Part of the Summer Series, Design of Wearables.

1. Fashionably Practical: Fusing
Fashion + Technology
Kyle Chan, CCA and
Jen Costillo, Rebelbot

2. Aesthetic Futures
“Technology and fashion are a perfect match. The fast-paced progress of technology
complements fashion’s ever evolving aesthetic.” – Bradley Quinn, (2012)
Fashion Futures, London, Merrel

3. Agenda
• Different Worlds
• Case Studies
• Design Process

4. Worlds Collide

5. Different Worlds
SW/UX
HWRF
Mech/ID
CLR/M
AT
PROD/
FIN
PROTO
Con/D
ev
TECH FASHION

6. Evolution

7. SW/UX
HWRF
Mech/ID
Technology’s View

8. SW/UX
HWRF
Mech/ID
• Fit
– Biomechanical
– Sizing
• Form
– Profile/Sleekness
– Placement
• Function
– Environment
– UI/UX
– Displays
Mechanical Challenges

9. SW/UX
HWRF
Mech/ID
• Antenna
– placement
– Pattern
• Power
• Persistent connection
• Protocol
• Certifications
– SAR
– FCC
– PTCRB
– FDA
RF Challenges

10. SW/UX
HWRF
Mech/ID
• Volume of hardware
• Power
– Battery
– Charging
• Computing
– Memory
– speed
Hardware Challenges

11. SW/UX
HWRF
Mech/ID
• Algorithms
• User Experience and
Interface
• Data Collection
Software Challenges

12. Development Process
Waterfall Method

13. • Aesthetics
• Glamour
• Craft
• Seasonal
• Experienced
SEASON
TARGET CUSTOMER
MARKET
Fashion’s View
CLR/M
AT
PROD/
FIN
PROTO
Con/D
ev

14. • Markets
• Brands
• Market categories
• Price points
• Seasons
• Fashion Collection
CONCEPT
TO PROD.
Market and Seasons

15. The Human Experience

17. • Long development time
• Availability of materials
• Managing many products
• Production
• Desirability
COLOR/
MATERIAL
ASSEMBLY
FINISHING
PATTERN
PROTO-
TYPE
CONCEPT
DESIGN
Fashion’s Concerns

18. CONCEPT
• Target market
• Context/environment
• Purpose/specific usage
• Form vs function vs fit
balance
REALITY
• Target market ≠ market
segment
• Price point
• COGS
• Fashion cycle
• Production and
distribution
• Fabric and technology
Product Concept and
Realities

19. Model for Development
for Wearables
Gilsoo Cho, (2010) Smart Clothing: Technology and Applications
Boca Raton, CRC Press

20. Model for a Successful
Wearable
© 2014 Kyle Chan and Jen Costillo

21. Proposed Model: Smart
Clothing
© 2014 Kyle Chan and Jen Costillo

22. CASE
STUDIESApple “Smart Garment”
patent related to Nike + iPod, 2012

23. WEARABLES
ECOSYSTEM

24. WEARABLE
CATEGORIES
• Body signal and environment
monitoring
• Entertainment and/or social media
• Photonic
• Extra Functional
• Artistic
Smart Clothing Categories:

25. Social Emoting Wearable
NECOMIMI
• Brainwave sensors
show your emotions
• Awkward
• Obvious in any setting

26. Geometry Darling Bag
• High-end accessory
• Flexible fashion statement
• Understandable form
• Photonic with extra functions SWITCH
EMBASSY

27. The Core
• Sensors:
Smart Activewear
ATHOS
CLOTHING
- Embedded in fabric
- Muscles exerting force or
stretching0- EMG
- Heart rate
- Breathing rate.

28. Haute Couture/ RTW
CUTE
CIRCUIT
• iMini Skirt
• £ 3,750.00

29. • Materialize 3D printed
• Blending Social behavior
and conceptual fashion
Cutting Edge
ANOUK
WHIPPRECHT

30. BREAK

31. Starting Out
Going from nudity to
a product
• What is your concept?
WORKSHOP

32. 2/20/2014 32Costillo
Exercise 1
• Who is your target market?
DEFINE

33. Exercise 2: What do they
need?
DEFINE

34. ASSESS
Fashion
Strategy
• Garment styling
• Biomechanics
• Textiles & Trimmings
• Sizing & Fit
• Device(s) placement

35. Exercise 3: make a mock up
REFINE

36. Exercise 4: Antenna location?
Where is there not RF in the way
36RF
• Using the paper model, where could the
antenna be located
• Where to add the antenna without impacting
mechanical or manufacturing design

37. Exercise 5:
Power Strategy
• Using the target market, what does their user
story look like?
• What would charger look like?
• How long between charges?
2/20/2014 Costillo 37
What is acceptable to
the consumer?
12 hours
1 day
/constant use

38. Exercise 6:
What Data Do You Share?

39. Making it last
TESTING
FASHION:
• Durability and
Sustainability
• Fabric choices and care
• Re-use

40. Waterproofing
2/20/2014 Costillo 40TESTING

41. Sweat Proofing
• Choose Materials
Carefully
• Corrosion
• Color-fastness
• ISO formulations
– ISO 105
– ISO 3160
– ISO 1164
• Homebrew
• Lots of field testing
2/20/2014 Costillo 41TESTING

42. 2/20/2014 Costillo 42
Environment Proofing
TESTING
• Salt Water
• Arid climate
• Sun exposure
• The Environmental
Oven is your friend

43. TESTING
Exercise 7: What are your big
testing challenges or unknowns?
• Name two ways
around it.
• Other Issues?

44. FUTURE of
WEARABLES
• Conductive fibers, dyes
and textiles.
• Print-as-needed
components/items
• Environmentally
sensitive Dyes
• Photo-reactive
coatings
• Seamless mechanics
• Licensing

45. • Prototyping
– Lilypad
– Flora
– Metawear
(requires enclosure)
• Sensors
– Invensense
– Nuerosky
Resources

46. THANK YOU
• Jen Costillo
Jen@rebelbot.com
• Kyle Chan
kchan2@cca.edu