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Fashion Technologies

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Fashion Technologies * Fashion Product Design, Development and Merchandising. How technology is used in the fashion industry. The importance of learning off the shelf applications for careers in the fashion industry.

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Fashion Technologies

  1. 1. Fashion Technologies Fashion Product Design, Development and Merchandising
  2. 2. CAD/CAM in Fashion Off The Shelf and Specialized 2D and 3D Technology is Embedded into ALL areas of the Fashion Industry.
  3. 3. Technology is everywhere in Fashion <ul><li>Employment Research </li></ul><ul><li>Trend Research </li></ul><ul><li>Reports </li></ul><ul><li>Videos/Podcasts/Blog Postings </li></ul><ul><li>Trend/Concept/Mood Boards </li></ul><ul><li>Client Presentations </li></ul><ul><li>Technical Specifications Sheets </li></ul><ul><li>Costing and Markup Sheets </li></ul><ul><li>Spreadsheets </li></ul><ul><li>Store Layout and Design </li></ul><ul><li>Multiple Product Development and/or Merchandising Database Applications </li></ul><ul><li>Virtual Fashion Design and Merchandising </li></ul>
  4. 4. POLYVORE: Internet- based TrendBoards Anyone?
  5. 5. 3D MerchandisingVirtual Models & Visual Searches
  6. 6. MSWORD and PowerPoint <ul><li>- are used for Multiple types of Professional Reports and Presentations </li></ul>
  7. 7. MOCKSHOP: 3D in Merchandising Store Layout & Design
  8. 8. WEB 2.0 APPLICATIONS
  9. 9. Excel / Access can used for - <ul><li>Price Forecasting </li></ul><ul><li>Income/Expense </li></ul><ul><li>Inventory </li></ul><ul><li>Accounts receivable/Accounts Payable </li></ul><ul><li>Retail Pricing/Sale Markups and Markdowns </li></ul><ul><li>Salary Schedule </li></ul><ul><li>Database creation and maintenance. </li></ul>
  10. 10. Fashion Students <ul><li>… need to educate themselves about how to gain skills & navigate between off the shelf programs relating to the basic concepts of: </li></ul><ul><ul><li>Internet Research </li></ul></ul><ul><ul><li>Web 2.0 applications </li></ul></ul><ul><ul><li>Professional Presentations </li></ul></ul><ul><ul><li>Vector and bitmap [raster] </li></ul></ul><ul><ul><li>Custom Color Palettes </li></ul></ul><ul><ul><li>Resolution </li></ul></ul><ul><ul><ul><li>Importing and exporting files </li></ul></ul></ul><ul><ul><ul><li>Resampling images </li></ul></ul></ul><ul><ul><li>Spreadsheet and Database applications </li></ul></ul>
  11. 11. Bitmp/Raster and Vector <ul><li>Most widely used off-the-shelf programs…. </li></ul><ul><ul><li>Adobe Photoshop® </li></ul></ul><ul><ul><li>[bitmap/raster] </li></ul></ul><ul><ul><li>Adobe Illustrator® </li></ul></ul><ul><ul><li>[vector] </li></ul></ul>
  12. 12. Bitmap/Raster Graphics <ul><li>Bitmap-based images are easier to work with and are comprised of pixels in a grid but they are resolution dependant . </li></ul><ul><li>In addition to a variety of off-the-shelf bitmap programs CAD industry textile design software systems are also bitmap/raster based. </li></ul>
  13. 13. Bitmap Graphics <ul><li>CAD surface design began with proprietary bitmap-based [very high cost] industrial CAD systems </li></ul><ul><li>Designers moved towards off-the-shelf bitmap first because of the… </li></ul><ul><ul><li>freedom to intuitively simulate actual hand painting and drawing tools </li></ul></ul>
  14. 14. CAD History began with… <ul><li>Vector software - it was first used primarily for marker making and computerized flat pattern development . Now it is also used extensively for a variety of surface pattern [repeat and graphic] as well as specification sheet and client presentations. Vector software has come a long way since the days of the simple black line. </li></ul>Line drawings are created using mathematical logarithms
  15. 15. What is an industrial Marker? Pattern pieces for a garment – in different sizes – are placed on the intended fabric in a specific order to prepare for cutting What are the goals of the Marker Maker? Careful pattern placement noting if fabric pattern and/or fabric nap requires directional or non-directional or specified repeat length pattern placement.
  16. 16. What are the goals of the Marker Maker? <ul><li>Primary goals are cost effectiveness and maintaining quality for the garment that will be produced. </li></ul><ul><li>If a fabric piece is tilted too much or flipped in the incorrect direction to save $$ - the overall quality of the final product will be reduced or ruined as a result. </li></ul>
  17. 17. What is Pattern Design Software? [PDS] Pattern Design Software is used for Computerized 2D Flat Pattern Making The industry is currently shifting over to multi-dimensional 2D-3D computerized pattern making.
  18. 18. What is PDS Multi Dimensional Software? The designer can work in 2D>3D>2D in real time on the same desktop.
