers for your
products, find products for your
customers”
Seth Godin
Opportunity – Brand – Achieving Grow...
“Cost is of no importance in setting
the price. It only helps you to know
whether you should be making the
product”
Philip...
“People think focus means saying yes
to the thing you've got to focus on. But
that's not what it means at all. It means
sa...
“If Plan “A” fails - remember you
have 25 letters left”
Chris Guillebeau
Opportunity – Brand – Achieving Growth
“Things that are important have
names”
David Newberry
Opportunity – Brand – Achieving Growth
“A name will last longer than any other
investment you make in your business.
Whether people see it on your
storefront, re...
“Leadership comes when your hope
and your optimism are matched with
a concrete vision of the future and a
way to get there...
“No one ever succeeds without the
help of others”
Jay Abraham
Opportunity – Brand – Achieving Growth
“Your culture is your brand”
Tony Hsieh
Opportunity – Brand – Achieving Growth
“What really decides consumers to
buy or not to buy is the content of
your advertising, not its form”
David Ogilvy
Opportu...
“The key to branding, especially for
smaller firms, is to focus on a
limited number of issue areas and
develop superb expe...
“Increasingly, search is our
mechanism for how we understand
ourselves, our world, and our place
within it”
John Battelle
...
“Find interesting stories to tell – look
to your customers or challenges in
your industry. Don’t worry so much
about talki...
“In marketing I've seen only one
strategy that can't miss - and that is
to market to your best customers
first, your best ...
“Fishing can be a good metaphor for
finding the right prospects to progress.
You often think you have hooked a fish
but in...
“Until you have your first three or
four customers, you really don’t
have a business”
David Newberry
Opportunity – Brand –...
“You can have everything in life you
want, if you will just help enough
other people get what they want”
Zig Zigler
Opport...
“I’ve learned that people will forget
what you said, people will forget
what you did, but people will never
forget how you...
“To be successful and grow your
business and revenues, you must
match the way you market your
products with the way your
p...
“We’re all learning here; the best
listeners will end up the smartest”
Charlene Li & Josh Bernoff
Opportunity – Brand – Ac...
“It is not the strongest of the species
that survive, nor the most intelligent,
but the one most responsive to
change”
Cha...
Thank You
Please download the free book here
Startup Ignition
It is also available in iBooks
David Newberry is the founder...
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Startup ignition quotes

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A series of quotations used in the book "Startup Ignition" by David Newberry

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Startup ignition quotes

  1. 1. “STARTUP IGNITION” Quotes (Part 1) David Newberry
  2. 2. The following are a series of quotes that have been shared in the book, “Startup Ignition”
  3. 3. “Be number one, or number two or get out” Jack Welch Opportunity – Brand – Achieving Growth
  4. 4. “If markets are to be segmented and cultivated, they must meet certain requirements. Segments must be Measurable, Substantial, Accessible, Differentiable, and Actionable” Philip Kotler Opportunity – Brand – Achieving Growth
  5. 5. “If I had asked people what they wanted, they would have said faster horses” Henry Ford Opportunity – Brand – Achieving Growth
  6. 6. “You can’t just ask customers what they want and then try to give that to them” Steve Jobs, Former CEO Apple Opportunity – Brand – Achieving Growth
  7. 7. “He uses statistics as a drunken man uses lamp-posts...for support rather than illumination” Andrew Lang, a Scottish Poet Opportunity – Brand – Achieving Growth
  8. 8. “People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard” John Harvey-Jones Opportunity – Brand – Achieving Growth
  9. 9. “Don’t find customers for your products, find products for your customers” Seth Godin Opportunity – Brand – Achieving Growth
  10. 10. “Cost is of no importance in setting the price. It only helps you to know whether you should be making the product” Philip Kotler Opportunity – Brand – Achieving Growth
  11. 11. “People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things” Steve Jobs Opportunity – Brand – Achieving Growth
  12. 12. “If Plan “A” fails - remember you have 25 letters left” Chris Guillebeau Opportunity – Brand – Achieving Growth
  13. 13. “Things that are important have names” David Newberry Opportunity – Brand – Achieving Growth
  14. 14. “A name will last longer than any other investment you make in your business. Whether people see it on your storefront, read it on your badge at a trade show, or see it on their caller ID, your brand name makes a critical first impression--even more than your shoes” Alexander Watkins Opportunity – Brand – Achieving Growth
  15. 15. “Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going” Seth Godin Opportunity – Brand – Achieving Growth
  16. 16. “No one ever succeeds without the help of others” Jay Abraham Opportunity – Brand – Achieving Growth
  17. 17. “Your culture is your brand” Tony Hsieh Opportunity – Brand – Achieving Growth
  18. 18. “What really decides consumers to buy or not to buy is the content of your advertising, not its form” David Ogilvy Opportunity – Brand – Achieving Growth
  19. 19. “The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas” Philip Kotler Opportunity – Brand – Achieving Growth
  20. 20. “Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it” John Battelle Opportunity – Brand – Achieving Growth
  21. 21. “Find interesting stories to tell – look to your customers or challenges in your industry. Don’t worry so much about talking about your products. Build an audience first with compelling stories” Tim Washer Opportunity – Brand – Achieving Growth
  22. 22. “In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last” John Romero Opportunity – Brand – Achieving Growth
  23. 23. “Fishing can be a good metaphor for finding the right prospects to progress. You often think you have hooked a fish but invariably you haven’t, however when you do hook a fish you know you have. Think like a fisherman and and focus all your attention on reeling in the ones who have bitten, rather than those that are only nibbling” David Newberry Opportunity – Brand – Achieving Growth
  24. 24. “Until you have your first three or four customers, you really don’t have a business” David Newberry Opportunity – Brand – Achieving Growth
  25. 25. “You can have everything in life you want, if you will just help enough other people get what they want” Zig Zigler Opportunity – Brand – Achieving Growth
  26. 26. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou Opportunity – Brand – Achieving Growth
  27. 27. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products” Brian Halligan, CEO Hubspot Opportunity – Brand – Achieving Growth
  28. 28. “We’re all learning here; the best listeners will end up the smartest” Charlene Li & Josh Bernoff Opportunity – Brand – Achieving Growth
  29. 29. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” Charles Darwin Opportunity – Brand – Achieving Growth
  30. 30. Thank You Please download the free book here Startup Ignition It is also available in iBooks David Newberry is the founder of Market-In360 and can be contacted at david@market-in360.com

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