1. Is your marketing integrated?
What’s it meant to achieve?
Who’s it aimed at?
Who’s responsible for it?
2. Do you have a website?
Is it linked to social media?
How often is it updated?
Is its content inspiring?
3. Do you have ablog?
How often do you post?
How well do you promote it?
Do you have many subscribers?
4. Have you got aFacebook Page?
Do you have a custom landing page?
Do you have a custom user name?
How often to you post something?
Are you monitoring the Wall?
5. Are you on Twitter?
How often do you Tweet?
What does your profile picture say?
Is you background personalised?
6. Do you have a LinkedIn Profile?
Do you have a company profile?
Are you a member of other groups?
Are you updating regularly?
7. Are you sending out newsletters?
Do you have an opt-in form?
Are you checking the analytics?
Are you getting results?
8. Does your stationery reflect your online
profile?
Are your brochures up to date?
Is your signage in keeping?
Does it all link up?
9. Do you have an RSS link on your blog?
Can you follow your Twitter account
from the website?
Is there a ‘like’ button on the website?
Can you opt-in to newsletters from the
website?