  19. 19. Resolution-Free Vector Graphics <ul><li>Vector objects can be easily converted to the highest quality resolution at any scale. </li></ul><ul><li>Line drawings that are rendered using vector graphics: </li></ul><ul><ul><li>appliqué graphic </li></ul></ul><ul><ul><li>Logos </li></ul></ul><ul><ul><li>TEE Shirt Graphics </li></ul></ul><ul><ul><li>line art: flats, fashion croquees and/or product specs/cost sheets/client presentations </li></ul></ul>
  20. 20. Vector Graphics: Flexibility, Object Oriented <ul><li>The unfamiliar concept of treating everything as individual and group “objects” must be understood to successfully retool yourself to design in vector format. </li></ul>Objects, Elements
  21. 21. Vector Graphics: Small File Size Same file – one is vector and the other is bitmap/raster
  22. 22. Vector Graphics: Great Flats <ul><li>What are Flats? 2D drawings of a fashion product. Can be used for: </li></ul><ul><li>Client Presentations </li></ul><ul><li>Technical Specs </li></ul><ul><li>Costing/Retail Markup Sheets </li></ul><ul><li>Line/Product Presentations </li></ul>
  23. 23. Line & Tee Shirt Development [Illustrator]
  24. 24. Fashion Product Development [Illustrator/Excel] Client Presentation Technical Spec Costing and Markup Sheet
  25. 25. Vector Graphics: Great Specs <ul><li>What are Specs? </li></ul><ul><ul><li>2D front/back details line drawings of a fashion product including lettered brackets leading to descriptions and measurements. </li></ul></ul><ul><li>Great product specification sheets can be quickly developed in Illustrator. </li></ul><ul><ul><li>They can be totally developed in Illustrator or they can easily be exported into Excel or MSWord for detailed measurement and additional listing of notions and costing info. </li></ul></ul>
  26. 26. Specialized Industry applications for Specification Sheets - Can also be created in Illustrator & EXCEL or MSWORD
  27. 27. Specialized Industry Applications for Costing and Retail Markup Sheets - Can also be created in Illustrator & Excel
  28. 28. Specialized Industry Applications Product Lifecycle Management <ul><ul><li>Product data management applications [PDM] </li></ul></ul><ul><ul><li>total product lifecycle management applications [PLM] </li></ul></ul><ul><ul><li>Virtual World Product Lifecycle Management [PLM] Enterprise System. </li></ul></ul><ul><ul><ul><li>Time studies </li></ul></ul></ul><ul><ul><ul><li>Spec packs </li></ul></ul></ul><ul><ul><ul><li>Client Presentations </li></ul></ul></ul>
  29. 29. Virtual Fashion Design & Merchanidsing Fashion Research Institute [FRI] Internships <ul><li>“ we think the virtual goods marketplace will burgeon rapidly. In 2007, virtual goods accounted for $2.6 billion in sales.  This market compares very favorably with the accessories market which generates about $1.8 billion in sales.  </li></ul><ul><li>Various analyst reports indicate that the virtual goods marketplace is set to double in 2010.  </li></ul><ul><li>Fashion designers are often encouraged to move into handbags and other accessories to add a new revenue stream and enable brand extension.  With virtual goods slated to open up further in 2010, designers should definitely consider this new niche market they can readily move into which can help them generate more sales in a completely new area.” </li></ul>Shenlei Winkler, CEO, FRI
  30. 30. Virtual Fashion Design & Merchanidsing <ul><li>What is it? </li></ul>Second Life Virtual Internship Interview
  31. 31. Advantages of Vector Graphics <ul><li>Resolution-free </li></ul><ul><li>Flexibility - objects or elements can be endlessly modified </li></ul><ul><li>Objects or elements can be archived for future use </li></ul><ul><li>Built-in pattern making functions </li></ul><ul><li>Small file size </li></ul><ul><li>Great Flats for specs/costing sheets/line and/or fashion product development. </li></ul>
  32. 32. Smart Fashion Professionals Learn… <ul><li>First learn how to use the best of off-the-shelf software applications. </li></ul><ul><li>The unique characteristics of each software program. </li></ul><ul><li>How to integrate them into a workflow to radically speed up creativity and productivity in all of your professional goals. </li></ul>
  33. 33. Gaining Higher Technology Skill Levels <ul><li>Increases creative options. </li></ul><ul><li>Increases productivity. </li></ul><ul><li>Expands professional options. </li></ul><ul><li>Expand your skills by effectively integrating off-the-shelf applications with specialized industrial CAD systems. </li></ul>
  34. 34. Software for Students – Special Educational Discount <ul><li>MS OFFICE </li></ul><ul><li>Adobe Creative Suite </li></ul>
  35. 35. The End… Thank you… Created by Elaine Polvinen Buffalo State College [email_address]

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