SEO for Joomla Presentation from Joomla Day United Kingdoms 2011.

2. JoomlaSEo Joomla + SEO+ SH404SEF + SEO Strategy

3. Agenda Introduction & Pretext SEO in General SERPS – Getting to the top and understandingwhy Joomla and SEO / SEF SH404SEF & redSHOP Implementationstrategies – Lazynesspaysoff! Best practises Questions

4. Short Introduction Ronni K. G. Christiansen CEO / System Architecht My projects: redWEB.dk redHOST.dk iRedHOST.com redCOMPONENT.com Joomla SEO Strategyteacher at International Business Collage, Denmark

5. SEO Starts at home! A paradigme changeon SEO Whyexternal SEO canbemeaningless Do yourhomework The foundation is the future – of yoursuccess!

6. SEO – The general headlines What is SEO? Meaningfullness Main parameters Page title Page heading SEF URL Meta description Content Internal link structure

7. Getting to the top of the searchengines Importance of foundation and code Ability to handle and alter the main parameters Goingoutside of the box – Longtail is good Landingpages – Match the content to the searchphrase Understanding the user (Meaningfullness) Contentstructure Understanding language as a primary parameter

8. Joomla and SEO / SEF Joomladoespoor SEO (and SEF) (1.5 vs. 1.7) Duplicatecontent Poorcode output Marginalizedcontrols Options to solveissues Templateoverrides 3rd party SEO/SEF extensions Our case – SH404sef and why Control the code output and let do the work for you

9. Joomla SEO Is it worthspending ressources on SEO? YES

10. 3rd Party - SH404sef Why did weutilize SH404sef in redSHOP Betterrouting, better options, integratedcontrols But whowears the pants?

11. Control your SEO through tags in the configuration Or directly on the product!

12. Implementationstrategies Lazynesspaysoff! Go for the most effectwith the smallest effort Workonlywhenneeded Selectyour fights Spreadsheetmania Guerilla approach Ask yourneighbour Ask yourcustomers Initial responses

13. Implementationstrategies Landing pages Campaign pages Theme pages Blog pages Search as a landingpage (redPRODUCTFINDER) Externalefforts Contentplacement Link placement Linkfarms (non valuedlongterm)

14. Best practises Remember the people! Understand the demand and segmentation Meaningfullness – in the long run. Thats the onlysustainablestrategy. Algorithmeschange – meaningfullnessdoesnt. Long tail gives better results / be specific it pays off.

15. Best practises Keep the best content on one domain Do syndication, content placement, external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king. Consider multilingual approaches by cloning and subdomains or different TLDs per language. Use analytics as a tool for improving your work Keep expanding the spreadsheet

16. The end Questions? Thankyou for listening