Red Nose Wine Clonmel Business Park www.rednosewine.com Blogging for Business
What’s A Blog <ul><li>A blog is your message to : </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Potential Cus...
Red Nose Wine blog
Red Nose Wine blog
Red Nose Wine blog <ul><li>Plenty of Photos & Videos  </li></ul>
Tips  <ul><li>Keep it short and to the point </li></ul><ul><li>Use headings & small paragraphs </li></ul><ul><li>Lots of P...
Tips  <ul><li>Get your web designer to help </li></ul><ul><ul><li>Lots of blogs about blogs </li></ul></ul><ul><li>Twitter...
Time & ROI  <ul><li>A blog can take time </li></ul><ul><li>Writing it is only part 1 </li></ul><ul><ul><li>Formatting  </l...
Case Study – Proof <ul><li>Master of Wine story </li></ul><ul><li>#Inishfood  </li></ul><ul><li>Media contacts  </li></ul>...
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Red Nose Wine Business for blogging 220311

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Slides from the Skillsnet Social Media event held in Kilkenny March 22nd 2011

Published in: Technology
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  • Most wines are dry… but some are sweet Residual Sugar is left in the wine ( always some, even in bone dry wines ) Cheaper wines can be sweeter as the sugar masks the rough edges of poor wine
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot &amp; Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot &amp; Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • Red Wines Bone Dry  Red Loire, Medoc, Hermitage, Italian wines ( Barolo, Barberesco, Brunello, Chianti Classico ) Dry  85% of all reds Med Dry  Varietal Merlot &amp; Pinot Noir, California Cab Sab, C-D-Pape, Australian Shiraz, inexpensive brand reds Med Sweet  Sangria, late harvest Zinfadel
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • A well balanced wine is one that has no single component standing out Acidity, sweetness, tannin or alchol
  • Sight can help when accessing age of a wine and clarity, but not important for tasting When you have a cold, you don’t taste so much The mouth and the nose are both integral to the taste experience ALWAYS smell your food when you eat it – double the pleasure!
  • Red Nose Wine Business for blogging 220311

    1. 1. Red Nose Wine Clonmel Business Park www.rednosewine.com Blogging for Business
    2. 2. What’s A Blog <ul><li>A blog is your message to : </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Potential Customers </li></ul></ul><ul><ul><li>Media / Trade / Others </li></ul></ul><ul><li>There are many formats </li></ul><ul><ul><li>I use WordPress </li></ul></ul><ul><ul><li>Integrates into my website </li></ul></ul>
    3. 3. Red Nose Wine blog
    4. 4. Red Nose Wine blog
    5. 5. Red Nose Wine blog <ul><li>Plenty of Photos & Videos </li></ul>
    6. 6. Tips <ul><li>Keep it short and to the point </li></ul><ul><li>Use headings & small paragraphs </li></ul><ul><li>Lots of Photos ( videos great too ) </li></ul><ul><li>Get a YouTube channel or rob steal and borrow – embed & frame </li></ul><ul><li>Use LINKS !!!!!! </li></ul><ul><li>Tagging – Categories - SEO </li></ul>
    7. 7. Tips <ul><li>Get your web designer to help </li></ul><ul><ul><li>Lots of blogs about blogs </li></ul></ul><ul><li>Twitter can be great to send it out </li></ul><ul><li>Follow your instinct </li></ul><ul><ul><li>Make it personable – online tastings, photos/videos with winemakers </li></ul></ul><ul><li>Don’t conform  be DIFFERENT </li></ul><ul><ul><li>Make it personal - but not TOO personal. Be the hero/anti hero in the blog </li></ul></ul><ul><li>Frequent blogs are important </li></ul>
    8. 8. Time & ROI <ul><li>A blog can take time </li></ul><ul><li>Writing it is only part 1 </li></ul><ul><ul><li>Formatting </li></ul></ul><ul><ul><ul><li>Links take ages !!! </li></ul></ul></ul><ul><ul><li>Photos & Video </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Publishing & Publicizing it </li></ul></ul><ul><li>Google Analytics = VITAL </li></ul>
    9. 9. Case Study – Proof <ul><li>Master of Wine story </li></ul><ul><li>#Inishfood </li></ul><ul><li>Media contacts </li></ul><ul><li>Twitter is great but you need something to say and a blog is a great start. </li></ul>
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